Apple Asks Judge to Toss Fraud Claims Over Siri AI, Epic Compliance

[MacRumors]

Apple has asked a federal judge to dismiss a proposed class action lawsuit accusing the company of defrauding shareholders by overstating Siri's Apple Intelligence capabilities and misrepresenting its compliance with the Epic Games App Store injunction.

At WWDC in June 2024, Apple previewed two of Siri's most anticipated Apple Intelligence upgrades – personal context and onscreen awareness. The features were supposed to arrive as part of iOS 18 and were promoted the same year when launching the iPhone 16 models, but Apple is still working on them. In 2025, CEO Tim Cook acknowledged in 2025 that developing a "more personal" Siri was "taking a bit longer than we thought."

The delay led Apple to be accused in a March 2025 lawsuit of false advertising and unfair competition. But in a Wednesday filing in San Jose federal court covered by Reuters, Apple argued there is no proof executives knew at the time that either feature would be significantly delayed.

Apple's motion also pushed back on separate claims related to the Epic Games injunction, which required the company to let developers link users to external purchase options outside the App Store's 30 percent commission structure.

Judge Yvonne Gonzalez Rogers found Apple in "willful violation" of that injunction last year after the company introduced a new system that still charged developers a 27 percent fee on some external sales. A federal appeals court partially reversed her sanctions in December.

Apple said it never guaranteed its compliance procedures would be foolproof, and argued the fraud claims were unsubstantiated.

"It is no secret that Apple faced challenges and weathered ups and downs in its stock price in 2025, like many major companies," Apple said. "But plaintiff takes a massive and unsupported leap by claiming that securities fraud caused the temporary price drops."

The lawsuit covers shareholders who suffered losses between May 2024 and May 2025 and is led by South Korea's National Pension Service, the world's third-largest pension fund. Lawyers for the shareholders have not yet responded publicly to Apple's filing.

Apple plans to release a more personalized version of Siri powered by Google Gemini this year. It was expected to be part of iOS 26.4, but Bloomberg's latest report suggests the ‌Siri‌ functionality will not be ready in time to be included in it, so the new features could be pushed to iOS 26.5 or iOS 27.

Article Link: Apple Asks Judge to Toss Fraud Claims Over Siri AI, Epic Compliance

 

[Spinarelo]

You mean it WAS expected in iOS 26.4….. I doubt they release it in there now as part of one of the beta updates, as those are mostly for tweaks and refinements.

 

[dustin_]

imo the siri class action is absolutely valid and i’d like to see it continue.

 

[ashdelacroix]

There is absolutely no doubt whatsoever that Apple overstated its capabilities, as its subsequent restructuring and licensing deals with Google attest. It sold billions of dollars' worth of devices on the back of advertising and copy that highlighted these capabilities. "Coming Soon" may reasonably indicate a matter of weeks or perhaps a few months, but Apple consistently missed for the best part of two years. This means that Apple replaced devices with new models even before the old models had all the benefits of Apple Intelligence. To date, these capabilities are still lacking. Apple very rarely over-promises in this way and they should be ashamed of themselves.

 

[iMac The Knife]

If the Apple execs really didn't know the Siri AI feature would be significantly delayed, they are bozos and they should be fired. If they did know, they are bozos and liars...and they should be fired.

 

[yuvaldv1]

Apple should absolutely get massively fined for this. I wouldn't have bought an iPhone 16 Pro Max had I known that the features they advertised would not be here almost 2 years later.

 

[etichi]

Apple, 'Solving world hunger. Coming soon.'

 

[HouseLannister]

I ask the judge to immediately find Apple guilty. This was false advertising. Even the 2 year old proposed features have NEVER been demoed to anyone outside Apple. It never existed and they are struggling to make it live up to even 10% of what they promised. Every iPhone sold since Apple Intelligence was announced should get a settlement claim.

 

[everybodylovesramen]

Apple has asked a federal judge to dismiss a proposed class action lawsuit accusing the company of defrauding shareholders by overstating Siri's Apple Intelligence capabilities and misrepresenting its compliance with the Epic Games App Store injunction.

At WWDC in June 2024, Apple previewed two of Siri's most anticipated Apple Intelligence upgrades – personal context and onscreen awareness. The features were supposed to arrive as part of iOS 18 and were promoted the same year when launching the iPhone 16 models, but Apple is still working on them. In 2025, CEO Tim Cook acknowledged in 2025 that developing a "more personal" Siri was "taking a bit longer than we thought."

The delay led Apple to be accused in a March 2025 lawsuit of false advertising and unfair competition. But in a Wednesday filing in San Jose federal court covered by Reuters, Apple argued there is no proof executives knew at the time that either feature would be significantly delayed.

Apple's motion also pushed back on separate claims related to the Epic Games injunction, which required the company to let developers link users to external purchase options outside the App Store's 30 percent commission structure.

Judge Yvonne Gonzalez Rogers found Apple in "willful violation" of that injunction last year after the company introduced a new system that still charged developers a 27 percent fee on some external sales. A federal appeals court partially reversed her sanctions in December.

Apple said it never guaranteed its compliance procedures would be foolproof, and argued the fraud claims were unsubstantiated.
The lawsuit covers shareholders who suffered losses between May 2024 and May 2025 and is led by South Korea's National Pension Service, the world's third-largest pension fund. Lawyers for the shareholders have not yet responded publicly to Apple's filing.

Apple plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4, which is currently in beta testing and should be released to the general public in March or April.

Article Link: Apple Asks Judge to Toss Fraud Claims Over Siri AI, Epic Compliance

no way. we deserve the 25-40 dollar payout from
being fraudulently shown features that DO NOT EXIST.

 

[DEMinSoCAL]

Where's the lawsuit that covers consumers to were lied to before they bought their iPhone 16 on release day, expecting Apple Intelligence? It's been almost 1.5 years and still nothing.

 

[thejadedmonkey]

I bought a Macbook Pro M4 Pro with more RAM, because I was excited for AI, and specifically the secure and on-board version that Apple promised. I also swapped a perfectly good iPad Mini 6 for a 7, to go "all in".

 

[ELman]

If Apple charges for it's AI whenever it's released iPhone 16 owners should get it at no charge.

 

[Diopter]

I know this is about shareholders but I want to see that ad played in court and for an Apple executive to try to justify how they weren't misleading anyone. A specific feature for Apple Intelligence on the iPhone 16 Pro with a fake demo and a timeline on the bottom of the screen:

"Apple Intelligence coming fall 2024 with Siri and device language set to U.S. English. Some features and languages will be coming over the next year."

It's now 2026 and the feature has not shipped on any device in any language. It's never even been demonstrated live, not even to the tech press!

Edit: Also, I just have to say: the ad is incredibly cringe. Who at Apple marketing even thought those ads were a good idea? They make the users look like total jerks.

 

[SAIRUS]

They should grab Tim and Joz and just say “explain!”

 

[Zenman12]

Not news. Lawyers always ask to toss things out as way to get a case dismissed (with a small off chance it works).

 

[iBug2]

Ah come on, this is absurd. Since when is overpromising a feature a crime? It happened tons of times before in so many different platforms.
Worst case, someone gets fired and that's Apple's business.

 

[rotvaldi]

26.4 and nothing Tim got cooked

 

[WarmWinterHat]

This is standard procedure for such suits, even if the filing attorneys know without a doubt that the judge will deny them.

I haven't paid much attention to the Epic bit, but they are absolutely at fault with the Siri advertising. I didn't personally buy the 16 with new Siri in mind (I keep Apple AI disabled), but I know many did. Apple didn't overpromise, they lied.

 

[gknewell]

Fraud is fraud.

 

[Scott LaPointe]

I doubt Apple maliciously delayed Siri updates to sell more phones, I believe that was the plan and they hit a roadblock. Things happen in the tech world, I don't think people bought phones just for Siri Intelligence, they would have bought them anyway. And at the end of the day, does your phone still work, and take pictures and make phone calls? Apple never said it was abandoned, just that it's delayed, I would rather they take the time to get it RIGHT then to release a half baked version of it, because if they did that, then people would be complaining of it not working properly. They are in a between a rock and hard place. This is why we will see less NEW features at WWDC now, the same thing happened when they announced the watch and the Mac Pro, delays happened and people got angry.

I bought a Sony TV with 3D, should I sue Sony because there is no 3D content available?
I have a BlueRay player, they aren't making blurays anymore, should I sue the manufacturer because I can't buy movies?

This suing is becoming ridiculous, suing and lawsuits for every little hair is what's ruining the tech industry and raising prices.

I am sure people will soon sue Nvidia because they can't buy a new video card because of AI shortage, or sue OpenAI for buying up all the ram causing their laptop price to go up $400.

Silly... but that's capitalism...

 

[Pitogyro]

So according to Apple, a company can advertise a key selling feature for a product, get customers to buy it, and then not release it for years and the customer should simply shut up. OK.

 

[Apple.Fanatic]

I'm unsure if, even in 2030, Apple will finally be able to release the capabilities that were advertised. They absolutely should be held responsible for trying to sell vaporware. Sadly, many companies out there overstate their AI capabilities...Apple just did it louder and on a much bigger scale.

 

[dominiongamma]

I doubt Apple maliciously delayed Siri updates to sell more phones, I believe that was the plan and they hit a roadblock. Things happen in the tech world, I don't think people bought phones just for Siri Intelligence, they would have bought them anyway. And at the end of the day, does your phone still work, and take pictures and make phone calls? Apple never said it was abandoned, just that it's delayed, I would rather they take the time to get it RIGHT then to release a half baked version of it, because if they did that, then people would be complaining of it not working properly. They are in a between a rock and hard place. This is why we will see less NEW features at WWDC now, the same thing happened when they announced the watch and the Mac Pro, delays happened and people got angry.

I bought a Sony TV with 3D, should I sue Sony because there is no 3D content available?
I have a BlueRay player, they aren't making blurays anymore, should I sue the manufacturer because I can't buy movies?

This suing is becoming ridiculous, suing and lawsuits for every little hair is what's ruining the tech industry and raising prices.

I am sure people will soon sue Nvidia because they can't buy a new video card because of AI shortage, or sue OpenAI for buying up all the ram causing their laptop price to go up $400.

Silly... but that's capitalism...

So let a company walk all over you? Got it.

 

[Apple Knowledge Navigator]

The delay led Apple to be accused in a March 2025 lawsuit of false advertising and unfair competition. But in a Wednesday filing in San Jose federal court covered by Reuters, Apple argued there is no proof executives knew at the time that either feature would be significantly delayed.

Hahahaha!

Apple isn't a startup, it's a multi-billion dollar organisation that plans months, years in advance. Do they really expect us to believe that the exec. team walked into the office one day and 'new' Siri just wasn't up to scratch? Gimme a break.

 

[silvertech]

You mean it WAS expected in iOS 26.4….. I doubt they release it in there now as part of one of the beta updates, as those are mostly for tweaks and refinements.

It’ll probably come in 27 now. Which is absolutely ridiculous.