You could certainly try and negotiate a 50% discount on the cost of a new iPhone. The price Apple sell it at is just an offer price, you are entitled to negotiate with them. However, I have a feeling they will say no.
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Apple Asks UK Retail Landlords for 50% Rent Cut Despite Record Sales
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Thank you for stating the painfully obvious.
As likely would I, as their landlord. Apple like Disney will only open a store where they know for sure they can make money. A lot of money. It would therefore stand to reason that it's location would be desirable to others too.
It isn’t, but then it isn’t the oil companies’ fault either that oil prices have fallen.
While I can appreciate the business perspective of renegotiation, particularly with temporarily closed locations, it's a bit like pulling up to the food pantry in a shiny new Ferrari. Hopefully the 50% reduction is the starting point in negotiation vs. an outright demand.
All the time?
Here are all of the Apple retail store openings, moves, and remodels | AppleInsider
With a few setbacks, Apple is almost continuously expanding and updating its global retail chain, now over 500 locations. Here's the company's evolution from 2018 through 2020 so far, updated on August 2, with the opening of the Apple Cherry Hill store.
Exactly THIS!
Apple REALLY like to cultivate this image of being so benevolent and 'good'.... for the environment, for employees, for customers etc, but this shows are far from it they are!
Interesting to see American citizens option on this compared to there rest of the world which (perhaps stereotypically seems to be "it's a business they should make as much money as possible and screw everyone else"). I would like to think one of the wealthiest, most powerful companies in the world could have some sort of conscience.... Steve Jobs always used to pretend they did. 'Negotiating' a 50% cut is not negotiation at all. It's bullying plain and simple. Absolutely takes the p*ss. Especially in these times when so many people and smaller companies are struggling to even exist due to Covid19.
Sorry, but I fail to muster lots of sympathy for whoever owns the building on Regent street shown in the article. Anyone with a £100M+ building on their balance sheet has thick enough skin to be able to negotiate with Apple (and is nowhere close to a mom and pop shop even compared to Apple).
This makes no sense at all. They are offering landlords a deal - reduce and defer some payments in exchange for a longer lease. They aren’t forcing the landlords (who, by the way, are themselves rich corporations) to take the deal.
In the meantime they donate 100 million dollars to COVID relief, pay all their employees even those who are not working, and allow Apple Card customers to defer their payments if they are in dire economic circumstances. What, exactly, is Apple’s crime here?
Maybe the landlords should cut rent 100% in exchange for 30% of the revenue the store generates? 
You’d have to be pretty naive to believe any of that. I prefer to go by evidence to make my conclusions about how I feel about a company.
Excuse me? Is this a joke? If you can’t afford the rents then close down the stores! Or better yet take a few millions off Tim’s bonuses and pay the rents!
This is not true in the UK, many are on the verge of collapse and some already in receivership.
Apple does pay a percentage of revenue to the landlords.Maybe the landlords should cut rent 100% in exchange for 30% of the revenue the store generates?
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So are many of their tenants.
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If they close down the stores, that would be even worse for the landlords. How would that help?
To be honest you have to be ruthless these days to stay in business or save money.
I done this plenty of times with my mobile sim contracts signing up online and haggling them within the 14 days cooling period always ended up with a nice discount.
I done this plenty of times with my mobile sim contracts signing up online and haggling them within the 14 days cooling period always ended up with a nice discount.
No one is blaming landlords for anything. But they are a business too. It isn’t up to Apple to pay over FMV just because they could.
If you want to be a landlord you have to accept that changing market conditions may affect your revenue.
apple is not a charity, its a business, they gonna try cut cost where they can, thats why its super annoying when apple makes mistakes with its products and people are defending them for it. I.E butterfly keyboard, batterygate,
All the time?
Here are all of the Apple retail store openings, moves, and remodels | AppleInsider
With a few setbacks, Apple is almost continuously expanding and updating its global retail chain, now over 500 locations. Here's the company's evolution from 2018 through 2020 so far, updated on August 2, with the opening of the Apple Cherry Hill store.appleinsider.com
Thanks. So not very often. I counted less than 5 moves that weren’t relocations within the same property.
So basically what I thought. About a 2% chance that they will move in a given year based on their 500 retail locations.
It is not. Nor are they required to accede to Apple’s request. However, Apple is a much more valuable and secure tenant, and getting several years of future rent while bringing the rates closer to current market levels works well for both sides. Apple is renting from large property companies for most of their UK locations, who are completely capable of doing NPV calculations and making these decisions. Apple has not threatened to not pay their rent or to break their contracts, just decided that it was a good time to renegotiate when property owners understand how valuable they are as a tenant especially compared to most other retailers.
Sure. Though, of course, if you piss them off by not renegotiating they are certainly entitled to take that into account when the lease is up. Especially since, given the economy, there may be a lot less competition for space when these leases come up.
Wow. Our NHS is literally running on fumes, we're going through C-19 like everyone else, and yet this company that paid just £8 million in tax is asking for a 50% rent cut?
I don't care how anyone wants to spin it, frankly that's disgusting. It's one thing to want to negotiate a better deal, like any business, but to actually ask for it? These guys are living on another planet.
I don't care how anyone wants to spin it, frankly that's disgusting. It's one thing to want to negotiate a better deal, like any business, but to actually ask for it? These guys are living on another planet.
I'm sure this will get me loudly boo'd, but this is exactly why I own so much Apple stock and continue to buy at opportune times. I realize some will look at this with disgust but it is a good business move.
I always chuckle when a society that lives by a Darwinistic, evolutionary worldview gets upset when they see those principles playing out in the real world. There has been a lot of that in 2020, where "survival of the fittest" must be avoided at all costs, even though that is supposedly the basis for everything that exists.
I always chuckle when a society that lives by a Darwinistic, evolutionary worldview gets upset when they see those principles playing out in the real world. There has been a lot of that in 2020, where "survival of the fittest" must be avoided at all costs, even though that is supposedly the basis for everything that exists.
how do you negotiate a better deal without asking for it? You can’t negotiate without making an offer. Here they offered to extend their leases for years in exchange for temporary reductions in rent payments. Why are you so offended by that?