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Apple has no choice here. If they don’t defend their trademark they will lose it. That’s the law. All these people upset the Apple is picking on the little guy don’t understand the law. Letting someone use your trademark is like letting someone squat on your land till they own it
You mean the little guy doesn’t have enough creative attorneys and lobbying like Apple does.
 
That's an ugly logo. Try again with a different marketing company.
 
You mean the little guy doesn’t have enough creative attorneys and lobbying like Apple does.
No I mean the law says that if you don’t defend your trademark you lose it. It doesn’t matter how many creative attorneys you have. Of course Apple has more attorneys because they have more money but that doesn’t mean they should let people steal their property. That’s like saying if someone’s rich I should be able to steal their car because that’s nothing to them. They could buy a new car with their spare change and I need a car.
 
I say its a valid claim, however Apple did in fact steal their idea from an apple, so any apple design will be similar.

Also I wouldn't pick up a bottle of water with this label on it, and confuse it with a computer.

Again having said that, the overlay is pretty telling - looks like they grabbed an Apple logo vector and just added bits another leaf and removed the bite.
 
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I say its a valid claim, however Apple did in fact steal their idea from an apple, so any apple design will be similar.

Also I wouldn't pick up a bottle of water with this label on it, and confuse it with a computer.

Again having said that, the overlay is pretty telling - looks like they grabbed an Apple logo vector and just added bits another leaf and removed the bite.
Yeah they probably don’t expect to win but they can say they have a history of defending the trademark. This will help them in the future if someone tries to make a computer with the Apple logo
 
This is the real Apple Computer Co.
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So if Apple plants an apple tree and then sells the apple in the cafeteria on Apple Campus, can it sue every Apple farmer out there that uses a logo of an apple?
 
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I realise Apple has to do this (trademarks require active protection to prevent their loss) - but megacorps owning the rights and trade dress to everyday objects is terrible for human freedom.
Welcome to the dystopian future - brought to you Coca-Cola, Apple, amazon, and OmniCorp...
Apple doesn't own the rights to an apple, just to something trying to ape their logo. That's extreme hyperbole to refer to this as dystopian....
 
Yeah they probably don’t expect to win but they can say they have a history of defending the trademark. This will help them in the future if someone tries to make a computer with the Apple logo
Agreed, it totally makes sense. I wasn't aware of that until I read it somewhere up in the comments that you have to defend your trademark.

Wow just imagine Apple's profits if they didn't have to spend money on lawyers and legal fees in these side issues all the time. The amount of revenue would be staggering surely.
 
I was going to comment it is a different industry and not that close looking but still not fault apple for their responsibility to at least try to defend their assets… then I saw the overlay.
 
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Pretty blatant rip-off - Apple will win this easily

That said, wasn't the 'bite' as a differentiator one of Apple's lines of defense with Apple Corp?
 
Having built a few logos in my day, this is insulting. Sloppy. Amateur. Whomever designed that logo, 100% used Apple’s logo as its base. Obviously. I can’t imagine they’re feeling too good right now. Nor should they.

On the bright side, you get what you pay for. Hire, and pay, real talent when developing your brand. Thanks.

Had the original businessspent the $350 USPTO filing fee on even a student they would perhaps have something they could be proud of—never mind the investment they're about to make in legal fees.
 
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georgette-logo-dispute-comparison.jpg


Wow, yeah, the random design elements on top of the logo really distract from how similar the silhouettes are.
Not saying Apple doesn't have a case here. But I think there are also only so many ways for an apple icon:

 
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