If the job was to design a unique logo it was a fail, but if the goal was to get free media coverage 100% success...
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Apple Attempts to Block 'Nearly Identical' Logo From Trademarking
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Darth Tulhu
macrumors 68020
Come on. Why did this company have to make their logo so damn similar?
I mean, they're a beverage goods company. There's 70%-of-a-planet-worth full of liquid-based ideas.
I mean, they're a beverage goods company. There's 70%-of-a-planet-worth full of liquid-based ideas.
Are you incredibly naive? Human beings as a whole are stupid beyond belief and can easily be mislead and confused. I can imagine more than one of these humans visiting the Arcus website expecting to order a cheap iPhone. Yes, we ARE that stupid.
Welcome to internet forums, where a company defending a blatantly copied logo amounts to a dystopian future and destruction of human freedom.
Or like the original Apple Computers, and that little record label called Apple Records (aka the Beatles) that had nothing to do with computers.
Apple definitely has a case here. At least the respondent could have used the outline of a red delicious apple, making it less obvious.
As an aside, I had an AGFA Arcus scanner in the 1990s. Is that name still protected in this context too?
With Apple’s war against extraneous interface details like buttons that look like buttons, high-contrast dark text that’s readable outdoors, useful hardware ports, etc. is anyone else surprised the Apple logo isn’t this yet?
The foundation for this is trademark law, not Apple going vs Pear.
It doesn't matter whether Apple has a case or not. And they don't really care about what some small company does. The problem is that a company needs to protect their trademarks, or they are in danger of losing them. So they filed their "notice of opposition", which is enough to stop anyone in three years time who says "you didn't complain about Arcus three years ago, so you have no right to complain about us today".
How many trademarks have you filed? I've filed two for my company (both without success due to existing TM by Cisco). FWIW they were words, rather than logos, but the procedure is the same.
The process is broken, because large companies can effectively own words and images now.
That’s always been how trademarks work. Bass Ale got the first trademark on the image of a triangle.
On the other hand... any bottle watered with that logo overnight becomes a collector's item.
It might sound silly at first, but there really are concerns here. That logo can easily be mistaken for an Apple logo, especially if you're more than just a couple feet away. So ... Bob sees someone with one of these water bottles. He understandably thinks it's an Apple logo. He reasonably concludes that Apple is now in the bottled water business. "Weird, I didn't think they sold bottled water, but there it is." Bob might have opinions about bottled water and companies that make/sell it. Those opinions may not be favorable. Or maybe he doesn't care about bottled water, but the lady he sees with the bottled water tries it, doesn't like the taste, makes a face and tosses it in the nearest trash can. So now Bob has an unsavory emotion attached to Apple ... all because of a mistaken logo on an unrelated product.
That company needs to change that logo.
Maybe if Arcus was selling apple juice, Apple would be willing to work a deal. That Arcus logo is hideous.
I though Apple was right in the case of the "pear" logo. The leaf was nearly identical to Apple's. Pear changed the leaf and the issue was dropped. Any trademark holder has to defend their logo.