Apple Australia's New Wedding-Themed Ads Continue 'Shot on iPhone X' Campaign

[MacRumors]

Apple Australia has published a series of new iPhone X ads to its YouTube channel showcasing the smartphone's camera being used at various weddings.

Titled "First Dance", the short ads continue the company's "Shot on iPhone" series by demonstrating the general quality of the iPhone X camera rather than highlighting any specific feature.

Of the four videos, three are 15-second spots that focus on a single nuptial event - "Meg and Ann-Marie", "Nick and Rob", and "Anthony and Ron" - while one minute-long ad includes clips from several weddings.

All of the ads feature same-sex couples tying the knot, following the recent change in Australian law to formally recognize same-sex unions.

The ads are set to the music "Never Tear Us Apart", as sung by Australian singer-songwriter Courtney Barnett.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple Australia's New Wedding-Themed Ads Continue 'Shot on iPhone X' Campaign

 

[sdz]

Mariage is a very bad deal.

 

[69Mustang]

Nice ads. Didn't realize gay marriage in Australia wasn't legal until the end of 2017. Congrats on being able to be legally nagged to death.

/wife smacks back of head.

I mean congrats on being able to legally enjoy marital bliss.

 

[cmaier]

What “political nature?”

 

[PieTunes]

Nice commercials, very heartwarming.

 

[1050792]

Very Good ads that show diversity and that in the end we are more than what our sexuality defines us.

 

[Kaibelf]

What “political nature?”

This was a huge political situation in Australia (and these are Australian ads), where they had a years-long debate and then a nationwide public mail-in referendum. When a large majority of the population said yes to legalization, some public officials actually quit because they couldn't handle it. Also in the news, one of the main complainers who fought tooth and nail against gay marriage there just resigned his committee positions and role as deputy Prime Minister this week after everyone found out he knocked up his mistress.

As for the ads, they are okay, but I am personally not a fan of the rendition of this song. Also, the fourth one the one guy is practically eating the other guy's face and the laughter seems very.... acted, so that one didn't connect for me. However I found #2 and #3 to be very powerful and sweet.

 

[0007776]

What “political nature?”

Redefining marriage to call things like this marriages is a political issue.

 

[cmaier]

Redefining marriage to call things like this marriages is a political issue.

“Redefining?” Lol.

 

[0007776]

“Redefining?” Lol.

Yep, up until last year marriages did not include gays in Australia, and it has only been fairly recently that much of the western world has chosen to move to a definition that includes them.

 

[BlazednSleepy]

I can see it now. Trump supporters clinging to their rifles and bibles.

 

[cmaier]

Yep, up until last year marriages did not include gays in Australia, and it has only been fairly recently that much of the western world has chosen to move to a definition that includes them.

Wasn’t aware this was a language arts issue. I assumed it had something to do with bigotry and religious zealotry.

 

[Brookzy]

Bravo. Now please start showing the same moral leadership in China, Apple.

 

[0007776]

Wasn’t aware this was a language arts issue. I assumed it had something to do with bigotry and religious zealotry.

Not language arts, just culture, and what has been considered acceptable for centuries in western countries that some radicals are working to upend.

 

[341328]

So who is Tim Cook dating? He should be fine with telling the world if these ads are anything to go by.

 

[Kaibelf]

Yep, up until last year marriages did not include gays in Australia, and it has only been fairly recently that much of the western world has chosen to move to a definition that includes them.

Wouldn't it be more accurate then to say that they repealed the system imposed on the territory along with most of the world by European colonialism? After all, this wouldn't have been an issue without British interference in the first place.

 

[341328]

Now please start showing the same moral leadership in China, Apple.

Haha. It’s all about the money.

 

[friednoodles]

Not language arts, just culture, and what has been considered acceptable for centuries in western countries that some radicals are working to upend.

Here’s someone who thinks history only includes the last 200 years.

 

[341328]

What “political nature?”

40% of people in Australia voted against gay marriage.

 

[Kaibelf]

So who is Tim Cook dating? He should be fine with telling the world if these ads are anything to go by.

Who says he isn't? Maybe he's single. Doesn't really matter either way, as Steve Jobs himself chose Tim and clearly had NO problem with his sexuality.
[doublepost=1519597154][/doublepost]

40% of people in Australia voted against gay marriage.

To be accurate, 38.4% were against, and 61.6% were for it.

 

[341328]

Who says he isn't? Maybe he's single. Doesn't really matter either way, as Steve Jobs himself chose Tim and clearly had NO problem with his sexuality.

Why did you take offense? Relax.

Most people in the public eye... the media wants to know who they are with.
[doublepost=1519597323][/doublepost]

Who says he isn't? Maybe he's single. Doesn't really matter either way, as Steve Jobs himself chose Tim and clearly had NO problem with his sexuality.
[doublepost=1519597154][/doublepost]

To be accurate, 38.4% were against, and 61.6% were for it.

To be accurate.... only 80% voted and voting is normally compulsory in Australia.

 

[0007776]

Wouldn't it be more accurate then to say that they repealed the system imposed on the territory along with most of the world by European colonialism? After all, this wouldn't have been an issue without British interference in the first place.

I doubt the native Australians had gay marriages before the Europeans came.

 

[Kaibelf]

Why did you take offense? Relax.

Most people in the public eye... the media wants to know who they are with.

Didn't take offense, just always am curious why there's this unusual interest in the love life of a gay executive when no one gives a hoot about anyone else's spouse. What does Meg Whitman's husband look like? Is he alive? Who knows? I certainly don't, and I don't know anyone else who does. Same with Paul Allen. Larry Ellison. Eric Schmidt. Marc Andreesson. Heck, most of us didn't know much of anything about Steve's widow until she was at the funeral.

In fact the only ones I can think of are Bill Gates' wife Melinda because of the foundation, and Evan Spiegel's wife because she's also a public figure as a model. There's almost nothing less exciting than an average businessperson's marriage, but ever since Tim came out there have been a lot of comments about his private life, as well as the implication that everything he says or Apple does has some shadowy gay angle.

 

[341328]

For crying out loud, Penny Wong doesn’t even tell her kids who their dad is. And she’s the step mum, not mother.
[doublepost=1519597661][/doublepost]

Didn't take offense, just always am curious why there's this unusual interest in the love life of a gay executive when no one gives a hoot about anyone else's spouse. What does Meg Whitman's husband look like? Is he alive? Who knows? I certainly don't, and I don't know anyone else who does. Same with Paul Allen. Larry Ellison. Eric Schmidt. Marc Andreesson. Heck, most of us didn't know much of anything about Steve's widow until she was at the funeral.

In fact the only ones I can think of are Bill Gates' wife Melinda because of the foundation, and Evan Spiegel's wife because she's also a public figure as a model. There's almost nothing less exciting than an average businessperson's marriage, but ever since Tim came out there have been a lot of comments about his private life, as well as the implication that everything he says or Apple does has some shadowy gay angle.

This is a load of crap mate. Many people in the public eye people want to know. Celebrities get their stuff (rightly or wrongly) splashed in the media all the time.

 

[Kaibelf]

I doubt the native Australians had gay marriages before the Europeans came.

Why? It wasn't unusual to have gay relationships, just like in Greece, Latin America, and throughout the North American tribes. It was a big deal in India and throughout Asia as well. But there largely weren't ANY general marriage rites as they are understood today for anyone, gay or straight because that whole land transfer deal wasn't a thing. You'd be surprised how much can change when religious people with gunpowder find new land and resources.
[doublepost=1519598044][/doublepost]

Why did you take offense? Relax.

Most people in the public eye... the media wants to know who they are with.
[doublepost=1519597323][/doublepost]

To be accurate.... only 80% voted and voting is normally compulsory in Australia.

I can only assume you dislike the results and are implying that the 20% of people who didn't vote would have said no. Otherwise I don't understand why you seem to keep arguing against what appears to be a pretty cut and dry result.