- Apr 12, 2001
Apple Australia has published a series of new iPhone X ads to its YouTube channel showcasing the smartphone's camera being used at various weddings.
Titled "First Dance", the short ads continue the company's "Shot on iPhone" series by demonstrating the general quality of the iPhone X camera rather than highlighting any specific feature.
Of the four videos, three are 15-second spots that focus on a single nuptial event - "Meg and Ann-Marie", "Nick and Rob", and "Anthony and Ron" - while one minute-long ad includes clips from several weddings.
All of the ads feature same-sex couples tying the knot, following the recent change in Australian law to formally recognize same-sex unions.
The ads are set to the music "Never Tear Us Apart", as sung by Australian singer-songwriter Courtney Barnett.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Article Link: Apple Australia's New Wedding-Themed Ads Continue 'Shot on iPhone X' Campaign