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Apple recently introduced a new Small Business Program that reduces the App Store's commission rate to 15% for developers earning up to $1 million per calendar year in net revenue from the sale of apps and in-app purchases. For developers exceeding the $1 million threshold, Apple's standard 30% commission rate still applies.

app-store-blue-banner.jpg

Earlier this week, Apple began emailing eligible developers about their acceptance into the program, noting that the reduced 15% commission rate would go into effect by January 1, 2021. And as it turns out, Apple isn't waiting long to flip the switch, as some developers are already starting to see the 15% rate applied to their earnings.

A few of the developers already seeing the reduced rate include David Hodge, maker of the third-party Tesla vehicle app Nikola for the iPhone, and Jacob Gorban, a developer of the photo editing app ImageFramer for the Mac.


Apple announced the Small Business Program last month amid increasing scrutiny over its App Store practices, including an antitrust lawsuit from Fortnite maker Epic Games, which is ineligible for the reduced commission since it exceeds the $1 million earnings threshold. Apple said the program will benefit the "vast majority" of App Store developers.

Apple's website has a Small Business Program page where developers can initiate the enrollment process and learn more details.

Article Link: Apple Begins Lowering App Store Commission to 15% for Eligible Developers
 
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justperry

macrumors G5
Aug 10, 2007
12,331
9,503
I'm a rolling stone.
Isn't $1 million rather high, don't get me wrong, good for those which earn less but $1 million is quite the salary, that is, if you're the sole dev for an app.

I wonder if Facebook also reduced their ads rates for small businesses, especially since their tracking is supposedly "less effective" now.

Isn't implemented yet, at least not for non beta/dev testers.

I was amazed at the monthly sub price for the Tesla App, actually for IAP, $9,99 a month...wow.
And then this, look at the screenshot below, on both sides it says "Identifiers", so is the data linked to you or not?

Screenshot 2020-12-25 at 11.03.36.png
 

chucker23n1

macrumors 604
Dec 7, 2014
6,957
9,021
Isn't $1 million rather high, don't get me wrong, good for those which earn less but $1 million is quite the salary, that is, if you're the sole dev for an app.

For a sole dev, yes, that’s fairly high.

It depends on regional salaries — you can probably sustain about a dozen people in east Europe, or about three or four in Silicon Valley.
 

Piggie

macrumors G3
Feb 23, 2010
8,771
3,379
Just make it 15% for everyone for the 1st 1 Million
It;s much easier doing it th
 
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Piggie

macrumors G3
Feb 23, 2010
8,771
3,379
As Lewis Rossman says (even if you hate him)
They are all over any photo's or specs being leaked, in their like a hawk.
But when it comes to people not getting paid they don't have time to deal with that.
 
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ericwn

macrumors G4
Apr 24, 2016
10,496
8,388
I wonder if Facebook also reduced their ads rates for small businesses, especially since their tracking is supposedly "less effective" now.

They’re probably waiting for Apple to make a newspaper ad about it first, since even listening to their own employees seems too much these days.
 

ericwn

macrumors G4
Apr 24, 2016
10,496
8,388
At this point there’s nothing that Apple can do to stop the antitrust train. Their App Store monopoly is coming to an end one way or another.

Guess Nintendo, Sony and MS are closing theirs already in sheer panic.
 

Cosmosent

macrumors 68020
Apr 20, 2016
2,315
2,691
La Jolla, CA
At this point there’s nothing that Apple can do to stop the antitrust train. Their App Store monopoly is coming to an end one way or another.

Apple will ONLY lose control / ownership of the App Store "if it can proven," either in the Court of Law OR in the Court of Public Opinion, that they "intentionally suppressed" third-party App Innovation (for their own benefit).

Apple will NOT lose the App Store over ANY Pricing War with anyone !
 

GizmoDVD

macrumors 68020
Oct 11, 2008
2,181
3,041
SoCal
At this point there’s nothing that Apple can do to stop the antitrust train. Their App Store monopoly is coming to an end one way or another.
How can you have a monopoly when you don’t even control the phone market? Do you not get it? Or are you gonna say Sony has an antitrust market since only their store is allowed on a Sony PS
 
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