Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Begins Running iPad Mini 'Piano' TV Ad

I love it when advertising is done right!

This is a great ad. It has great visuals and music that most are familiar with. It is enjoyable to watch!
 
Small White Car said:
That's clearly a lady who DOES know what an iPad is. (But not an iMac.)

Way to disprove your own point by showing that even the world's most ignorant woman still knows what an iPad is.

----------



The last time I watched a Coke ad they showed people drinking it in a park.

I got really confused. Can I drink Coke in a restaurant? Can I drink it with tacos? Or what about hamburgers?

The confusion I suffered from that has caused me to swear off all sodas. Because, really, who can tell how to use them with such un-specific ads!
Click to expand...

You sir, win the Internets. :apple:
 
Brilliant

Not a word and we get that it is a mini iPad. The second part of the duet is simpler and only uses one finger. It is also played in a higher register that makes it sound mini. It's a beautiful mix of images and sound that works to perfectly convey the message without a single word.
 
This ad also highlights the point that Android devices are still mostly hopeless when it comes to music apps. The latency (meaning, delay from touch input to sound output) is so bad that you can't really _play_ the simplest piano app.

Google's Nexus 7 and latest Android versions are making progress though, now just the app developers need to catch up.
 
Meh, doesn't make me want it. I don't like these post-Jobs' ads. But I do want to watch BIG.

The issue with this ad is it doesn't really make you want a Mini. It does the exactly opposite because the fingers look cramped on that wittle tablet.

----------
jont-fu said:
This ad also highlights the point that Android devices are still mostly hopeless when it comes to music apps. The latency (meaning, delay from touch input to sound output) is so bad that you can't really _play_ the simplest piano app.

Google's Nexus 7 and latest Android versions are making progress though, now just the app developers need to catch up.
Click to expand...

Something tells me you've never touched an Android tablet.
 
Making a useful product look like a fisher price toy

What is it with Apple's marketing? They do this ALL the time where they take a great product with killer hardware and intuitive user interface to do useful things, and advertise it to 4 year olds. I don't get it...the core of Apple fans need to be the techies...not little girls. This is why many techies won't look at apple. Many would rather chop of their wieners than get an apple product. after watching this ad, I would rather do that too than be caught seeing with an ipad mini...but it shouldn't have to be that way since the ipad mini is a good product, but they deliberately try to make it as lame and corny and fruity as possible with these ads. grrrr :mad:
 
sransari said:
What is it with Apple's marketing? They do this ALL the time where they take a great product with killer hardware and intuitive user interface to do useful things, and advertise it to 4 year olds. I don't get it...the core of Apple fans need to be the techies...not little girls. This is why many techies won't look at apple. Many would rather chop of their wieners than get an apple product. after watching this ad, I would rather do that too than be caught seeing with an ipad mini...but it shouldn't have to be that way since the ipad mini is a good product, but they deliberately try to make it as lame and corny and fruity as possible with these ads. grrrr :mad:
Click to expand...

I was going to say that...
 
NOV said:
Purely musically spoken this ad is a bit of a fraud, because somewhere midway the ad (when the fingers are no longer visible) you suddenly hear extra piano notes (chords) that never could have been played by the two fingers.
Click to expand...

So it's not all that skeumorphic after all. It's just an ad where the IDEA is that iPad has a litle cousin now. It works, bigtime.
 
What's all this jibberish from "marketing gurus" about the Samsung ads being a failure? Last I checked Samsung is doing just great with their sgs3 sales.

They are highlighting the lunacy that is standing in line for days for a tech device. Frankly that is what I is. Lunacy. Most people wouldn't spend that much time volunteering at a food pantry for the needy, but camping outside for a phone, yo bet! Come to think of it... That'd be a good ad campaign.

----------
sransari said:
What is it with Apple's marketing? They do this ALL the time where they take a great product with killer hardware and intuitive user interface to do useful things, and advertise it to 4 year olds. I don't get it...the core of Apple fans need to be the techies...not little girls. This is why many techies won't look at apple. Many would rather chop of their wieners than get an apple product. after watching this ad, I would rather do that too than be caught seeing with an ipad mini...but it shouldn't have to be that way since the ipad mini is a good product, but they deliberately try to make it as lame and corny and fruity as possible with these ads. grrrr :mad:
Click to expand...

They're going for the broadest market they can. There are more dumb little girls out there than there are techies. The average person can't even name the differences from one model to the next.
 
There should be some fine print in there that says "This app is not included with your iPad Mini". Lest anyone buy it, power it on for the first time, and search in vain for the "piano app" they saw on the commercial.
 
It would have been better to just show kids playing on it, students taking notes on it, businessmen using it, and some guy waiting in a train station watching a movie on it.

This ad is just kinda cheesy and hardly shows off the usefulness, portability, or elegance of the iPad mini.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back