The refurbished MacBook Air models will start at $1,019 in the United States when they become available to order. That is a discount worth passing over, as authorized resellers such as Amazon and B&H are currently offering the 2018 MacBook Air brand new in box for $999, a savings of $200.
Wait, what? Refurbished Mac Air sells at a higher price than a new one sold at BH and Amazon, a saving of $200. It is actually $20, not $200.
This is Great Apple Marketing/Pricing strategy - the model everyone really wants is 512GB which you can NOT find in other retailers (they only sell 128GB/256GB). Macmall or BH might have the BTO model orders but rarely on Sales. So if you want discount for 512GB SSDs Macs only way to find apple refurbished.
Penny wise Dollar foolish
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1. Not including any kind of adapter in the USB-C MacBook/Air/Pros every since the launch
2. Touch bar not making it to any of the newer MacBook(s) ~ and asking for high prices, touch bar should be dropped if it is a failure and bring back the Macs to average prices
3. Removing every replaceable parts - RAM/SSDs, one by one but keeping the base storage as 128GB and RAM as 8GB for many higher end configuration
4. Charging arms and legs for storage upgrades saying they are fastest SSD available in the world (and pairing them with 5W/7W Intel CPU/Integrated GPUs)
the list goes on and on...
old
"[we] have to let go of this notion that for Apple to win, Microsoft has to lose."
new
"[we] have to let go of this notion that for iPad Pro to win, Macs has to lose."
Apple's little recession is good, hope Apple does a spring cleaning of the some products and pricing strategy, oh well they have $200+ billion cash, it might need couple of recession(s)!
[doublepost=1549682022][/doublepost]All the signs (sales, discounts, refurbished product lineup) are pointing to good Q2 - sales numbers, it will definitely beat the forecast. 50 or 45 days to go.
Really hope Apple reevaluate the pricing strategy with March 2018 event - good time to let go old products and announce new products and price adjust accordingly