Apple Begins Showing More Ads in App Store

[MacRumors]

As expected, Apple today announced that new ad placements are now available in the App Store, allowing developers to advertise their apps in more spots.

Starting today, developers can now advertise their apps in the App Store's main Today tab and in a "You Might Also Like" section at the bottom of individual app listings in all countries except China. Ads are already beginning to appear in these places, and as usual, the ads have a blue background and an "Ad" icon so they can be identified.

"With new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something specific, and browse apps to download," says Apple's announcement.

This marks the first time that developers are able to run ads in the Today tab, which until now has only displayed content handpicked from the App Store's editorial staff, without any paid placement. And with the "You Might Also Like" section, developers are now able to promote their apps at the bottom of other apps' pages.

In a tweet, legal expert Florian Mueller argued the "You Might Also Like" ads are "another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there."

App Store ads were previously limited to search results based on keywords and the "Suggested" section of the Search tab. With ads in the Today tab and the "You Might Also Like" section, the App Store now offers four advertising options in total. Apple first announced plans to expand its App Store ad placement offerings in July.

In August, Bloomberg's Mark Gurman said Apple wanted to nearly triple its current advertising revenue to at least $10 billion per year in the future. Gurman said keyword-based search result ads are coming to the Apple Maps app starting next year.

Article Link: Apple Begins Showing More Ads in App Store

 

[doboy]

New motto for Apple: make every hardware configurations under the sun, nickel and dime you, and monetize more with ads. Oops, forgot, break something with every "update"

 

[Lounge vibes 05]

Tbh I thought Apple had already been doing this… for years.
Either way i’m fine with them doing ads, as long as they’re non-tracking ads, which appears to be the case for all of their services up to this point.

 

[TheYayAreaLiving 🎗️]

I feel like this is going to use a lot of my cellular/Wi-Fi data. Is there a way to turn off this Ads feature in the App Store?

 

[britboyj]

Just so everyone knows, Apple doesn't require itself to abide by the ad tracking rules it sets for developers. It doesn't already. Tracking for Apple advertising is turned ON by default and has no prompts to opt-out, whereas other developers are off by default until the pop the AppTrackingTransparency prompt to ask users to opt-in.

Rank hypocrisy from Cupertino.

 

[Valen1]

How many more ads? You go into the App Store to update an existing app and before you can do that you are presented with ads already.

 

[TheYayAreaLiving 🎗️]

Tbh I thought Apple had already been doing this… for years.
Either way i’m fine with them doing ads, as long as they’re non-tracking ads, which appears to be the case for all of their services up to this point.

The scary part is it will be implemented in Apple Maps in the near future. Imagine using GPS navigation and you get bombarded with some stupid Ad.

Gurman: Apple Planning to Show Ads in Maps App Starting Next Year

Apple plans to begin showing search ads in its Maps app on the iPhone starting next year, according to Bloomberg's Mark Gurman. "I believe...

www.macrumors.com

#Say NO to Ads!

 

[icanhazmac]

Boooooooooooooooooooo!

Thankfully I am programmed at this point to ignore most things that resemble ads so business as usual I guess.

 

[DinkThifferent]

October has been a bad month for Apple. Disappointing new iPads with huge price increases (here in Europe), now price increases for Apple services, buggy iPad OS release and now more ads in iOS.

 

[mihirdelirious]

I feel like this is going to use a lot of my cellular/Wi-Fi data. Is there a way to turn off this Ads feature in the App Store?

It's a FEATURE !!

 

[Mr. Dee]

I feel like this is going to use a lot of my cellular/Wi-Fi data. Is there a way to turn off this Ads feature in the App Store?

How often and how long are you in the App Store for? I rarely visit the App Store unless I need a specific app and I'm on Wi-Fi most of the time at work and at home.

 

[macfacts]

Apple double dipping, collecting apple tax and Google tax.

 

[usr0]

Yep..

 

[TheYayAreaLiving 🎗️]

It's a FEATURE !!

Correct! These features are bound to use data. They are not embedded I don’t think.

 

[zorinlynx]

Does anyone else.. not care about this? It's an app store, where you go to buy apps. Stores typically have ads for the products they sell.

I'd be livid if ads started showing up elsewhere in the system, but in this specific place, who cares?

 

[ProfessionalFan]

They sure got that rolled out fast and smooth.

 

[ProfessionalFan]

Does anyone else.. not care about this? It's an app store, where you go to buy apps. Stores typically have ads for the products they sell.

I'd be livid if ads started showing up elsewhere in the system, but in this specific place, who cares?

They will for sure show up in other places such as Maps, and you likely won't be livid about that either

 

[Onexy]

It's already completely full of ads.

 

[Lounge vibes 05]

The scary part is it will be implemented in Apple Maps in the near future. Imagine using GPS navigation and you get bombarded with some stupid Ad.

it’s literally in the article you linked, they’re search results ads, not pop-up ads.
A big Clash of clans video isn’t going to take over your screen while you’re driving down the road, that would be grounds for a major class action lawsuit the second that a car accident happens.
As for the search results ads… Again I thought they had already been doing this for the last decade, so I won’t notice any difference

 

[TheYayAreaLiving 🎗️]

How often and how long are you in the App Store for? I rarely visit the App Store unless I need a specific app and I'm on Wi-Fi most of the time at work and at home.

Not much but I don't want to open up the app and next thing you know I have to watch this Ad before doing anything. Also, Cox be tripping tho. They like to charge people for going over the data usage. Hitting you with a $10 fee.

 

[Mr. Dee]

They sure got that rolled out fast and smooth.

Sometimes I feel like Apple is scrambling internally about the future and how they can generate revenue. They know the iPhone, iPad and Mac gravy train is not gonna last for longer and services itself is also vulnerable.

 

[TheYayAreaLiving 🎗️]

it’s literally in the article you linked, they’re search results ads, not pop-up ads.
A big Clash of clans video isn’t going to take over your screen while you’re driving down the road, that would be grounds for a major class action lawsuit the second that a car accident happens.
As for the search results ads… Again I thought they had already been doing this for the last decade, so I won’t notice any difference

Agree. It would be ideal if Apple give the users to turn off this Ad feature functionality point blank period

 

[Lounge vibes 05]

Not much but I don't want to open up the app and next thing you know I have to watch this Ad before doing anything. Also, Cox be tripping tho. They like to charge people for going over the data usage. Hitting you with a $10 fee.

Read the article!
These are not pop-up ads, these are not big video ads, these are just apps being pushed to the top of the homepage and search results.
It shouldn’t take any more data than usual, if you open the App Store, app suggestions appear. It’s just that these ones are being paid for.

 

[confirmed]

What wonderful news!! /s

 

[ProfessionalFan]

Agree. It would be ideal if Apple give the users to turn off this Ad feature functionality point blank period

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