Was hoping apple would expand the Apple TV to have built in storage, more channels to select besides netflix and such. And NO, I don't want a dedicated tv with apple iOS running it. Wanted something to hook up to ANY tv. Plus a dedicated tv is to expensive. After reading the specs of Xbox one, and its capabilities, I think apple blew it. Unless apple brings out a apple tv with storage and more options, and wouldn't mind a bigger box from its current form factor, apple will loose. All opinions welcome on this subject.