I’m not really interested in defending Apple. I am curious, however, how anyone can determine what is excessive and what is not? Do you have any insight into how much it costs to develop, maintain, and grow the platform is? Is all profit evil? Or how much profit is ok and at what point is it “greedy”? (I am not saying I have these answers, but I’m saying I have a lot of questions that I would need answered to before pretending to judge whether something is excessive or not.)
I, for one, will not pretend to know just what percentage is sustainable or fair. I won’t even suggest that I can comprehend all of the people, resources, money, time, research, development, etc. that goes into:
- making it possible for the physical device in your hand to exist
- the software to make it do anything
- the services and systems that the platform relies on
- making it possible for apps to be developed and run on a given platform
- and all this to make it possible for a third party to leverage the platform to generate income.