Yeah, I'm hoping to be able to retire on the millions I'm going to make off my 1st gen iPod Shuffle. Any day now...
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Apple Boosts A18 Chip Orders in Anticipation of High iPhone 16 Demand
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Yeah, I'm hoping to be able to retire on the millions I'm going to make off my 1st gen iPod Shuffle. Any day now...
Oof.. First gen was awful IMO
2nd and 4th were the GOATs, with a hat tip to the 2nd gen as I found the form factor slightly easier to work with when clipping/adjusting it without pressing buttons at the same time.
This comes up a couple times per week for me with my 4th gens (which I do use, to this very day, for walks and gym)
All that aside, the 4th gen wins overall for me as it could be had with 2GB (2nd gen was 1GB max). A real shame the bugaboo 3rd gen was the only one to get a 4GB option.
It isn't - this article is full of errors. A17 Pro is N3B and will disappear once the 15 Pro series is discontinued. Almost no chance that they port the A17 chip to N3E either as N3B and N3E aren't compatible, so Apple isn't going to design 2 new chips from scratch for N3E, it will be one scalable design (which the somewhat beefed up version has already arrived as the M4). Most likely the A18 in the 16 & 16 Plus will just be a binned version of the A18 with a disabled graphics core, or lower clock speeds compared to the version of the A18 in the 16 Pros.
Only people on Macrumors care about that. I guarantee most people won't even know what it is or how to use it.
Spot the difference
iPhone family lineup
iPhone 6s (2015): max 2 GB
Iphone 7 (2016): max 3 GB
iPhone 8 (2017): max 3 GB
iPhone X (2018): max 3 GB
iPhone 11 (2019): max 4 GB
iPhone 12 (2020): max 6 GB
iPhone 13 (2021): max 6 GB
iPhone 14 (2022): max 6 GB
iPhone 15 (2023): max 8 GB
iPhone 16 (2024): max ???
MacBook Pro family lineup
MacBook Pro (2015): max 16 GB
MacBook Pro (2016): max 16 GB
MacBook Pro (2017): max 16 GB
MacBook Pro (2018): max 32 GB
MacBook Pro (2019): max 64 GB
MacBook Pro (2021): max 64 GB
MacBook Pro (2023): max 128 GB
Yes and there’s a variety of product waiting for a binned A18 with ability to access Apple Intelligence this year.
We are talking:
a. AppleTV (especially if it enables AI at home on devices that can’t themselves access AI)
b. iPad mini (bear in mind that the A15 in the mini is clocked down, might be binned, might be due to heat or battery life considerations)
c. iPhone 16 standard (not pro)
d. iPhone SE4 next year
I’d doubt that Apple would put it in the classic ipad (A16 more likely) but could easily see iPhone SE4 early next year coming with a binned A18
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The materials being used to laminate the Vision Pro displays will not last 15 years. Whatever you do, don’t take them out of the box if you intend on selling them. 🤣😂🤣😆😂🤣😂🚐😆😆😂😆🤣😂😆
Everyone else has AI technologies.
Apple isn’t the only one, and it’s actually kinda late to the whole thing.
Intel and AMD are literally about to ship 3nm chips that work and function nearly identical to apples M series chips.
Along with Qualicom and its latest Snap Dragon chips are as fast and if not faster than anything Apple offers in the mobile sector.
Apple had a lead when the M series hit.
Not so much anymore.
But innovation and competition are great for consumers.
But Apple has stagnated. Their priorities were dedicated to a headset no one wants to even make apps for.
Devices are sleek, yet bland.
Not everyone wants to carry around a perfectly symmetrical hunk of uninspired stainless steel or titanium in their pockets.
the younger generation wants color and options galore.
Apple keeps marketing to the 30 something consumer from 2008.
Giving the kids a splash of color here, and a dash of color there.
You wrote: "PCs and Android phones are doing some crazy stuff."
Let's take a look at what's happening with Windows PCs.
- Microsoft adding ARM CPUs which are good (Apple already did)
- Microsoft adding AI technologies built into the operating system (same as Apple is doing)
- Microsoft delaying AI technologies (Apple is also implementing these over the course of a year)
- Microsoft adding feature to ARM-based PCs versus Intel-based PCs (same as Apple is doing)
- Intel and AMD is finally going to be on 3nm chip technology (Apple already did)
- Qualcomm has a fast, low powered chip (Apple already did)
And on the Android side, has there been something as small as the iPhone Mini for the last 4 years?
The A17 Pro is N3B. So are the M3, M3 Pro, M3 Max.
That seems unlikely. It would be expensive to do so, and the M4 already has a newer, much improved design; the first significant p-core IPC improvement since the A14. It would be strange of Apple not to adopt that for the A18.
They might of course give the iPhone 16 Pro and 16 Pro Max SoC an edge that the iPhone 16 and 16 Plus don't have. More RAM, more cores, perhaps even some capability. But I think they'll opt for the cheaper choice: give the entire line-up the same A18 chip, with the cores from the M4, just fewer of them, at a lower clock, and with some features such as Thunderbolt removed.
But porting the A17 Pro design to the A18? No, I think the A17 Pro was called that precisely because it's a one-off; it's only for those pro models.
I'm confused. Most of the arguments you're giving here are Intel, AMD, and Qualcomm catching up with what Apple has been doing. Yet you argue they "market to the 30-something consumer from 2008"?
(Incidentally, the 30-something consumer from 2008 would be a particularly poor potential customer for Apple, what with an economic depression and all.)
It's exactly the opposite, at least in the Western world.
"Apple loyalty sits at 93% of surveyed consumers, with Android lagging behind at only 80% loyalty rate"
'"[A] recent [unnamed] study showing that 92.6% of iPhone users plan to stick with Apple for their next phone, which is compared to only 74.6% of Samsung users," says Bionic. "64% of iPhone users have stated that they are highly unlikely to switch to another phone brand in the future."'
Apple users are more loyal than Samsung ones, but Netflix beats them both
A study of brand loyalty claims that Apple users are enormously more loyal that Samsung owners, but they're both easily beaten by Netflix.
I do belive the retention rate for Google Pixel phones and high-end Android phones is also very high.
This. It's not Apple being punitive; it's Apple and others realizing that the market segment for small phones isn't viable.
If the 16 doesn't launch with AI even in beta, then I think there will be a lot of people jumping ship especially in Europe and Asia where they aren't bullied into using iMessage and owning an iPhone isn't a sign of wealth.
AI is a big seller for phones in china, Japan, and Europe with Pixels and galaxies having their best year in ages and advertising AI in all their ads(magic eraser, audio eraser, circle to search etc) while Apple ads consist of "look we use titanium and 4 shades of grey!!"
People don't care about chatbots and work related AI, they want fun everyday stuff that improves photos or videos, smart replies and better help overall.
8GB RAM on these 16 models is clearly due to them never planning for AI to come this year, watch the 17 have 12GB on Pro models.
Meanwhile the Android world will already be on 16GB+ THIS YEAR.
Sad.
AI is a big seller for phones in china, Japan, and Europe with Pixels and galaxies having their best year in ages and advertising AI in all their ads(magic eraser, audio eraser, circle to search etc) while Apple ads consist of "look we use titanium and 4 shades of grey!!"
People don't care about chatbots and work related AI, they want fun everyday stuff that improves photos or videos, smart replies and better help overall.
8GB RAM on these 16 models is clearly due to them never planning for AI to come this year, watch the 17 have 12GB on Pro models.
Meanwhile the Android world will already be on 16GB+ THIS YEAR.
Sad.
Yeah, it’s like Apple didn’t put up the biggest Christmas quarter ever just 6 months ago.
Oh wait, they did. Almost $120,000,000,000 in 90 days.
I’m sorry but I’m the professional world I’ve seen more friends switch FROM Apple than to it.It's exactly the opposite, at least in the Western world.
"Apple loyalty sits at 93% of surveyed consumers, with Android lagging behind at only 80% loyalty rate"
'"[A] recent [unnamed] study showing that 92.6% of iPhone users plan to stick with Apple for their next phone, which is compared to only 74.6% of Samsung users," says Bionic. "64% of iPhone users have stated that they are highly unlikely to switch to another phone brand in the future."'
Apple users are more loyal than Samsung ones, but Netflix beats them both
A study of brand loyalty claims that Apple users are enormously more loyal that Samsung owners, but they're both easily beaten by Netflix.appleinsider.com
I do belive the retention rate for Google Pixel phones and high-end Android phones is also very high.
And in the professional world I’ve seen companies DROP support for Apple computers for their software then flock to it.
Apple has retention sure.
But it’s changing.
There has always been small android phones. They may have not been flagship devices but yes, there are small android phones.
Few companies can afford, in the 2020s, to drop support for Apple hardware. (One notable exception: gaming.)
That was a thing in the 1990s, but not today.