Batteries desperately need some major technological improvements. Nothing happened in the last 10 years.
10 years really? That is false.
Even though it is totally different, 10 years ago I raced electric RC Cars. The batteries used in them were pretty bad (even back in those days we said they were bad). 4 years ago I got back into racing electric RC Cars. Why? The battery technology. Battery technology changed drastically during that time. From relying on using Nickle Batteries to a move of using Lithium Polymer batteries. Using Nickle Type batteries we had to fully discharge the battery before we could charge them back up to get best performance. Plus the battery life dramatically improved in that move.
I don't know the exact history of when most laptops started using the newer type of Lithium-Ion Batteries but 10 years this type of battery technology wasn't in every day use or popular by consumers.