The truth is probably somewhere in the middle.
Yep. Could be.
The next quarterly call will give us a few hints.
The truth is probably somewhere in the middle.
Except Appple can not claim they sold any iPhones until they are delivered - from their 10-K they recognize revenue
The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable, and collection is probable. Product is considered delivered to the customer once it has been shipped and title and risk of loss have been transferred. For most of the Companys product sales, these criteria are met at the time the product is shipped. For online sales to individuals, for some sales to education customers in the U.S., and for certain other sales, the Company defers revenue until the customer receives the product because the Company retains a portion of the risk of loss on these sales during transit.
Yhus for the 2 iPhone you are waiting on Apple will not recognize revenue until they are in your eager hands.
..Honestly speaking, if they can sell 9 millions in the first weekend (3 days), do you think they cannot make 5 millions in the coming week?
You're missing the point I was trying to make. The guidance from $34 billion to $37 billion that they issued July 23, was already taking into account the release of both the 5S and 5C, near the very end of the quarter. And even though they tend to be on the conservative side with their guidance forecast, they have a fairly accurate idea of realistically expected sales.