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Apple Brings On Google Shopping VP to Lead AI Marketing Push

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Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.

Apple-Intelligence-General-Feature-2.jpg

At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak.

Rincon led the global product organization that handled Google's consumer-facing shopping experiences, and before that, she was a director of product management in the Google Shopping division, and she worked on Google Assistant. Rincon first joined Google in 2017, and she also previously worked at Microsoft and Skype.

Apple's AI marketing efforts come at a critical time as it prepares to roll out the updated chatbot version of Siri in iOS 27, and Rincon has a lot of work ahead. Apple is seen as being far behind competitors when it comes to AI development, both because of its failure to deploy Apple Intelligence Siri features on time and because iOS, macOS, and iPadOS offer far fewer AI features compared to Android and Windows.

With iOS 27, Apple is overhauling Siri. We'll get the smarter Siri Apple first introduced at the June 2024 WWDC keynote, plus Apple is planning for a full chatbot version of Siri that will compete with chatbots like Claude, Gemini, and ChatGPT.

We'll see our first glimpse of the new AI features Apple has planned at the 2026 Worldwide Developers Conference, which begins on Monday, June 8.

Article Link: Apple Brings On Google Shopping VP to Lead AI Marketing Push
 
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https://www.macrumors.com/2026/03/27/apple-hires-google-exec-for-ai-marketing/
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Marketing AI to whom? Why? Apple usually waits until a product/service is mature and established before offering it themselves, and AI services are still largely terrible! Every news article speaks of “Caught using AI, refund/termination demanded”, rather than “Improved using AI”.
 
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MacRumors said:


Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.

Apple-Intelligence-General-Feature-2.jpg

At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak.

Rincon led the global product organization that handled Google's consumer-facing shopping experiences, and before that, she was a director of product management in the Google Shopping division, and she worked on Google Assistant. Rincon first joined Google in 2017, and she also previously worked at Microsoft and Skype.

Apple's AI marketing efforts come at a critical time as it prepares to roll out the updated chatbot version of Siri in iOS 27, and Rincon has a lot of work ahead. Apple is seen as being far behind competitors when it comes to AI development, both because of its failure to deploy Apple Intelligence Siri features on time and because iOS, macOS, and iPadOS offer far fewer AI features compared to Android and Windows.

With iOS 27, Apple is overhauling Siri. We'll get the smarter Siri Apple first introduced at the June 2024 WWDC keynote, plus Apple is planning for a full chatbot version of Siri that will compete with chatbots like Claude, Gemini, and ChatGPT.

We'll see our first glimpse of the new AI features Apple has planned at the 2026 Worldwide Developers Conference, which begins on Monday, June 8.

Article Link: Apple Brings On Google Shopping VP to Lead AI Marketing Push
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Oh. Marketing more two full years before it existed isn’t enough. What a joke. How about actually delivering a product good enough to speak on its merits.
 
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Mousse said:
Have you forgotten Apple's AI emoji generator: Genmoji? Then there's Apple Intelligence something or other...🤔

I guess there's only genmoji.😅
Click to expand...

I quite liked the rewriting tool and Apple Mail summaries, yet I ended up turning the AI off as I found it too resource and battery hungry for what it was doing, compared to the cloud-based rivals.
 
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one more said:
I quite liked the rewriting tool and Apple Mail summaries, yet I ended up turning the AI off as I found it too resource and battery hungry for what it was doing, compared to the cloud-based rivals.
Click to expand...

Ya, I'm hesitant to re-enable Apple Intelligence on my M1 Air 8GB because it kept over-burdening my system. I'm hoping that they've fixed some of the issues in recent updates.
 
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For me, google shopping is my most used product.

Almost all things I buy are the ones that show up at google shopping.

Apple needs to use AI and give me more products on a similar view. That would be a game changer.
 
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vantelimus said:
Google is the wrong type of DNA to bring into Apple. We've already seen the lowered quality of software, compromises on UX, design by committee instead of vision, and abandonment of design as function.
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Gonna have to go ahead and disagree with you there. I understand where you're coming from but Google is actually shipping working software more reliably than Apple these days. Yeah I don't like them as a corporation (Apple is really trying my patience in this department as well) but Apple's clearly got a product problem especially in this area.
 
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coolfactor said:
Ya, I'm hesitant to re-enable Apple Intelligence on my M1 Air 8GB because it kept over-burdening my system. I'm hoping that they've fixed some of the issues in recent updates.
Click to expand...

Well, I think I will wait until they bring in more useful AI features. I guess that to do this effectively, without over-burdening the devices, they will still need to improve Siri first and make it play well with Gemini-derived models. If we are optimistic, all of this might come in iOS 27.
 
turbineseaplane said:
It’s like bringing in someone to market your toilet, when what you really need is a plumber because it doesn’t work.
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I think what they're going for is more of a, "hey remember that clogged up awful toilet no one wanted to use? It's super nice now! Come give it a test poop!"

The real problem will be if people show up to give it a try and it's still nasty.

Which after I write that out is basically exactly what happened after WWDC 24.

So I guess they're gonna try to make a great big deuce.

Sorry...
 
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