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Apple Brings On Google Shopping VP to Lead AI Marketing Push
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The_Gream
macrumors 6502
I think I remember an article that Apple is looking to push/market their LLMs that run much better on device vs the large cloud based one.
That might be what her job/task is.
jarman92
macrumors 68020
There are no LLMs that run “much better” locally than in the cloud; the only benefit of local is privacy and not needing a data connection.
Google has had wet dreams about shopping since I worked there, over a decade ago. You could have sworn they used the same slides, vision, and use cases that we had 30 years ago at the dawn of internet advertising and e-commerce. The difference between then and now is that they now have the technology to really implement the full vision in all its glory and horror.
garranhado
macrumors regular
you know you can just...stop buying apple products if this bugs you so much. the more you buy apple products, the more you tell Apple "hey this is okay, keep doing what you're doing".
it's very easy. wild how some people are unable to comprehend this simple fact.
it's very easy. wild how some people are unable to comprehend this simple fact.
StoneJack
macrumors 68040
Final Cut, Logic, Pages, Keynote as an example, Numbers, perhaps Mail, Playground, future Siri (what I can just recall in a second), Photos. They all have some elements of AI in them. Since I work in Logic and Final Cut, AI adds very useful elements such as artificial intelligence tracks, or beats, etc
The Game 161
macrumors Nehalem
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New Siri never really was
relationship said:Because the last Google employee that headed up AI was such a success? Apple seems to be great at finding Google castoffs, though this seems to be an expensive hire for a much less prominent role.
I find it hard to believe that with all the excess marketers inside Apple, not one person was qualified for this job and they had to go outside to fill it.
I find it hard to believe that with all the excess marketers inside Apple, not one person was qualified for this job and they had to go outside to fill it.
I think they hired Google staff as part of their Google deal to run Google AI on Google Servers in Apple data centers.
Report: Apple Asks Google to Run Siri on Its Servers
Apple has asked Google to investigate setting up servers in its data centers to run a future version of Siri powered by Gemini, The Information reports. Currently, Apple sends its more complex AI queries to Private Cloud Compute, a system that runs on Apple servers using Apple silicon chips...
www.macrumors.com
Billy_Bob
macrumors regular
If Apple's AI becomes capable enough to be worthy of marketing, shouldn't that AI itself be capable of doing the marketing without the help of former Google executives?
Let me add... Google is an intelligence-gathering operation hiding underneath an ad agency cosplaying as a tech company.
Bingo.
How interesting that Apple gets black marks with everyone for delays or cancelled projects, despite their otherwise very coherent and well-integrated plans, while companies like Google and Microsoft get to write off and bury failures without repercussions, despite having business models that largely go under the heading of "lets cover everything, then see what Apple does and go after that."
There's two kinds of people at Google, and similar rat warrens like Fakebook and MS. There's sincere programmers who want to make good software, and there's everyone else. We don't need "everyone else" from those companies, in my opinion. Apple launched their Apple Stores at the direction of Ron Johnson, who was pulled in from The Gap. If they'd tried to bring in a retail operations guy from Microsoft then the Apple Stores would have looked like Radio Shack or CompUSA, and failed.
Google does certain things right.
For instance, their response to threats against code comes down to minutes and seconds, while Apple may take days or weeks. There's reasons for both approaches, but to the security-concerned Google users (kind of laughable using all of those words together, but cognitive dissonance is a real thing) those minutes and seconds matter.
Another example : Google updates are many, and frequent. To customers that really want to proclaim that they're running "up to the minute" software, thats a big deal. Aside from security patches, Apple is a lot slower in OS updates. But generally Apple's updates make a given device faster due to optimization in the codebase (frequent) or even the compilers (rare).* Google's updates, not so much.
But to say Google is shipping working software more reliably than Apple, I don't agree. They've failed at certain major software projects, some spectacularly, before simply walking away as if they never existed. The computing press at large gives them a pass on this, because "obviously" they're just optimizing resources and it's good for all of us.
Before anyone asks, no I can't give any direct examples. I follow their antics out of curiosity and aside from noting these failures I just walk past it.
* On a side note:
I know a lot of people are unhappy with iOS 26 but I think that has to do more with what services they have enabled rather than iOS itself. My iPhone 13 Pro has seemed faster with every major update and even some of the point updates. But then again, consider how I set up my phones: I have every single iCloud service disabled with the exception of iCloud Mail, and I have every bit of Siri turned off with the exception of Siri itself, because of their stupid lockout on CarPlay. (Why I should need Siri enabled to put my Apple Music controls on my car stereo is the subject for another thread).
No Apple Intelligence, No Location Services, Privacy cranked up to the max. Web browsing, email throughput, photo browsing, and Music library use - all are faster or at least appear to be faster. I would say that compromising privacy uses a lot of resources, and my experience seems to confirm this.
jarman92
macrumors 68020
None of that is remotely close to what Apple promised at WWDC 2024, and certainly doesn't justify the claim that "there is AI tech woven deeply throughout Apple products." At absolute best, Apple has awkwardly bolted the bare-minimum "AI" features onto their ancillary software products.
Also, are you actually claiming that "future Siri" is a current Apple AI product? 🤨
So the Googlefication of Apple continues apace.
1: Google pays Apple 20-25 billion per year for Google search to be the default search engine in Safari.
2: Apple turns around and pays back to Google 1.5 billion per year to rent Google’s Gemini AI to be the basis for both Apple Intelligence AND Siri.
3: To help with that transition Apple hired the former head of Google’s Gemini dev team to head up Apple Intelligence.
4: And now Apple has hired the former VP of Google Shopping to be the Apple AI marketing head to market Apple Intelligence powered by Google Gemini which was developed in part by the head of Apple Intelligence who used to run the Google Gemini dev team.
See a trend here ……??
1: Google pays Apple 20-25 billion per year for Google search to be the default search engine in Safari.
2: Apple turns around and pays back to Google 1.5 billion per year to rent Google’s Gemini AI to be the basis for both Apple Intelligence AND Siri.
3: To help with that transition Apple hired the former head of Google’s Gemini dev team to head up Apple Intelligence.
4: And now Apple has hired the former VP of Google Shopping to be the Apple AI marketing head to market Apple Intelligence powered by Google Gemini which was developed in part by the head of Apple Intelligence who used to run the Google Gemini dev team.
See a trend here ……??
uczcret
macrumors 6502
StoneJack
macrumors 68040
who cares if they closely or remotely related to WWDC, they have AI modules in them and they are working well.
maxoakland
macrumors 68000
CATiNTHESTORE
macrumors 6502a
