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Apple has announced that its new Apple Brompton Road store in the heart of Knightsbridge, London, will open on July 28.

apple-store-brompton-road.jpeg
Our newest store on London's iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It's a place where your boldest ideas can bloom, and we're here to help them grow.
Situated just a few doors down from the world-famous Harrods department store and other luxury shopping outlets, Apple Brompton Road was made possible thanks to a deal Apple made in 2019 with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings opposite Harvey Nichols.

To celebrate the store's opening, Apple has a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled over the weekend, and there will be a "fantastical AR realm" for visitors to experience inside the store, along with a special guest DJ set on July 28.

knightsbridge-estate-london.jpg
Original Apple store development proposal in Knightsbridge (Image via Chelsfield)

Apple has also created a freely downloadable flower-themed wallpaper for Apple devices running macOS, iOS, or iPadOS, as well as a specially curated Apple Music playlist.

Apple Brompton Road will join Apple Covent Garden and Apple Regent Street to become the third Apple store in central London and the 39th Apple retail location in the United Kingdom.

Article Link: Apple Brompton Road Store to Open in London's Knightsbridge on July 28
 

sw1tcher

macrumors 68040
Jan 6, 2004
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SmugMaverick

macrumors 6502
Aug 31, 2017
392
701
UK
Nice logo, not sure we needed a store over in west London but whatever I hope it looks good inside.

Dubai mall store is still probably my favourite so far Followed by one of the Tokyo stores Near shinbuyu I think.
 

MajorFubar

macrumors 68000
Oct 27, 2021
1,563
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Lancashire UK
Wouldn't it be great if Apple looked at a map of the UK and realised there's a whole expanse of the country that's still an hour-or-more's drive away from an Apple store, instead of opening yet another one in a part of England that already has seven within the space of, what, ten miles? In North West England somewhere like Preston seems to be an obvious choice. But nah let's open yet another in bloody London.
 

jlc1978

macrumors 601
Aug 14, 2009
4,174
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Nice logo, not sure we needed a store over in west London but whatever I hope it looks good inside.

Dubai mall store is still probably my favourite so far Followed by one of the Tokyo stores Near shinbuyu I think.

Dubai mall is neat but still a mall store. I like the outdoor stores more for their uniqueness and architecture. My favorites are the Covent Garden and Chicago Michigan Avenue stores.
 

SirAnthonyHopkins

macrumors 6502a
Sep 29, 2020
812
1,513
Wouldn't it be great if Apple looked at a map of the UK and realised there's a whole expanse of the country that's still an hour-or-more's drive away from an Apple store, instead of opening yet another one in a part of England that already has seven within the space of, what, ten miles? In North West England somewhere like Preston seems to be an obvious choice. But nah let's open yet another in bloody London.
or like literally one in Ireland, the country where Apple has loads of its European operations.
 

snipr125

macrumors 65816
Oct 17, 2015
1,439
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UK
That's wonderful news, because it is all of about 2 miles from Knightsbridge to Regents Street. First world problems 😂
I know, i know but i would rather avoid going into Regent Street, its just heaving around there. Knightsbridge is a much nicer, more relaxed and a quieter place, and also very easy to park around there on the weekends.
 
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