Apple Brompton Road Store to Open in London's Knightsbridge on July 28

[MacRumors]

Apple has announced that its new Apple Brompton Road store in the heart of Knightsbridge, London, will open on July 28.

Our newest store on London's iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It's a place where your boldest ideas can bloom, and we're here to help them grow.

Situated just a few doors down from the world-famous Harrods department store and other luxury shopping outlets, Apple Brompton Road was made possible thanks to a deal Apple made in 2019 with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings opposite Harvey Nichols.

To celebrate the store's opening, Apple has a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled over the weekend, and there will be a "fantastical AR realm" for visitors to experience inside the store, along with a special guest DJ set on July 28.

Original Apple store development proposal in Knightsbridge (Image via Chelsfield)​

Apple has also created a freely downloadable flower-themed wallpaper for Apple devices running macOS, iOS, or iPadOS, as well as a specially curated Apple Music playlist.

Apple Brompton Road will join Apple Covent Garden and Apple Regent Street to become the third Apple store in central London and the 39th Apple retail location in the United Kingdom.

Article Link: Apple Brompton Road Store to Open in London's Knightsbridge on July 28

 

[Leon Ze Professional]

I dig the Apple logo image in this article!

 

[Kiimora]

Oh great , I would check this out at some point so far we don’t pay Knightsbridge price 😁

 

[cloudness]

I dig the Apple logo image in this article!

Beautiful logo! Looking for a high-res version.

 

[SirAnthonyHopkins]

Only scanned the headline at first and thought there was an Apple/Brompton collab happening.

 

[sw1tcher]

Beautiful logo! Looking for a high-res version.

Apple has image at https://www.apple.com/uk/bromptonroad/wallpaper/wallpaper_bromptonroad_large.png

but it's not in the shape of

There's also this you can use as background for iPhone: https://www.apple.com/uk/bromptonroad/wallpaper/wallpaper_bromptonroad_small.png

and this for Mac background : https://www.apple.com/uk/bromptonroad/wallpaper/wallpaper_bromptonroad_medium.png

 

[orbital~debris]

Love the logo art!

Nice having ‘hidden’ details to find within the illustration (EDIT: even more on the wallpaper version)!
E.g. Find My and Photos app icon petals, Apple Arcade icon flowers, watch band worm, Siri blooms, iCloud butterfly.

 

[19callum93]

Looking forward to checking this store out next time I’m in London.

 

[MDomino]

Only scanned the headline at first and thought there was an Apple/Brompton collab happening.

Me too. And now my disappointment is immeasurable and my day is ruined.

 

[SmugMaverick]

Nice logo, not sure we needed a store over in west London but whatever I hope it looks good inside.

Dubai mall store is still probably my favourite so far Followed by one of the Tokyo stores Near shinbuyu I think.

 

[unregbaron]

I think this site used to be a Burberry store.

 

[MajorFubar]

Wouldn't it be great if Apple looked at a map of the UK and realised there's a whole expanse of the country that's still an hour-or-more's drive away from an Apple store, instead of opening yet another one in a part of England that already has seven within the space of, what, ten miles? In North West England somewhere like Preston seems to be an obvious choice. But nah let's open yet another in bloody London.

 

[seanmills1020]

Apple will be serving free iCrumpets™ at the grand opening. 🇬🇧

 

[boak]

I think this site used to be a Burberry store.

Burberry is opposite. You can see it in the mockup picture. It could be inaccurate though

 

[boak]

A lot of Middle Eastern tourist money to be made there, I think

 

[jlc1978]

Nice logo, not sure we needed a store over in west London but whatever I hope it looks good inside.

Dubai mall store is still probably my favourite so far Followed by one of the Tokyo stores Near shinbuyu I think.

Dubai mall is neat but still a mall store. I like the outdoor stores more for their uniqueness and architecture. My favorites are the Covent Garden and Chicago Michigan Avenue stores.

 

[unregbaron]

Burberry is opposite. You can see it in the mockup picture. It could be inaccurate though

I think they moved over there but did have that place on the corner previously.

 

[WWPD]

Still waiting for an Apple store in Diagon Alley.

 

[boak]

I think they moved over there but did have that place on the corner previously. View attachment 2031345

Looks like they downsized and are now permanently closed 😅

 

[SirAnthonyHopkins]

Wouldn't it be great if Apple looked at a map of the UK and realised there's a whole expanse of the country that's still an hour-or-more's drive away from an Apple store, instead of opening yet another one in a part of England that already has seven within the space of, what, ten miles? In North West England somewhere like Preston seems to be an obvious choice. But nah let's open yet another in bloody London.

or like literally one in Ireland, the country where Apple has loads of its European operations.

 

[snipr125]

This is great, i'm in the Knightsbridge / Kensington area a lot, so having an Apple store there means i do not have to go to the Regents street or Covent garden store.

 

[TheYayAreaLiving 🎗️]

Great news! I hope Apple will be giving out special t-shirts or an Apple goody bag

 

[orbital~debris]

Still waiting for an Apple store in Diagon Alley.

And for that matter, Apple Black Spire Outpost.

They could ship all the really old junked G3s and dented aluminium over to Batuu on a freighter for droid repair purposes.

 

[CausticSoda]

This is great, i'm in the Knightsbridge / Kensington area a lot, so having an Apple store there means i do not have to go to the Regents street or Covent garden store.

That's wonderful news, because it is all of about 2 miles from Knightsbridge to Regents Street. First world problems 😂

 

[snipr125]

That's wonderful news, because it is all of about 2 miles from Knightsbridge to Regents Street. First world problems 😂

I know, i know but i would rather avoid going into Regent Street, its just heaving around there. Knightsbridge is a much nicer, more relaxed and a quieter place, and also very easy to park around there on the weekends.