or like literally one in Ireland, the country that offers incentives to help Apple avoid paying tax
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Apple Brompton Road Store to Open in London's Knightsbridge on July 28
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As a designer myself, I can only imagine how exciting it must be to see your work reach such a big audience! Congrats! 👏
Designed and baked by Jony Ive in California
Not real crumpets, Ive crumpets would be too thin.
Yeah me to. I don't live anywhere near an Apple Store, but usually I get to London twice a year, so I always enjoying visiting the Apple Stores when I am down there.
Incredible. According to Google it would take 1h 7mins to walk from Apple 5th Avenue to Apple West 14th Street, via Apple Grand Central, but now in London you can spend just 57 minutes to walk from Covent Garden, to Regent’s Street, to Brompton Road. What a time and efficiency saving!
Covent Garden has been horrendously understaffed for years too so I sure hope this means they’re going to take pressure off at all for them.
Covent Garden has been horrendously understaffed for years too so I sure hope this means they’re going to take pressure off at all for them.
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Always amazes me that they don't sell store-branded T-ShirtsGreat news! I hope Apple will be giving out special t-shirts or an Apple goody bag
The Regent Street store is always absolutely mobbed with annoying tourists pissing around. So is the Covent Garden store. Presumably this new one will be as well.
Yeah, I can understand its annoying but London has a gigantic population and its where the money is so it makes business sense from Apple's perspective. The only real surprise here is why there wasn't a store in Knightsbridge already.
I know they do in the US.Great news! I hope Apple will be giving out special t-shirts or an Apple goody bag
Well, it’s not forgotten, but the area is sparsely populated. The Apple stores go to areas of high population density, wealth (and tourism). They probably have some cunning formula that works it all out… I enjoyed a visit to Inverness a few years back, but I did not leave thinking it was strange not to have seem an Apple store there.
This is about 15min walk from my flat. I rode past this morning and its not where everyone is thinking. will try and take a pic tomorrow. I saw the hoardings covering a completely different building (block with red circle on map). but the one in the pic, is NOT the one I saw. and that building is still very much in construction. if you type 17-27 Brompton Road in Apple Maps it shows the building I marked. not the one in this picture.
Apple has announced that its new Apple Brompton Road store in the heart of Knightsbridge, London, will open on July 28.
Situated just a few doors down from the world-famous Harrods department store and other luxury shopping outlets, Apple Brompton Road was made possible thanks to a deal Apple made in 2019 with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings opposite Harvey Nichols.
To celebrate the store's opening, Apple has a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled over the weekend, and there will be a "fantastical AR realm" for visitors to experience inside the store, along with a special guest DJ set on July 28.
Original Apple store development proposal in Knightsbridge (Image via Chelsfield)
Apple has also created a freely downloadable flower-themed wallpaper for Apple devices running macOS, iOS, or iPadOS, as well as a specially curated Apple Music playlist.
Apple Brompton Road will join Apple Covent Garden and Apple Regent Street to become the third Apple store in central London and the 39th Apple retail location in the United Kingdom.
Article Link: Apple Brompton Road Store to Open in London's Knightsbridge on July 28
I can see why Apple opened there, a few years ago a penthouse flat in One Hyde Park sold for 175 million pounds. so its a good postcode for Apple to have a store in, it also has ALLOT or tourism all year round.
