I'm glad I never got in.
I was tempted, but then I heard about the poor voice quality on the iPhone (either the phone's fault, or AT&T's), and I luckily stayed with Verizon and my excellent voice quality regular phone.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Building Up Team for Mobile Advertising
- Thread starter MacRumors
- Start date
- Sort by reaction score
I'm glad I never got in.
I was tempted, but then I heard about the poor voice quality on the iPhone (either the phone's fault, or AT&T's), and I luckily stayed with Verizon and my excellent voice quality regular phone.
Yeah, because no other mobile platform has ads. Oh, wait...Makes me happy not to have an Apple Iphone OS device....
Yeah, because no other mobile platform has ads. Oh, wait...
I don't see any ads on my WinMo phone until I get to specific
web pages.
If I don't browse (that is, if I use my phone as a telephone),
I never see ads.
If I had an Iphone, I'd worry that someday I'd have to watch a
30 sec video clip (which takes 90 seconds to download) every time
that I unlocked the device.
I bet Apple will sell licenses to ad agencies to have access to realtime iPhone location data for users that opt-in. Instead of billboards and signs on the side of buildings, people will get a buzz in their pocket when they approach certain locations, and an advertisement will be displayed.
Sort of an AdSense for physical location.
Sort of an AdSense for physical location.
Yeah, because no other mobile platform has ads. Oh, wait...
So that makes it OK? You want ads on your iPhone?
There are many ways to accomplish location base advertising; Apple's method could be totally different than Google's.
What if the device was free? What if the phone call was free if you watched the Ad before the call?
I suspect for paid devices you won't get advertisements unless you opt-in for something. I expect Apple to be clever and others to be ordinary.
I'd be extremely surprised if anyone would want to watch an advert before making a phone call!!
If I make a phone call, I don't want a flashing ad that tells me that, depending on my current location, that there is a "Volvo dealer just 200 yards away, an GO GET ONE".
My location is none of Apple's business, and I don't want Apple or any other company to have this information.
This kind of advertising has too much Big Brother flavor.
My location is none of Apple's business, and I don't want Apple or any other company to have this information.
This kind of advertising has too much Big Brother flavor.
Great. Next time you go to unlock your iPhone, you will have to watch a commercial before you can use it.
Because device or calls won't be free. It will be opt-in "service" sold to consumer as useful information -> You approach "the Volvo" and you're pushed the info or it can be on-demand. The background app allows you make your own profile so you'll be pushed the info you "only care about". There is nothing new about infrastructure or technology. Anyway, I know how stuff like that works and its still annoying as hell. The more advertisers use it the more annoying it gets. Its like interactive spam mail eating away your patience and battery life... On-demand is less intrusive and in reality it can be useful -> you enter a shopping center and you get the floor plan and shop locations using the app. The fact is that from advertiser perspective pushed advertising is the key since in that case consumers can be "introduced to new products and services" which they were not aware of.
I can accept ads in an free app, but as soon as i´ve converted to the paid version i don´t wanna see this buggers again, ever. If this is getting too much and ads are creeping into the iPhone OS itself, i won´t use an Apple Device in 2 years after my contract runs out. I´ll switch to another Smartphone or a basic cell. No biggie.
As long as I am not forced to install the Volvo App and there is an option to disable Push for it, I´m fine.
Who the hell would want such a thing?
As long as I am not forced to install the Volvo App and there is an option to disable Push for it, I´m fine.
Who the hell would want such a thing?
As soon as that planet is found, Google and the rest of the ad pimps will take it over anyways.
Oh, and not forgetting you'll be eating into your data plan too as your iPhone receive the adverts... the user will have to buy more bandwidth.
Cell phone companies - if revenue sharing - would just use this as another revenue stream and not actually give the consumer much of a cost break. They will cry 'if we don't have this, we'll go bankrupt!'
Cell phone companies - if revenue sharing - would just use this as another revenue stream and not actually give the consumer much of a cost break. They will cry 'if we don't have this, we'll go bankrupt!'
Other mobile platforms are capable of the same thing, so I'm not sure why you would restrict your fear to the iPhone.
As a consumer, I realize that without ads, much of the content we take for granted would start to cost a lot more to access. As long as the advertising is done in a tasteful, unobtrusive way, yes, it's OK.
As a developer, I realize that ads can provide a source of revenue for an app I've built and chosen to distribute for free. My most popular iPhone app, [app]a.k.a.[/app], makes a few hundred in ad revenue every month. And I provide an option for users to purchase an ad-free upgrade. Seems like I can keep two camps of consumers happy: those who want cheap (as in, free) apps but are willing to endure ads and those that are willing to pay a bit more to not have to be exposed to ads. The camp of 'wanting free apps with no ads' are out of luck though.
Note the title of the thread - the maker (and controller) of the
Iphone is working on slinging ads.
I have the same fear of Android, for the same reason - the maker
slings ads.
Well, if the product is free to me for the sake of advertising then fair enough. If I'm expected to fork out money to get advertising chucked at me on my phone then Jobs can do one as far as I'm concerned.
Appart from Google (possibly) non of the other mobile phone manufacturers are them selves pushing mobile advertising solutions. Yes, they have researched them but ultimately solutions are provided by some one else. Consumers in general don't like advertising on their mobile devices. Its seen as another form of spam by many.
Location aware advertising is sold for consumers as "useful information". Its not going to subsidize the costs of using the phone itself. The key is cost per contact for advertisers. It needs to be low and in order to achieve this a) advertisers wants to profile the customers and target the message b) push the message in order to achieve greater penetration c) avoid any subsidies in order to achieve low cost per contact. If someone dreams of free calls or free phones you can forget it since cost per contact would be too high or it would require insane amount of advertising to be PUSHED to your phone. Just a rough estimate but I would say you should watch 1000 to 1500 ads a month to make it happen. If it was a premium service with very good consumer profiling and behavioral patterning you could get away with 500 ads.
As a developer, I realize that ads can provide a source of revenue for an app I've built and chosen to distribute for free. My most popular iPhone app, [app]a.k.a.[/app], makes a few hundred in ad revenue every month. And I provide an option for users to purchase an ad-free upgrade. Seems like I can keep two camps of consumers happy: those who want cheap (as in, free) apps but are willing to endure ads and those that are willing to pay a bit more to not have to be exposed to ads. The camp of 'wanting free apps with no ads' are out of luck though.
Ad supported programs are different story. Like TV, print or web they are also providing something for consumers. However, location based mobile advertising should be seen as mobile personal billboard. Its competing with outdoor advertisement. The benefit with mobile advertisement in this case is that consumer buys the media platform, the platform is always with the consumer, consumer pays for upkeep and service provider avoids subsidies that might be required by traditional outdoor advertisement.