Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Buys DataTiger, a UK Digital Marketing Startup
- Thread starter MacRumors
- Start date
- Sort by reaction score
If you’re referring to this quote of Cook’s:
then it doesn’t seem inconsistent with what DataTiger purports to do.
Sounds like an incredible waste of money since apple doesn't care about people like that.
[doublepost=1550206457][/doublepost]
You should check out some management consulting marketing videos, they're fun.
[doublepost=1550206603][/doublepost]
So they're doing what Google does basically?
If you don't mind me asking, do you not see this as fundamentally setting Apple back compared to other more data zealous companies? If you look at it like one would macro economics (but rather tech progression), not micro.
Last edited:
I have a feeling this might be for their services business and/or the App Store to help developers advertise their apps.
Personally, I always thought Eddy Cue screwed up big time with iAds and eventually it was marginalized to an afterthought. But had they stuck with it, it could’ve become a hugely profitable business and iAds could have been used to subsidize their hardware business, offer different pricing tiers for their services, and hurt their main competitor, Google.
Personally, I always thought Eddy Cue screwed up big time with iAds and eventually it was marginalized to an afterthought. But had they stuck with it, it could’ve become a hugely profitable business and iAds could have been used to subsidize their hardware business, offer different pricing tiers for their services, and hurt their main competitor, Google.
It's not as if Apple shuts its eyes at all data they have and puts its fingers in it's ears and goes "la-la-la". While we hate targeted ads, data has far more use cases than just trying to sell us stuff... both more useful use cases, and more nefarious ones.
Fingers crossed that Apple stays on the right side of the line. And if they don't, there's always android.
BTW... I love that logo!
Fingers crossed that Apple stays on the right side of the line. And if they don't, there's always android.
BTW... I love that logo!
I'm not exactly sure of what you're asking, but I'll try.
No, Apple does not have access to the massive data streams that Google or Facebook have. They do, however, like Amazon, have access to data from a user base that is not as resistant to spending money as the users of most other services. The data point I'm using is that I believe the Apple App Store, with many less units in the hands of global customers, is twice as profitable than the Google Play Store. I also believe that Apple's customers are generally more privacy conscious.
If Apple, using DataTiger's data technology, can cater their news, gaming, and entertainment streaming services to their users more individual needs, while at the same protecting their privacy, they won't need to match the machine learning and AI capabilities of Google or Facebook. They will serve a (generally) wealthier, more conservative (with regard to privacy) portion of the economy.
"Using DataTiger is the fastest and easiest way to increase retention & monetisation. With our platform you can individually optimize the marketing flows for your customers in real-time across all channels.
DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud - or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components." - DataTiger
tl;dr targeted advertising
[doublepost=1550184713][/doublepost]
100% guarantee someone is going to attempt to make this seem okay... cuz Apple.
Not just one somebody, several have already. It's like your psychic.
So, Apple will be starting to take advantage of the habits of their users, i.e. targeting them for ad-purposes.
Kinda what shareholders would love to hear: Maximise profits! Use the data you have! etc.
Being Apple I hope they won't start by blatantly aiming the ads based on your iCloud-data (Safari bookmarks, health data, etc.) but keep it inside Apple Music.
Kinda what shareholders would love to hear: Maximise profits! Use the data you have! etc.
Being Apple I hope they won't start by blatantly aiming the ads based on your iCloud-data (Safari bookmarks, health data, etc.) but keep it inside Apple Music.
thats not nice - maybe it would help to rephrase it ... normally i would have to "report" your post because its an act of violence!
"Using DataTiger is the fastest and easiest way to increase retention & monetisation"
I thought Apple already makes money hand over fist; guess it's not enough for them....
I thought Apple already makes money hand over fist; guess it's not enough for them....
Welcome to the new Apple! With payments from Google expected to plateau, Tim Cook will monetize every aspect of the digital life if given the opportunity. Gotta keep Wall Street happy....
I will never buy an ad-based Apple device. I will go Android or buy a “dumb” device first.
I will never buy an ad-based Apple device. I will go Android or buy a “dumb” device first.
I agree, once a CEO has gone on record claiming "privacy is a basic human right" it is very risky to essentially say "we will only monetize your data for good." I am sure whatever Apple does, it will be LESS invasive than Facebook / Google, but when you have built your brand on being NON invasive, this looks like a huge step backwards.
[doublepost=1550238367][/doublepost]
I hope you are right. I use DuckDuckGo as my search engine and they show me sponsored links relevant to my current search but they do not log my searches or follow me as I surf the web. I do not have a problem with their approach as it allows me to use their service free of charge while providing some revenue for them. I don't know what Apple's plans are for their new acquisition but I REALLY hope they are not starting down the path to the dark side.
Yeah that's what I was referring to. Simply thinking on the grander scheme of things; lets say a 10-20 year period, which business plan will be more effective. You answered in the way I was asking for either way, thank you.
The second part is where I disagree partially and why I posed the question. Ideally if they could use alternative methods to market better, they could do the "same" as Google, FB, etc. but I don't think that's likely. When you think of the future as smart contact lenses and smart glasses, completely integrated home appliances, and robots and things of that nature, I can't see Apple's alternative as being as effective as going full on AI and ML. It's just a hunch I have, but they don't seem to be equivalent at all (traditional marketing vs. insane integration and data harvesting).
I definitely agree that Apple has different customers, and their services also present lots of revenue as well, and they're not in danger regardless of the way they market. I'm just theorizing.
Trying to guess what happens in the next few decades is difficult, but as you point out, yes, Google especially has an advantage assuming nothing drastically happens in the political arena. In fact, when 5G comes fully online and it’s possible to offload the harder work of both the CPU and the GPU to the cloud, Apple will be at a very distinct disadvantage. An inexpensive but networked Chromebook will have the capabilities of a workstation. I have several Google Minis because they are significantly better than what Apple offers.
But, the EU is going to protect their citizens when it comes to privacy and their rights. India also seems to be moving in this direction. And China is going to ‘protect’ their citizens from outside influences and they will be selling their services on the African continent to governments that may also rather not have to deal with western influence. So companies like Google and Facebook may start seeing their advertising business model become less lucrative over the next few years.
Again, this is just conjecture, and you’re probably more right than I am. I just see this purchase by Apple as necessary even if they aren’t going to fully exploit all the capabilities of the service.
Very good points. I don't think predicting it is that impossible, just need to look at the momentum that any given path has, for instance public trust of company's relating to data privacy is at an all time low, tech stocks are at very high multiples and overvalued compared to other industries; ever since the .com bubble.
If the right cards are in place to allow it, I could definitely see regulation happening soon. It would partially depend on the next president, but I think all the tech companies know it, which is why they've been trying to get close with washington for the past several years.
I've heard of 5g allowing for shared data transferring, but how is it able to offload processing? The 5g chips in appliances and similar devices will not really have the ability to process anything, where would that be done? Does all of that somehow end up at servers?
Also I didn't know that China might start building relationships with Africa but I suppose that makes sense as well, since a lot of their countries might have similar mindsets.
5G brings with it massive increases in bandwidth and very impressive decreases in latency. High end games will be able to be played in the cloud and response speeds will be as if it was local. By 2025, a thin client, like a Chromebook or a tablet, with 5G connectivity and cloud computing, will be a very powerful virtual workstation in the $500 price range.
Check out Google’s Project Stream and Microsoft’s Project xCloud for gaming initiatives that are going to start coming online in 2019. As China, Japan, and South Korea are in serious competition when it comes to wiring up their respective nations, I’m hoping to start getting a first taste of the benefits of 5G over the next 18 months here in Japan.
Going back to the original discussion, it tilts the argument more in your favor with regard to Apple falling behind, as Apple currently has no comparative cloud offering and rumors are they’ll be at least one year behind in 5G products.
Check out Google’s Project Stream and Microsoft’s Project xCloud for gaming initiatives that are going to start coming online in 2019. As China, Japan, and South Korea are in serious competition when it comes to wiring up their respective nations, I’m hoping to start getting a first taste of the benefits of 5G over the next 18 months here in Japan.
Going back to the original discussion, it tilts the argument more in your favor with regard to Apple falling behind, as Apple currently has no comparative cloud offering and rumors are they’ll be at least one year behind in 5G products.