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Apple Buys Unscripted TV Series 'Carpool Karaoke' to Promote Apple Music

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Apr 12, 2001
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Apple has purchased an unscripted television series based on the highly popular "Carpool Karaoke" segment from "The Late Late Show With James Corden," reports Variety. The upcoming television show will be distributed via Apple Music and is said to be seen as a way to "drive online activity" for the streaming music service.

It is not clear how closely the "Carpool Karaoke" show Apple has purchased will mirror the segment popularized by Corden. On The Late Late Show, Corden drives around and sings hit songs with celebrities and public figures that have included Michelle Obama, Selena Gomez, The Red Hot Chili Peppers, Demi Lovato, Gwen Stefani, and more.


Apple has licensed 16 episodes of the show from CBS TV Studios, which will be executive produced by Corden and Ben Winston.

According to Variety, the Carpool Karaoke show sparked a bidding war between multiple cable and subscription video outlets due to its success on The Late Late Show. Apple's Eddy Cue called the upcoming show the "perfect fit" for the Apple Music service.
"We love music, and 'Carpool Karaoke' celebrates it in a fun and unique way that is a hit with audiences of all ages," said Eddy Cue, Apple's senior vice president of Internet software and services. "It's a perfect fit for Apple Music -- bringing subscribers exclusive access to their favorite artists and celebrities who come along for the ride."
Apple has been making its first steps into original television programming as a way to promote its growing services segment. In addition to Carpool Karaoke, Apple is also working on "Vital Signs," a dark semi-autobiographical drama starring Dr. Dre, which will also be used to promote Apple Music. "Planet of the Apps," another TV show in the works, will serve to promote the App Store with stories about apps and the developers who make them.

In a recent interview, Apple iTunes chief Eddy Cue said Apple is "not trying to create original TV shows" to become a Netflix or Amazon Video competitor, but will "help" producers on projects that are designed to promote its existing products.

Article Link: Apple Buys Unscripted TV Series 'Carpool Karaoke' to Promote Apple Music
 

shk718

macrumors 65816
Jun 26, 2007
1,111
1,086
This is a great addition to Apple music. The segments are funny and highlight artists with true talent. I'm curious who the host will be. How man first ladies can burst out to Beyonce?
 

Rogifan

macrumors Core
Nov 14, 2011
22,024
27,542
What is happening right now? Who am I hitching my wagon to? Where's the god damned MBP refresh.

I'm not sure what this has to do with the MBP. Eddy Cue isn't responsible for getting MBPs out the door.

But I am concerned this will be a flop. The reason it works now is because of James Corden and he's not part of the deal.
 
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chrisxglass

macrumors newbie
May 18, 2015
10
3
Orange County, CA
I'm not sure what this has to do with the MBP. Eddy Cue isn't responsible for getting MBPs out the door.

But I am concerned this will be a flop. The reason it works now is because of James Corden and he's not part of the deal.


"Apple has licensed 16 episodes of the show from CBS TV Studios, which will be executive produced by Corden and Ben Winston."
 
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