Because they announce a new gimmick as part of the Apple Music service? And why does Apple have to be going in a direction to suit anyone? Surely they are a company that makes products and sells services and you can choose to buy or not to buy, is it compulsory to only buy Apple where you live?
Yea because this has taken every single designer, programmer, developer and engineer to sort out. It's crazy how thousands of people have had to stop work to negotiate this.
Is Apple only allowed to do one thing? I don't see how something for Apple Music slows down a refresh that you will be disapointed with anyway....
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You make good points. But we are dealing with a matter of perception about what is going on at Apple and people voicing their opinions on that.
As others have said, it would be of little concern to anyone that Apple is dabbling in something like this if we felt they were still tending well to their core products and the consumers who made the company so successful.
Instead, many customers feel abandoned as products they made the core of their home or business computing systems lose features and the ability to be repaired or customized, gain dongles, and seem to be allowed to languish with aging specs or quality control issues, while remaining extremely expensively priced.
It's natural for many customers to feel they're being overcharged to fund all these crazy larks Eddy Cue and friends are on. We pay significant premiums for storage upgrades that we know don't cost Apple nearly the same to offer. So they make a huge profit off of that...fine. Few would mind if they felt the profits were being invested in R&D to improve the things we care about using. And perhaps they are. And we are just not seeing the fruits of those investments yet.
Instead we see exorbitant amounts being spent on things that don't seem to fit well with Apple's image. We see customer service slipping here and there. Perhaps in time it will all come together. Right now it's as awkward a transition as puberty or a midlife crisis can be, because it's about redefining an identity that worked so well for so many years. People will talk.
And we're going to keep on doing it until we see Apple turn the corner and bring out something that is really special and stop making so many headlines for schmoozing and kissing butt and looking desperate to stay relevant when they never really lost relevance doing the things they were great at.
I hope I wrote that clearly enough. I walked the dog in the summer heat. I think my brain melted trying to get a few of those sentence out.
