Still 75% carbon neutral isn’t bad. Does any other smartwatch manufacturer have that high a rating? 🤔
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Apple Can No Longer Call Apple Watch 'Carbon Neutral' in Germany
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Somewhere I read that they cut down trees to put up big structure "tents" for the Watch launch. No company ever reached a market cap of $4 trillion by giving a crap about the environment. Acting like their business decisions are motivated by environmental concern is just spin for their PR bozos when they on Good Morning America and The Today Show for "news coverage" of Apple's courage, innovation, and responsible leadership in the tech industry.
Yeah, I agree with you. This is pretty reasonable take.
Huge blow for the iWatch. Is the Pixel Watch carbon-neutral?
There is only one carbon free time piece - a stick in the ground pointed in the right direction and at the correct angle to the ground can indicate time, it is called sundial.
Anything else requires the use of ore extraction to make the metal, tools to machine the metal and finish the metal. Even digital watches involve mining for the special minerals.... Plastics come from oil.....
So "carbon neutral" is really a typical misleading phrase to encourage sales, not the reality of the device in question.
Anything else requires the use of ore extraction to make the metal, tools to machine the metal and finish the metal. Even digital watches involve mining for the special minerals.... Plastics come from oil.....
So "carbon neutral" is really a typical misleading phrase to encourage sales, not the reality of the device in question.
There are a couple things going on here. First, I disagree on the concept of carbon credits. I do, however, agree with the reality of carbon credits.
As for not polluting, that is mostly functionally impossible. That doesn't mean they can't/shouldn't do more to improve/capture/reduce it. It just means that there will always be some. That is where the original concept of carbon credits comes into play. Actually try to offset what cannot be avoided.
Carbon credits have always been a money making scam for those selling the credits, and completely dishonest greenwashing by those who buy the credits and advertise that they are carbon neutral. I do not believe that it is possible to manufacture, ship, and sell a carbon neutral tech gadget. That said, companies have been put into the position that they are forced to pretend that they are making an effort. I believe that Apple does make more genuine effort than almost any other tech company at being as green as is humanly possible. The closest thing you’ll ever get to a carbon neutral smart watch would be one that you could buy once and wear the rest of your life, and it still won’t be carbon neutral.
And then factor in the international shipping of materials, components and finished product to the retailer or buyer.
Yes, more green areas and reduction of emissions is a priority. But, yeah, framing this as offsets and carbon credits is spin. It’s „A double Whopper, large fries and a diet coke” territory. Or one of those ridiculous „protect yourself from harmful woo woo radiation from your phone” medallions.
Disclaimer: many years ago I did some in-house work for a company that brokered and traded Carbon credits. Part of that job was working on (and so reading at lot of their documentation). I didn’t come out a believer.
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Yeah, for humanity to become carbon neutral would basically require we go live in caves again and forget we learned how to make fire.
What is an iWatch?
I agree in principle, except - if "we" weren't polluting in the first place, you wouldn't have typed that question in an Internet forum, there wouldn't be an internet, there wouldn't be computers, electronics, automobiles and and and ...
Starting in 2026, the EU EmpCo Directive will disallow such claims anyway when they are based on offsetting greenhouse gas emissions (CO2 certificates) instead of on the actual lifecycle impact of the product in question.
The whole idea of forests binding CO2 is based on the premise that they will persist. However, in the present case, based on the contracts 75% of the plantation could be burned after four years to repurpose the area for a different use, and Apple wasn’t able to present any assurances to the contrary.
Planting trees which sequester carbon dioxide from the air can offset the carbon dioxide that manufacturing and other product cycle related processes release into the air. That way, the net amount of carbon dioxide won't change, hence "neutral".
I don't know why this concept is so hard to understand.
That's the problem. They attack companies that do something, while other companies that don't give a toss avoid scrutiny and bad press like this. Well done!
Although I agree with the court's decision, how do you propose to not pollute in the first place? Are you willing to give up every metal and every form of energy except standing in the sun? Do flint chips left over from making stone tools count as pollution because the Neanderthals left those all over Europe?
For that matter, you also emit CO2. Be careful you don't ban yourself.
Should I refer to it by its proper name? Apple iWatch... Just like the iPhone, iPad, iPod, etc... I really appreciate them using a consistent naming convention on all their mobile devices.
Are they planting the trees near where the carbon is being created though?
Truly, the US government made every US victim of VW’s “Clean Diesel” dieselgate fraud whole on VW’s dime (as it should have).
At the same time German victims were being turfed out of German courts. Some lady did win and VW had to buy back her car but I’m unaware of this having set a pattern. And as for the perpetrators, all the way up to the CEO and chairman? Piëch escaped by resigning and then dying, Winterkorn is escaping due to poor health, Stadler got off easy with a fine, others also got off easy. The enforcement in Germany on this really sucked.
That doesn’t matter as the CO2 doesn’t hang out by where it was created.