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macrumors bot
Original poster
Apr 12, 2001

Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project.

Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled, and the information reportedly came as a surprise.

Work on the Apple Car is winding down and many of the people that were working on the car will move to Apple's artificial intelligence division to work on generative AI under AI chief John Giannandrea.

There are a number of hardware engineers and car designers that were on the Apple Car team, and there will be layoffs. Some of the employees may be able to shift to other divisions within the company.

Earlier this year, there were rumors that the Apple Car project had been scaled back, with Apple abandoning plans for a full driverless car with autonomous capabilities. Apple shifted focus to an electric vehicle with fewer self-driving features, and the vehicle would have been on par with Tesla's technology. Apple was aiming to release the car sometime around 2026, but now those plans have been shelved completely.

News of the Apple Car first surfaced in 2014, and since then, the project has been rife with problems. The focus of the work has changed and evolved multiple times, and Apple has had several leadership changes due to internal strife. Apple Watch chief Kevin Lynch took over the project in 2021, and he worked to scale down the project while still putting out a viable car.

According to Bloomberg, senior Apple executives made the decision to wind down the Apple Car project in recent weeks.

Article Link: Apple Cancels Electric Car Project
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Mac Fly (film)

macrumors 68020
Feb 12, 2006
I believe precisely none of this. Apple has decided to pretend to cancel the product to buy themselves more time. There is no way in hell they cancel this. No way, José.

Millions they invested? Their investment in Chinese ride-sharing company Didi Chuxing was $1B by itself. Apple have invested many billions of dollars into this and will continue to do so as they refine their self-driving software and street mapping systems.
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macrumors member
May 30, 2021
The iPhone of EVs already exists: Tesla, and Tim Cook realized that. Whenever people say they want an EV, they actually mean a Tesla. This is why Ford, GM, Mercedes have all failed miserably in comparison. The only competition is with Chinese EV companies and that's only for their domestic market.
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