Apple making a self driving car would be an absolute disaster. An incredibly expensive disaster that would take years to recover from if it were even possible. What a truly horrendous idea. Apple is great at consumer electronics. It's what they've always done. They have literally zero experience in the automotive industry, which is an entirely different beast. Worst of all, several other companies are already working on it, and since Google has SO much more data about users driving habits, they will have an enormous advantage over Apple. It seems to me like a bunch of clueless MBA executive drones at Apple have no idea what they should do next, so they read about self driving cars on some website and decided it sounded like a great idea. This is precisely the reason you should never let bean counters run a company that requires creativity and original thought. There are real areas that Apple could invest and make a difference in, and make iPhone-level profits in the process. Fields like artificial intelligence, quantum computing enabled cloud services, etc. are the future of technology and it's a shame to see Apple completely miss the boat. Self driving cars are a fantastic idea, but NOT for Apple. Companies like Google and Tesla have a natural advantage in this field that will be impossible for Apple to catch up with.