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As a sign-up bonus, customers who open an Apple Card account between December 13 and January 31 via the apple.co/wsj promotional page and subscribe to The Wall Street Journal Digital for one year via subscribe.wsj.com/applecard will receive $55 Daily Cash to offset the full cost of the subscription and sales tax, according to Apple.

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Customers must subscribe to The Wall Street Journal Digital within 60 days of the Apple Card account being opened in order to qualify for the $55 Daily Cash, which will be reflected on their Apple Cash balance after the transaction has posted to the account. The subscription plan automatically renews for $38.99 per month after the first year's promotional price until cancelled, so make sure to set a reminder to cancel if necessary.

Launched in 2019, the Apple Card remains available in the U.S. only. Apple's credit card can be managed completely through the Wallet app on the iPhone, with a physical version available for use at stores that do not accept contactless payments. The card has no fees beyond interest and offers up to 3% cashback in the form of Daily Cash.

Article Link: Apple Card Offering Free One-Year WSJ Subscription as Sign-Up Bonus
You get most of the WSJ via Apple News +...
 
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I love my Apple Card and the Apple Wallet in general. Sure, there are better cards, but I find the Apple Card UI elegant and useful.
 
Because you are already a customer and are already using the card. They got what they want from you. Credit cards are all about the churn: Every month, some people close their accounts, and some people open new accounts. The latter needs to be bigger than the former. It's far easier and cheaper to lure people to sign up for new cards than it is to try and keep people from canceling existing cards.

That being said, Apple's incentives are weak in general. The free subscription amounts to a $55 signup bonus. Meanwhile, you can easily get $150 from the Chase Freedom card, which they'll give to almost anyone regardless of credit. Better credit opens up far bigger signup bonuses from other cards, $500 or more. My US Bank Cash+ card offers 5% back (or more, depending on certain factors) on Apple purchases, 2% more than Apple's own card.

Everyone needs to decide what CC is right for them and for what reasons, but it's hard to make an argument in support of the Apple Card based on financials alone. Maybe the simple iPhone-based account management is worth it for those who don't already have a personal accounting system in place like Quicken, etc.
Isn’t the WSJ like $40 a month?
 
You get most of the WSJ via Apple News +...

As I understand what’s available in Apple News+ is a specially curated collection of general interest news from The Wall Street Journal.

WSJ subscribers have full access to the publication which includes their core product: business reporting and analysis. The Journal is not undercutting their subscriber base by giving it away free in Apple News+.
 
The Goldman Sachs Apple Card is a strange animal. I would like to use it more often, but my credit limit is set to $2,900 and they won't raise it after having a consistent FICO 8 & 9 credit score of 785-795 over months, with a low debt-to-income ratio and credit utilization < 5%. My AMEX, DISC & VISA have a limit of $30K/each and I never carry a balance.
 
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