Ouch!!! That hurts.
lol, not really.
It is the truth though, all these benefits and Apple's push comes from from the fact that credit card companies can charge merchants roughly 1.5-2% in the US versus the 0.2-0.3% rate the EU has set. Also business uncertainty surrounding Brexit isn't helping, i.e. does a new bank need to comply with EU regulations then a few months later change over to a whole different set?
I'd rather buy it with a card that extends the warranty by a year....worked out well for me in the past with iPhone 6 repair (Discover).
You better switch cards for next time, because Discover no longer has that benefit.
I think that benefit is dead industry wide, especially on cards that don't charge an annual fee.