Apple is pushing for quite a number of consumer-friendly features such as zero fees and an improved UI which would actually make it easier for users to avoid debt, all of which serve to reduce the profitability of such an endeavour
The 0 fees is pretty funny and shows how they are spinning the marketing.
- If you miss a payment, we won’t charge you a late fee or apply a new high-interest penalty rate. However, you will continue to accrue interest on your balance at your regular interest rate.