True, but like you stated, it's not as built-in. In other words, these other services, while they do offer help, they aren't interested in it being easily available.There are 100 other services that will guide you out of cc debt, same as Apple, it's just not as handy and it's not built-in.
Like I said, banks thrive on having you owe them money. These cards aren't made for you to use them as Charge Cards.