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Never have I seen Apple so insecure about a product they’ve released. Between the strict control over reviews, the quiet non-launch, I’m thinking this will be a bigger flop than the original HomePod.

Where have you been? They have done the exact same thing with each and every Apple product!
 
It makes sense and is not surprising that Apple orchestrating multiple product review meetings to ensure successful product launch and sales. I wish the best for them! Keep calm, be successful on the review meetings, product launch and sales for Apple!
 
I'm wondering how anyone here would expect a thorough and honest in depth review from people who are not familiar with AR/VR, how that has been traditionally used, the problems it can solve, what Apple has in mind for how it will be used by its customers, and the many possibilities beyond?

Personally I would only rely on reviewers who have years of experience using AR/VR in multiple use case situations/scenarios and who have the depth of knowledge, curiosity/drive, and maturity to render an accurate AVP assessment.

People not fussy about the above will quickly latch onto anything concluded by reviewers not familiar with the tech saying anything negative.

Reviewing AVP will be far different than reviewing the latest MacBook Pro, Dell 30" display, HomePod, or Samsung phone.

And people here still wonder why Apple needs to get reviewers up to speed on what AVP and AR/VR is about. And shoot from the hip believing Apple is up to something shady and nefarious.

Astonishing. But not surprised.
 
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Apple has a detailed plan for Apple Vision Pro reviews, according to Bloomberg's Mark Gurman. YouTubers and members of the media selected for reviews will meet with Apple on January 16 for a hands-on experience, with a follow-up meeting to take place on January 23 to go over the device's features a second time.

Apple-Vision-Pro-with-battery-Feature-Blue-Magenta.jpg

Reviews are set to be published at the end of January, which is just ahead of when Apple plans to launch the Vision Pro.

It is no surprise that Apple plans to have a firm hold on the review process and the experience that reviewers undergo, as it has kept headsets provided to developers similarly locked down.

Apple plans to begin accepting pre-orders for the Vision Pro on Friday, January 19, ahead of when reviews are published. The Vision Pro will then launch on Friday, February 2, with Apple planning to provide in-store demonstrations starting on that day.

Article Link: Apple 'Carefully Orchestrating' Vision Pro Reviews With Multiple Meetings
Aka paid shills to write fake reviews
 
Never have I seen Apple so insecure about a product they’ve released. Between the strict control over reviews, the quiet non-launch, I’m thinking this will be a bigger flop than the original HomePod.
I was hopeful.... but as more details come forward.... I think this will be more the flop of the Pippin than the HomePod.... topping even the Newton and HiFi.
 
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What they don't want is idiot reviews like "I couldn't watch my Mac videos on it" because the reviewer did not understand how to transfer files from Mac to Vision Pro (or whatever).

This sort of thing is necessary when you introduce a completely new UI. We all know, by now, how to poke around a Mac, or iPhone, or Apple Watch, to get something to work. But we mostly have no idea even what the basic methodology and gestures are for Vision Pro. Apple wants to ensure that if people are complaining that something is not possible, at least the complaint is *accurate*.
The Mac that connects wirelessly to the Vision Pro that works as a display for it?

At least the fake reviewers, err, reviewers read what the headset does.

I mean, they could do what MOST (even Apple) companies do - give reviewers 30 days with it under NDA in advance to write a review - NOT controlled sessions that are a whopping 2 for a few hours if that.
 
So, as usual, you can't get any objective "reviews" from the initial "friends of Apple" batch of "reviewers." In other words, the first ones will only be an extension of Apple Marketing. Real reviews will be posted after these are "in the wild" when people doing the reviewing do not have to bend their real opinions to please Apple (so that Apple will invite them early again for future launches of products... so that "reviewers" can get that huge burst of eyeballs that pays them money in the YouTube ad model).

I lean pretty positive on this product based on what I know about it but these "reviews" won't do anything for me. I'd rather hear objectivity than ad-money-fueled subjectivity. Share the good and bad so that consumers can make their best decisions.
Sounds accurate. I understand Apple wants to avoid initial reviews like "I couldn't figure out this brand new interface" or "I did something wrong because I ignored the tutorial and it caused me to get nauseous" and I do not blame them. I want the more sophisticated Gruber and Brownlee reviews, based on well informed hands on use of a production product (including some guidance).

But I also care about hot takes and unguided experiences, and those reviews are obviously coming after launch. I'll wait for them to purchase.
 
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I kinda trust the Verge and Marcus to give a more balanced review... but they are big enough not to worry about getting blacklisted.
Imagine that, no Verge or MKBHD review... that would be a real red-flag for me.

(iJustine... not so much. lol).
 
What this article is telling me is to ignore the initial reviews and read the reviews that come out around Thanksgiving or Christmas time. Sounds like a plan.
 
I suspect one reason Apple does this kind of thing to keep the early reviews from being diluted and corrupted by the vomit from the kind of people that are prone to vomiting all over Apple. This vomit comes from a place of jealousy and/or ignorance, and from people so self-unaware that they think that their nonsensical ideas have merit.
 
I suspect Apple know they’ve got their most expensive mistake on their hands here.

Even if it truly is incredible, it’s a near-impossible sell.

No one will understand it until they try it - unlike the iPhone, which the tech savvy masses got the second they saw the bounce scroll or pinch-to-zoom.

Even then, it’s got to survive its suicidal price point.

Then, when you get it home and you realise you can’t share any experiences with it until your friends and family invest an identically insane amount of cash, buyer’s remorse may kick in for many.

I think bad press and bad public opinion surrounding its price will ultimately sink this. It might have a significant enough stink attached to it that not even a sub-$1000 version in a few years will be keenly adopted.
 
In other words, don't trust any reviews until the reviewers who buy it review it. And by then, the Vision Pro will be backordered 3-4 months, and a new version will come out a few months later in November anyway.
 
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All the reviews will be after the launch is pre-sold out and before the product is available, and then, it will be some time before real reviews are available. Not to mention, in store demos will be quite hard to get.

All this before we even mention that it is $3,500!!
 
All the reviews will be after the launch is pre-sold out and before the product is available, and then, it will be some time before real reviews are available. Not to mention, in store demos will be quite hard to get.

All this before we even mention that it is $3,500!!
Apple already published the pricing, it was in the press release. Pricing will also be on their site when the pre-orders open on Jan 19th.
 
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Did they do it with the macbook, macpro, apple watch, etc.
Yes. Apple has certain reviewers who are allowed access to products before release who then are allowed to post a review X days before it goes on sale (including day of). That's pretty much standard operating procedure for Apple and basically every other major (and many small) company releasing products. Apple might be doing more consultations with reviewers for the AVP because they want to make sure the reviewers know what they're talking about, but it's more of the same process as with all product release.
 
Personally I would only rely on reviewers who have years of experience using AR/VR in multiple use case situations/scenarios and who have the depth of knowledge, curiosity/drive, and maturity to render an accurate AVP assessment.

I understand what you are saying... mostly agree, BUT (you knew that was coming). IF the AVP is a departure from standard AR/VR then might someone who is used to thinking one set way, be fluid enough to think another way? I am coming to this new. I want to know if it's easy to use without years of background. I want to know if it's going to address what I currently do and enhance it. And if there were tools already out there that met this need... where have they been hiding?
 
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Never have I seen Apple so insecure about a product they’ve released. Between the strict control over reviews, the quiet non-launch, I’m thinking this will be a bigger flop than the original HomePod.
They ran an ad during the CFP National Championship Game last night. How much louder would it need to be to placate you?
 
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