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Out of curiosity, how did you handle your company's launch of an entirely new category of devices?

It's easy to thrown stones at people attempting something I've never had the insight/intellect/resources/courage to do ourselves. Personally, I'd rather spend my energy cheering on the Crazy Ones and rooting for their success, than tearing them down for trying their best to get it right.
And I did. Trust me, I did. My wallet was emptied frequently when I was cheering on the Crazy Ones… Showing off my new Apple and Mac stuff. I was wall to wall Apple. God, if Apple made bed sheets I'd probably have been sleeping in them.

But that was a long, long time ago.

The Apple, Inc of today ain't that. At all.
 
Can't wait for the i******* video of how the Vision Pro saved her life.
I can't think of an Apple product said blonde female member of Apple's marketing department didn't consider earth shatteringly revolutionary. If Apple ever goes back to real keynotes over the pre-recorded, canned BS they should consider using this particular employee to fill the role Steve Jobs once held in those events... Her reality is about as distorted as his was.
 
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I believe the key to the clarity you seek is in the product category they've created for it: "Spatial Computing." This is not created to be "just another VR headset." Apple seems to have an interest in elevating the work we already do on our computers.
But this doesn't require a computer, it's a standalone device?
 
This is the opposite of journalism.

What is? Apple's providing information to a select group of people to report on, with multiple meetings because it's a brand new product category..... OR.... a rather sensational click bait title from MacRumors designed to make people indignant (success)? Neither feels like 'journalism' to me, but true journalism (without bias) if it ever existed is clearly extinct in this day and age. Not meaning to pick on MR, and I grant they echoed the words of Mark Gurman, but it is a rather sensationalized title. And got us to click.

But, I have long known companies controlling the narrative (to the extent they can) was going on for all product launches. Educating the 'press' bothers me less with something which clearly still confuses people on exactly what it is.

It is even less bothersome when one takes into account Apple's no questions return policy. Let's say they do trick me into buying it because I am swayed by what I know are essentially cheerleaders, the truth becomes clear on day 1 of my own experience with it. If I feel cheated, I return it. No questions asked or offered.
 
Don't blame Apple, companies have been sugar coating their products for decades, probably hundreds of years even before electronic media. Blame consumers for not critically thinking. But hey, that's what a return policy is for.
 
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Of course, one can't blame Apple for pulling out every possible marketing stop. This particular part of it all though does nothing for me... but may influence millions who don't know any better.
Companies create a marketing strategy to portray their new products in the most positive light. What a bizarre thing to be upset about! Your complaint definitely falls into the realm of a First World Problem; this one may even be a Zeroth World Problem. :eek: Perhaps you would benefit from a list of useful things to complain about...

Why do you think people are too dumb to have figured out this marketing tactic? With the exception of certain Bud Light commercials, advertisements are designed to portray a product and its brand in the most positive light. The only trick is figuring out that these YouTube reviews are advertisements; that's not hard.
 
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Out of curiosity, how did you handle your company's launch of an entirely new category of devices?

It's easy to thrown stones at people attempting something I've never had the insight/intellect/resources/courage to do ourselves. Personally, I'd rather spend my energy cheering on the Crazy Ones and rooting for their success, than tearing them down for trying their best to get it right.
Personally I'd rather them focus on products that people actually want.
 
Personally I'd rather them focus on products that people actually want.
You still miss the point. It is highly likely that few (if anyone) in this thread has ever attempted to create a computer/cell phone/spatial computing device to sell at scale. Therefore, whether it's iterative iPhone designs or potentially ground breaking new categories of devices, who are we to throw stones at those trying something we lack the knowledge, resources and courage to attempt ourselves?
 
Why do you need to “orchestrate” if you have an amazing product? I will wait for the reviews on reddit.
Because it's a new product category for Apple and the rest of the industry if you take into account all of these features in a single device. Most developers don't understand Apple's vision enough to ask the right questions, much less Youtube influencers and the general consumer. Apple cannot rely on their usual presentations and narratives here because it requires every curious customer to wear the device for a prolonged time in order to experience it. If reviewers aren't doing that, they will only ask irrelevant or softball questions. So while Apple is doing themselves a favor by orchestrating these initial reviews, you could also argue that Apple is doing us all a favor.
 
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The follow up meetings make sense because it's a brand new OS with brand new interactions and features. Some criticisms may not be valid if they were due to the reviewer not understanding how to use something.
 
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Personally I'd rather them focus on products that people actually want.

You're the arbiter of Apple "products that people actually want", armed with special inside knowledge and in depth market research?

Your comment reminds me of when Jobs introduced iPod, and describing it as letting people having "A thousand songs in your pocket!"

And in response, many people here retorted with "Who asked for a thousand songs in your pocket?" Flop.
 
Pretty sure most of the reviews are all going to say the same thing - amazing technology that has the typical apple polish and has limitless possibilities, but the battery life sucks and the price is too high for the average consumer.
 
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The HomePod is/was a good product lol! I will never understand the hate it got.
The hate it got was because Apple made it essentially useless for SPOKEN WORD audio.

It does an adequate job of playing music, where you don't care about the music randomly starting and stopping. But it is more or less useless if what you want to play is spoken word content, where you want to pause the content, start again an hour later, pause, start again a day later, and so on.
 
The hate it got was because Apple made it essentially useless for SPOKEN WORD audio.

It does an adequate job of playing music, where you don't care about the music randomly starting and stopping. But it is more or less useless if what you want to play is spoken word content, where you want to pause the content, start again an hour later, pause, start again a day later, and so on.

Sincere question... what do you mean by SPOKEN WORD audio. I listen to audiobooks on mine with no issue of stopped and starting. What device does this better? I really have heard no one ever go down this path before so I kind of doubt its responsible for the hate, but I am still curious about what you mean.
 
You're the arbiter of Apple "products that people actually want", armed with special inside knowledge and in depth market research?

Your comment reminds me of when Jobs introduced iPod, and describing it as letting people having "A thousand songs in your pocket!"

And in response, many people here retorted with "Who asked for a thousand songs in your pocket?" Flop.
Literally nobody anywhere had that reaction to the iPod. It took all of 3 brain cells to understand the advantage of Walkman + Case full of CDs vs. cell phone sized pocketable device. Hence why it was immensely successful.

I love when people here pretend like Vision Pro is anything even remotely like the launches of iPod, or iPhone, or even iPad.

iPad is actually closest, since iPad is a visionless, directionless product that only sells as well as it does because it is relatively cheap for what it is. For $300 you can have that. For $500 you can have it even better.

Vision Pro is similarly a visionless, directionless, purposeless product that runs the same baby apps that iPad does...but here you don't just hold a device in your hand, you have to wear a giant, heavy, world-isolating headset that is tethered to the wall...all for the low price of $3,500.

Nothing about Vision Pro is comparable to Apple's other product launches. First Apple product EVER where the hardware itself is objectionable, and is actually in the way of the software experience. Most Apple hardware is a joy to use. The Vision Pro is hardware that literally no one anywhere wants to use...you have to use it in spite of that, if you want the software experience. And aside from watching 3D movies, by yourself (lmao), nothing about the software experience of baby iPad apps is going to drive people to ignore that awful hardware.
 
Most developers don't understand Apple's vision enough to ask the right questions,
Pray tell, what is Apple's vision for Vision Pro? Because as far as I can tell there isn't one. It's an iPad, for your face, that costs $3,500. Apple has not told us a single reason for its existence, other than that spatial computing is supposedly good, and the ridiculous hardware you have to wear, the limitations it imposes, and the price, are all worth it.

Vision Pro is basically a tech demo, that no one other than Tim Cook thought Apple should actually ship.
 
Literally nobody anywhere had that reaction to the iPod. It took all of 3 brain cells to understand the advantage of Walkman + Case full of CDs vs. cell phone sized pocketable device. Hence why it was immensely successful.

I love when people here pretend like Vision Pro is anything even remotely like the launches of iPod, or iPhone, or even iPad.

iPad is actually closest, since iPad is a visionless, directionless product that only sells as well as it does because it is relatively cheap for what it is. For $300 you can have that. For $500 you can have it even better.

Vision Pro is similarly a visionless, directionless, purposeless product that runs the same baby apps that iPad does...but here you don't just hold a device in your hand, you have to wear a giant, heavy, world-isolating headset that is tethered to the wall...all for the low price of $3,500.

Nothing about Vision Pro is comparable to Apple's other product launches. First Apple product EVER where the hardware itself is objectionable, and is actually in the way of the software experience. Most Apple hardware is a joy to use. The Vision Pro is hardware that literally no one anywhere wants to use...you have to use it in spite of that, if you want the software experience. And aside from watching 3D movies, by yourself (lmao), nothing about the software experience of baby iPad apps is going to drive people to ignore that awful hardware.

Who are those people here saying that? Be specific.



"Vision Pro is similarly a visionless, directionless, purposeless product that runs the same baby apps that iPad does...but here you don't just hold a device in your hand, you have to wear a giant, heavy, world-isolating headset that is tethered to the wall...all for the low price of $3,500."

It will be fun coming back to this post in a year.
 
Who are those people here saying that? Be specific.



"Vision Pro is similarly a visionless, directionless, purposeless product that runs the same baby apps that iPad does...but here you don't just hold a device in your hand, you have to wear a giant, heavy, world-isolating headset that is tethered to the wall...all for the low price of $3,500."

It will be fun coming back to this post in a year.
Yes, it will. It's sad that you are unable to recognize the difference between this and other products.
 
Pray tell, what is Apple's vision for Vision Pro? Because as far as I can tell there isn't one. It's an iPad, for your face, that costs $3,500. Apple has not told us a single reason for its existence, other than that spatial computing is supposedly good, and the ridiculous hardware you have to wear, the limitations it imposes, and the price, are all worth it.

Vision Pro is basically a tech demo, that no one other than Tim Cook thought Apple should actually ship.
You probably shouldn't even try it then but thousands of Apple engineers have been developing the hardware for the past 5-7 years so it's not like they're just throwing stuff against the wall. The software always follows the hardware and they've barely revealed their own software yet so most analysis and predictions of Vision Pro are premature.
 
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