Those are totally different examples. Cars are NOT computers and require many different high-end technologies to create one but Apple has none.
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Apple Car's Decade of Development and 'Failure' Detailed in New Report
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How Apple Sank About $1 Billion a Year Into a Car It Never Built — Bloomberg Businessweek
Tim Cook shut down plans to acquire Tesla before cycling through a junkyard’s worth of self-driving designs over the past decade. The inside story is a case study in indecision.
1. I’m pretty sure Apple has the technology to build a car. What they obviously don’t have at this point is the technology to build a really autonomous car - just like any other manufacturer.
2. -
3. I love how everyone clearly knows that this wouldn’t be possible from the beginning. But they know *now*, not *at the beginning*. Of course few experts bet from the beginning that this would be very difficult. But they’re probably the least pretentious, and don’t try to build the narrative of a “total company failure due to a R&D project that was 100% going to be useless”.
A less egregious act? He messed up with Apple’s most important product. Shipping a car that doesn’t meet customer expectations would have been a egregious act. Cancelling it is not.
While there may be more articles come out of nowhere, I hope we don't hear related project anymore.
You need a vision for a product, and then to execute on it. There was a clearly defined goal for the Mac, iPhone, iPad, and the Apple Watch. Sounds like there wasn’t a real plan for what they wanted to do in the automotive space.
Hope Cook, Et al. learned their lesson.
Hope Cook, Et al. learned their lesson.
1. You are very overestimating Apple's technology. I believe you know nothing about the car and Apple has literally no technology to create a car. This is why Tesla suffered heavily from the beginning and they are only 20 years old. I'm not gonna go over all technologies to make a car but you better check how it works. Apple cant make a car from the beginning and the only solution is to acquire a car company.
3. It's already predicted due to 1,2 issues. Nothing new.
You mean, a car rolling over a headset?
Just read the article and it doesn’t reflect well on Cook at all being incredibly indecisive and leading the project on lots of different tangents rather than having a clear goal.
A few quotes:
“There are a lot of roads you can take when you have a lot of really smart people and a very big budget,” says Reilly Brennan, a partner at the transportation technology venture fund Trucks VC. “But Apple never had the ability to make a bunch of specific decisions to lead them one way or the other.”
“For Field, Mansfield and others on the team, Cook’s indecision was frustrating. “If Bob or Doug ever had a reasonable set of objectives, they could have shipped a car,” says someone who was deeply involved in the project. “They’d ask to take the next step, and Tim would frequently say, ‘Get me more data, and let me think about it.’” In that setting, it was hard to retain talent: engineers Apple hired for the project would grow convinced things weren’t going anywhere and find jobs elsewhere”
A few quotes:
“There are a lot of roads you can take when you have a lot of really smart people and a very big budget,” says Reilly Brennan, a partner at the transportation technology venture fund Trucks VC. “But Apple never had the ability to make a bunch of specific decisions to lead them one way or the other.”
“For Field, Mansfield and others on the team, Cook’s indecision was frustrating. “If Bob or Doug ever had a reasonable set of objectives, they could have shipped a car,” says someone who was deeply involved in the project. “They’d ask to take the next step, and Tim would frequently say, ‘Get me more data, and let me think about it.’” In that setting, it was hard to retain talent: engineers Apple hired for the project would grow convinced things weren’t going anywhere and find jobs elsewhere”
He’s referring to this:
For Field, Mansfield and others on the team, Cook’s indecision was frustrating. “If Bob or Doug ever had a reasonable set of objectives, they could have shipped a car,” says someone who was deeply involved in the project. “They’d ask to take the next step, and Tim would frequently say, ‘Get me more data, and let me think about it.’” In that setting, it was hard to retain talent: engineers Apple hired for the project would grow convinced things weren’t going anywhere and find jobs elsewhere
Apple went from considering buying Tesla, to designing a Level 5 microbus, to developing software only, and back to designing a Level 2 car. If that's not indecision, I don't what you would call it.
The car project changed leadership more than a half dozen times. That reflects on Tim Cook.
- Steve Zadesky
- Dan Riccio
- Bob Mansfield
- Doug Field
- Jeff Williams
- Kevin Lynch
- John Giannandrea
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With the Apple Watch bugs I've had lately, I wouldn't have trusted them to run a bumper car attraction at a county fair.
Imagine Musk on Apple's board, with access to Apple's cash....
People said the same thing about Tesla, from the beginning. And they turned out to be right.
Building electric car is not that hard as many Chinese companies already sell them. The hard part is how to build one that you can sell at a high margin.
Building cars was never a good fit for Apple. Contributing technology TO the auto industry — yes! But not building the final product.
As for Vision Pro — the best is yet to come.
Neither the car project nor Vision Pro were a failure. Not by a long shot. The research and development done for both will live on in many ways.
Lotta people talking about the "failed" Apple Car. What Apple Car? I never heard Apple announce they were making a car. No doubt they did research and development to see what an Apple car would look like and whether they could produce one and whether it was worth it for them to produce a car. And then maybe decided not to? Isn't that how businesses operate? Where is the failure?
So he’s quoting what an anonymous 3rd person thinks about Mansfield thinking, and that leads to “it’s a case study of indecision”.
I just think it’s arrogant to extract such solid conclusions when you know almost nothing.
This article proves what I have been saying about Tim Cook since 2021
He doesn't have the tech acumen and organizational prowess to make Project Titan work. This is a classic case of the rot starting at the top.
He doesn't have the tech acumen and organizational prowess to make Project Titan work. This is a classic case of the rot starting at the top.
I'm going to say the CCP would not allow a sale of DJI as it is a Chinese government backed company and it has been blacklisted by the U.S. for its ties to the People's Liberation Army?
1. That’s a list of mixed reported rumours, and we won’t know what is true and what is false. What seems more or less clear is that Apple was aiming for a fully autonomous car, and when that started to seem not possible, the project was downgraded.
2. Then, was the iPhone a story of indecision, or what? It started as an iPod with a dial in the clickwheel!