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Because Tim Cook thought Apple could do one better by blowing 10 billion dollars starting from the ground up? 😂
Would you like to negotiate with Musk and his oddball behaviors? Doubtful. As for spending the money...you cannot know what you can do or not do until you try.
 
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This is the biggest blunder of Apple in decades, even if they can afford it. So many mistakes along the way, including the historical miss on buying Tesla out.

The fact that Xiaomi could design and develop a beautiful and interesting car...

I think ultimately Apple just doesn't have the right culture for automotive.
 
Musk made smart move, purchased Tesla.
and one of the reasons Apple might have failed is because they probably focused on FSD, they thought they could release car with FSD, instead of taking Tesla's approach of incremental software updates to make FSD work, just a thought.
 
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1. Apple has no technology to build a car. I mean literally, the car technology is not simple but extremely complicated and requires different types of technology that Apple does not have.

2. Nobody wished to outsourcing for Apple. They all know how thinks work and they seriously hate how Apple treated them.

3. It's just a stupid move from the beginning and a lot of experts already expected their failure 10 years ago. Nothing new.
Ever product Apple makes is manufactured by Contract Manufacturers.
What makes you think Contract Manufacturers hate Apple ?
 
Building electric car is not that hard as many Chinese companies already sell them. The hard part is how to build one that you can sell at a high margin.
And their quality sucks. You probably didnt check it after all. This is why most of them only sells within China, not else.
 
I am still heart broken over this.
I wanted a thin, non-replaceable battery vehicle with car play.

Clearly they see that self driving isn’t happening in our lifetime as much as some Tesla Stans believe so. Though they’ve finally come around and seeing that robo taxis will never happen.

But I digress…

Seriously guys it’s a loss for us not to have an apple car.

Think about the day if the first Apple car accident happened.

We won’t get that comment “you’re driving it wrong”.

So sad 😞
 
Ever product Apple makes is manufactured by Contract Manufacturers.
What makes you think Contract Manufacturers hate Apple ?
The fact that Apple failed to contract with all companies is a great proof. They did not work with Apple after all.
 
After the success of the iPod and the iPhone, Apple thought they were godlike and couldn't fail. Now, after 10 years, they are slowly realizing that they can no longer succeed without Jobs.

They even need the EU to implement a worldwide standard USB-C connection.
USB C was game changer, TBH, it changed my world, similar to how iPhone revolutionized mobile phone market.
I can transfer data really fast, i transfer TBs data multiple times a day.
Don't understand how Apple missed that people transfer lot of data using lightning multiple times a day.
 
I am still heart broken over this.
I wanted a thin, non-replaceable battery vehicle with car play.

Clearly they see that self driving isn’t happening in our lifetime as much as some Tesla Stans believe so. Though they’ve finally come around and seeing that robo taxis will never happen.

But I digress…

Seriously guys it’s a loss for us not to have an apple car.

Think about the day if the first Apple car accident happened.

We won’t get that comment “you’re driving it wrong”.

So sad 😞
every apple product except AirPods have replaceable battery.
 
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An Apple car... imagine going to get a cracked windshield replaced but the shop doing the work has to both use a genuine Apple windshield and they have to run the system configuration tool to pair it to the Apple car otherwise the infotainment screen will constantly nag you about not having a genuine part

"Unable to verify if this Apple Car has a genuine Apple windshield"

🤣
 
It just never made sense to me getting into such a complex and small margin business. What makes more sense is expanding Apple Car Play and patterning with some existing car manufactures to basically take over the brains/infotainment.
 
It’s amazing that one of, if not the richest companies in the world can’t do this, but so many new EV companies have started from nothing in a relatively short space of time.

Richness has nothing to do with ability and execution. It's about leadership and resources. Money alone doesn't buy engineers if those engineers don't want to join the company or see a future with Apple in transportation.

Apple can't design a 5G modem even after so many years and it's supposedly in their wheelhouse.
 
Apple went from considering buying Tesla, to designing a Level 5 microbus, to developing software only, and back to designing a Level 2 car. If that's not indecision, I don't what you would call it.

The car project changed leadership more than a half dozen times. That reflects on Tim Cook.

  1. Steve Zadesky
  2. Dan Riccio
  3. Bob Mansfield
  4. Doug Field
  5. Jeff Williams
  6. Kevin Lynch
  7. John Giannandrea
It it was Steve Jobs’ time, nobody would know apple was building car.
And their quality sucks. You probably didnt check it after all. This is why most of them only sells within China, not else.
That’s your illusion. Chinese EVs have 8.2% of EV market share in Europe.
 
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The Verge made fun of the reports of the car design but seems clear this wasn’t meant to be a sedan or SUV that someone drove. What I don’t understand is how it took the company this long to realize FSD is nowhere close to being on the horizon.
 
Because Tim Cook thought Apple could do one better by blowing 10 billion dollars starting from the ground up? 😂
No, because as reported previously Musk was only interested if he became CEO…of Apple.
 
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The Verge made fun of the reports of the car design but seems clear this wasn’t meant to be a sedan or SUV that someone drove. What I don’t understand is how it took the company this long to realize FSD is nowhere close to being on the horizon.
I truly think it became a skunkworks division that did a ton of various R&D (judging from the patents). It may have started with a focus on cars but it seems to have morphed into the equivalent of a Bell Labs basic R&D project several years back.

Lotta cool stuff regarding Smart Fabrics and transparent display tech ended up getting patented from Project Titan.
 
Mirror of the report: https://archive.is/22XAp

According to a longtime Apple executive who worked on the car, it was widely seen within the company as an ill-conceived product that needed to be put out of its misery. “The big arc was poor leadership that let the program linger, while everyone else in Apple was cringing,” they say. Asked what went wrong with the effort, a senior manager involved in the vehicle’s interior design replied: “What went right?”

[…]

The ultimate plan was a living room on wheels where people who no longer needed to drive their cars could work or entertain themselves with Apple screens and services instead.
This right here should have killed the project. 🤯

Most important, the Bread Loaf would have what’s known in the industry as Level 5 autonomy, driving entirely on its own using a revolutionary onboard computer, a new operating system and cloud software developed in-house. There would be no steering wheel and no pedals, just a video-game-style controller or iPhone app for driving at low speed as a backup. Alternately, if the car found itself in a situation that it was unable to navigate, passengers would phone in to an Apple command center and ask to be driven remotely.

Also this contradicts the narrative that the whole thing was a Jony Ive vanity project.

The infighting began almost immediately. Maestri, the CFO, remained a skeptic, as did Craig Federighi, Apple’s software engineering chief, who had to donate personnel to what he considered a vanity project. Jony Ive, Apple’s design chief at the time, was more ambivalent, pushing for full driving autonomy but also expressing doubts about the wisdom of the endeavor. Some car fans on the Apple leadership team, including the company’s marketing executives, were resistant to building a product that didn’t look and feel like a car. Services head Eddy Cue suggested that it might be more prudent to just try to make a better Tesla rather than invent an entirely new category of machine.
 
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