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Apple Car's Decade of Development and 'Failure' Detailed in New Report
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It is not Apple‘s fault, the EV market has slowed for the moment. There is no point in going into production anytime soon.
this is the perfect example of lack of leadership and vision at the first instance with a Tim Cook that has come to the end of his potential now the road map of Steve Jobs is done … Food for thoughts for the board
Those two are not mutually exclusive.
That's like saying all employees love their job.
If somebody has a feature that Apple thinks is infringing its patent, would it go after them? How is it different from a patent troll?
That’s not true, especially outside the US.
* source (amongst others) https://www.ev-volumes.com/ https://www.smmt.co.uk/2024/02/uk-reaches-million-ev-milestone-as-new-car-market-grows/
And since VW is already building the ID. Buzz … Also the biggest problem with building a car is not the development or a prototype, it is the mass production. Tesla learned the hard way that this is a hard think to do right. And it outsourcing it is a lot harder than outsourcing the production of MacBook or iPhone.
Patent troll is not a thing.
There is intellectual property.
There is licensing of it.
There is defending it if infringed.
Like every other property.
And if not the IP would have no value.
Several companies specialize in this and would do it for a price.
You have more and more opportunistic litigation, IP is no longer to protect an valuable invention but to block markets and to earn money. Recently companies spent more money on IP litigation than on R&D.
Tesla has a slight reputation problem with its cars and with its leadership
Slight?
I owned a Model S P100D. Absolutely the worst car I ever owned. Wish.com Android tablet on wheels. I had a Ford Orion with half the side missing in the late 1980s and it was better put together and better finish than that POS even with the accident damage.
I loved the Tesla so much that I no longer own a car and never want one again.
When Ford and GM pulled out of Australia on the late 2010's, there was a ton of very qualified and experienced engineers and specialists available who could and did make world class products at a fraction of their US counterparts. There was also a whole suite of second and third tier suppliers still around. Many would have preferred to stay in Australia, then move overseas to take other jobs. While Apple couldn't have got all of the plant equipment in the factories, they could have got the factories and a world class test track for peanuts. It genuinely would have been the easiest way to get the hardcore engineering required for a car done and done well. Then Apple could have focussed on the software. Opportunity missed.
I don't know, looking at the Vision Pro sales, I reckon they would have sold 200000 cars. Apple would have had to adjust their return policy though, so they weren't given back for refunds after the YouTube reviews were out.
This wasn't never proven to be true, right? I heard claims of this story, but do we have concrete evidence of this being true?
They've shown one off, but where can it be bought today? Besides, SONY had the sense to make a car and Apple was trying to reinvent the wheel, which was a decades-long roadmap (punny) miscalculation. Cue has been proven right time and time again instead Apple. He's the most sensible, clear-sighted Apple exec. If Cue was CEO Apple, Apple would now own MGM, have a super living room content back catalogue and something genuinely worth paying a monthly fee for, and have a Jony Ive designed Tesla rival, probably with a Tesla charger plug on it.
Wasn't the car the future product that justified Apple's market cap? Many people though that Apple would one day become the world's largest luxury car company. Now those plans are scrapped. Why does that have so little effect on the stock? What is the future for Apple? Still iPhones and MacBooks?
Darth Tulhu
macrumors 68020
Self-driving cars are stupid. Period.
It would require a paradigm shift in transportation, insurance, safety, road, and fuel/charging infrastructure.
Apple was overreaching.
It would require a paradigm shift in transportation, insurance, safety, road, and fuel/charging infrastructure.
Apple was overreaching.
Seems pretty clear that Apple bet the farm on Autonomous Driving becoming a reality within 10 years and the whole car project was built around that thesis.
When that bet failed, Apple was stuck with billions spent and no clear roadmap on how to differentiate the car from existing electric vehicles.
That's the origin of the indecision: where to go from here now that the car can't drive itself?
When that bet failed, Apple was stuck with billions spent and no clear roadmap on how to differentiate the car from existing electric vehicles.
That's the origin of the indecision: where to go from here now that the car can't drive itself?
Darth Tulhu
macrumors 68020
Correct, since my opinion hasn't changed in all the years that self-driving cars have been a thing.
