The very nature of innovation is that you expose yourself to failure.
Would you prefer Apple stop trying?
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Apple Car's Decade of Development and 'Failure' Detailed in New Report
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The very nature of innovation is that you expose yourself to failure.
Would you prefer Apple stop trying?
Nice, this must be your "I told you so" moment
Make sure to let people on other forums know too
Darth Tulhu
macrumors 68020
I literally have a sign on my living room wall that says:Nice, this must be your "I told you so" moment
Make sure to let people on other forums know too
"In order to save some time, let's assume I'm always right!"
Gloating is one of life's great joys.
Admitting failure and pulling the plug is the reasonable thing to do. Lessons will be learned and applied in the future. That is what progress is all about.
To those of you out there who post derogative comments about missing balls and lack of leadership and vision, let me say this: When you have responsibility for thousands of employees, their well being, their families, when you have responsibility for the success of your shareholders and a huge responsibility on your back than NO decision is easily taken.
The fact that Apple's leadership team took the decision to exit shows a lot more balls than to criticise anonymously in a forum.
So, grow up, grow a pair and get yourself in a position where you can demonstrate you have also what it takes.
To those of you out there who post derogative comments about missing balls and lack of leadership and vision, let me say this: When you have responsibility for thousands of employees, their well being, their families, when you have responsibility for the success of your shareholders and a huge responsibility on your back than NO decision is easily taken.
The fact that Apple's leadership team took the decision to exit shows a lot more balls than to criticise anonymously in a forum.
So, grow up, grow a pair and get yourself in a position where you can demonstrate you have also what it takes.
I think Apple was arrogant towards car manufacturers. In fact, when the "new" CarPlay was presented, Mercedes-Benz was included among the manufacturers and then Mercedes-Benz backed out. Could your unsuccessful negotiations have something to do with that decision? Because it seems that Mercedes-Benz wanted to make Apple's car in exchange for using its autonomous driving, but Apple didn't want to and perhaps Mercedes-Benz leaving the "new" CarPlay is retaliation for that.
I still believe that Apple with a car would have had a difficult time, basically because the profit margins they usually manage are very, very far from the margins that are managed in the automotive sector. I think they were too optimistic (like with the glasses perhaps) in relation to autonomous driving, believing that it would be much easier than it really is and they got into a spiral from which they could not get out. After years lost with autonomous driving, thinking about a level 3 electric car "was not enough for Apple."
They could have bought Tesla before the launch of the Model 3 and would have had much of what they lack, knowledge about vehicle manufacturing. They could have not been so cavalier with car manufacturers that have been around for over 50 years. In the end, between one thing and another, everything results in a failure for Apple (internally).
I would like to see Apple's design proposals, from what is discussed in the article, it seems like it would be like a Volkswagen ID.Buzz. I'd like to see how Apple would interpret car design, but I guess we'll never know...
I still believe that Apple with a car would have had a difficult time, basically because the profit margins they usually manage are very, very far from the margins that are managed in the automotive sector. I think they were too optimistic (like with the glasses perhaps) in relation to autonomous driving, believing that it would be much easier than it really is and they got into a spiral from which they could not get out. After years lost with autonomous driving, thinking about a level 3 electric car "was not enough for Apple."
They could have bought Tesla before the launch of the Model 3 and would have had much of what they lack, knowledge about vehicle manufacturing. They could have not been so cavalier with car manufacturers that have been around for over 50 years. In the end, between one thing and another, everything results in a failure for Apple (internally).
I would like to see Apple's design proposals, from what is discussed in the article, it seems like it would be like a Volkswagen ID.Buzz. I'd like to see how Apple would interpret car design, but I guess we'll never know...
A patent troll uses patents as legal weapons, instead of actually creating any new products or coming up with new ideas.
Patent Trolls
The U.S. Patent System is supposed to represent a bargain between inventors and the public. In theory, it is simple: in exchange for dedicating a novel invention to society, along with a clear explanation of how to practice that invention, a patent applicant gets a 20-year monopoly. But, lately...
I think the technology gap was too big for Apple to cross. Even the often lauded Tesla self-driving is fairly limited and a far cry from a full autonomous transport device (disclosure: I'm a happy Tesla driver). There was also not enough added value to be given to an Apple car to warrant a large profit margin. Today's big push for EVs comes from Tesla and a myriad of Asian companies, with the conventional car industry hanging on by a thread. Apple would have to fight a low profit margin fight, which is not their forte.
Benefits from the car project (in my opinion) are Car Play (loved it in my BMW), the far improved Maps app and associated data, all sorts of machine learning skills and experience that will come in handy in Apple's AI endeavours. I guess Apple thought the car would be the next big thing, but now they realised they have to pivot towards on-device AI.
Benefits from the car project (in my opinion) are Car Play (loved it in my BMW), the far improved Maps app and associated data, all sorts of machine learning skills and experience that will come in handy in Apple's AI endeavours. I guess Apple thought the car would be the next big thing, but now they realised they have to pivot towards on-device AI.
If you remember, part of the Apple aquiring Tesla deal ought to be Musk becoming CEO or something high in the management. Its interesting to read about the 1:20 company value. Someone must be very sad about this being mentioned. Manufacturing EV cars with current battery technology is a dead end. Its good as long as one can make profit. But not planet saving.
No. Jobs himself wasn't error free and did a lot of mistakes. Same is true for me, 1000+ ideas/day but 999 of them are 💩.
What I criticise is that Tim has no plan or at least he seems to have no plan. He just sells the products of Jobs and reiterates the steps he did, so we have: A4...AXX, iPhone ... iPhone XXX. And always the same, new CPU, new Display, new Cameras, bigger, every three years Apple switches from a round design to an edgy design and back again. Thats it.
Touchbar, fail. Butterfly keyboards1..3, fail. Apple Car, fail. AVP (yet another VR glasses), likely to fail. Cloud, missed. AI, missed. Car industry (selling silicon and OS) failed. Apple TV, only alive cause of the iPhone. Apple Music, only alive of the iPhone. Apple Watch, only alive with the iPhone. Apple Arcade, graveyard.
Apple is dead if the iPhone is too boring somedays. And this will happen.
But what could he do? Change its mind?
- Make Apple watch the BEST smartwatch that "just works". So maybe an Android user ist attracted to it and switches to an iPhone/Mac after falling in love with this thing. Make it "just works", so you can use its heart rate monitor with any device you want.
- Same is true for macOS. Let it sync to any device including Android devices. Show people who cool Apple is. Get away from "uh, its Apple, doesn't work with your phone".
- Make Apple Pay a service other companies can license (like garmin).
- Fix the damn bugs (come on you are a $3 trillion company).
- Make macOS the BEST platform for AI development and machine learning (and yes that includes NVidia/Cuda).
- If you do Apple TV, don't control the content. Make it the best place to watch movies no matter which platform.
- If you do iCloud, make sure it is the best cloud and integrates easily in Linux/Windows/whateverOS.
- maybe create an "applePie" for the community/industry (-> raspberryPi) and enter the world of IoT.
=> If you open your mind, new ideas will come naturally. When you keep sitting inside your wallet garden you'll find out that this can be a lonely place.
You see where this would lead to: Throw away the wallet garden approach, cause we live in a connected world and wallet gardens will fail sooner or later (Apple HAD to implement Mutter, cause the Apple universe is too small).
I understand, I do not have car play, I wont run out of support. These things age damn fast.
Fine for you if you are happy, but the Tesla price cuts are customer rip off. And idea that when idle Tesla car will be processing data for Tesla research for example, i hope it will be optional. Not to mention that your car is not yours. If you have please any info about this, tell me please. I am really curious.
They should probably not change pricing as often as they do.
I think the using the fleet for data processing was a fanciful idea that probably won't ever come to fruition. Mainly due to "vampire drain".
Why do you assume the car isn't yours?
Price cuts are a ripoff for customers? You mean that those lower the re-sale value? I think that's an opinion I cannot agree with. I knew what I was buying when I bought it and I deemed the price appropriate for what I got. The fact that two months later the prices were dropped is nice for new customers, and for me as well down the line. It doesn't bother me in the least. People also benefitted during COVID when 2nd hand prices were above new prices because, you know, the economy. People sometimes feel too entitled...
Idle cars processing data for Tesla is something I've never heard of, and seems a bit... off. If you have a source, please share, I'm always eager to learn. And why is my car not mine to do with as I please? I can do whatever I want with it. I might lose my warranty, but otherwise...
But before this thread derails into a Tesla topic: I'm glad Apple stopped with Apple Car and hope they nail the whole AI on your phone thing
Apple's approach is too ambitious... They went in to it trying to make a fully autonomous car right off the bat... Instead of focusing on making a car with great software and working on the fully autonomous piece as they go along... Kind of like Tesla's model... You look at companies like Rivian who have a fraction of Apple's money and they made a great electric vehicle, because they focused on the car itself and the software..... We are a ways off from fully autonomous driving, I mean Tesla is the closest but they haven't fully figured it out yet.
I think this was Apple's downfall, instead of trying to make a car they tried to make a fully autonomous "vehicle" and the tech is just not fully there for that yet.
Eh, technically Waymo is the closest, but they don't sell vehicles to end users (and the vehicles they do have don't operate everywhere).
I do not have the tesla and testin written as you might expect. Here you have source, where to find tokens for GPT or AI. Tesla is connected to its maker. Honestly I do not know if you have the admin rights to cut this connection and ride. AI companies will need data. AI companies will need CPU. EV is CPU source. EV may mine bitcoin. If it sends audio and video to manufacturer, I see no problem at all doing this computing. Do you know what is your cars CPU doing when EV is idle ? I mean this approach.Price cuts are a ripoff for customers? You mean that those lower the re-sale value? I think that's an opinion I cannot agree with. I knew what I was buying when I bought it and I deemed the price appropriate for what I got. The fact that two months later the prices were dropped is nice for new customers, and for me as well down the line. It doesn't bother me in the least. People also benefitted during COVID when 2nd hand prices were above new prices because, you know, the economy. People sometimes feel too entitled...
Idle cars processing data for Tesla is something I've never heard of, and seems a bit... off. If you have a source, please share, I'm always eager to learn. And why is my car not mine to do with as I please? I can do whatever I want with it. I might lose my warranty, but otherwise...
But before this thread derails into a Tesla topic: I'm glad Apple stopped with Apple Car and hope they nail the whole AI on your phone thing
Here is very general technical way.
EU has an idea that idle EVs will be powering the grid in case of a peak.
I do not mean anything more than I wrote. If i wrote about resale value, i ment resale value.
If you really want to you can break your connection to the fleet. Though I'm not quite sure if Supercharging would work correctly. And you won't get software updates. Tesla doesn't actually pull a lot of data from the fleet, like everyone thought they would. At least not for normal driving. If using FSD (I don't think Enhanced Autopilot uploads much these days), after parking and connecting to WiFi the car may upload logs if you had disengagements (or if there is a campaign looking for a specific test case).I do not have the tesla and testin written as you might expect. Here you have source, where to find tokens for GPT or AI. Tesla is connected to its maker. Honestly I do not know if you have the admin rights to cut this connection and ride. AI companies will need data. AI companies will need CPU. EV is CPU source. EV may mine bitcoin. If it sends audio and video to manufacturer, I see no problem at all doing this computing. Do you know what is your cars CPU doing when EV is idle ? I mean this approach.
Here is very general technical way.
EU has an idea that idle EVs will be powering the grid in case of a peak.
I do not mean anything more than I wrote. If i wrote about resale value, i ment resale value.
Waymo's are mapped with specific routes within a predetermined area, I guess you can say they are closer in full autonomy within those parameters yes. But as far as end user vehicle being able to drive anywhere thats not predetermined semi-autonomously its Tesla's FSD..... Granted I know its very flawed still.