of course it has. if you look at my post history, i've said that target date was WAY to premature. Its a car. Honda has been doing it for years and i've got a recall for a airbag with them.
Apple needs to take this super slow. i still think 2025-2030 is more reasonable.
Tesla formed in 2003. By 2008 they were shipping the Roadster, and by 2012 they were shipping the Model S. Based on everything the various key people at the company have said, it sounds to me like if they had the capital from the get-go, they could have shipping the Model S in 2007. Given it sounds like Apple has plenty of capital and has been hard at work on this for a year or two, it seems to me that 2018 or 2019 wouldn't be an unrealistic target.
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Tesla just posted their plans for the next few years yesterday. The plans are:
1 - Ship the Model 3 next year.
2 - Unveil a Semi Truck and a Minibus next year.
3 - Sell their cars with rooftop solar and energy storage, so charging your car is completely free. Next year.
4 - Make their vehicles technically capable of being fully autonomous next year (and deploy the software as regulators approve of it - expected to be instantaneous in some places and to take years in others.)
5 - Allow your fully autonomously car to go and pick up and drop off people, paying you money for permission to use your car. Simultaneous with #4, as regulators approve of it in each region.
6 - Make a new Roadster, a compact SUV, and a pickup truck. No timeline on this.
By the time Apple ships their first car in 2021, it seems to me Tesla will have already finished the plans that they laid out yesterday. Tesla will have already flipped the entire terrestrial auto industry - there won't be much innovation left for Apple to do.