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Apple Celebrates Earth Day by Donating $1 for Every Apple Store Purchase Made With Apple Pay
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So you have to use Apple Pay on a purchase made at the Apple website, just to have Apple donate a single dollar?
…
If you think this has anything to do with anything but spurring direct Apple sales, you’re lying to yourself. Apple is a trillion dollar company. They could donate a billion dollars and it would barely be a rounding error on their ledger.
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If you think this has anything to do with anything but spurring direct Apple sales, you’re lying to yourself. Apple is a trillion dollar company. They could donate a billion dollars and it would barely be a rounding error on their ledger.
Haha you’re implying their profit margin is just 100 dollars. it’s more like a 0.00001% profit margin reduction
That’s a very specific budget they’ve allocated:
• From now until April 22 = within a period of 7-8 days
• $1.00 per transaction
• Only transactions at the Apple Store
• Only transactions made via Apple Pay = 10% of transactions? 15% to be conservative
From these metrics, it’s almost predictable what their total donation will amount to.
Let’s assume—during this global pandemic—that the daily sales are low:
• 511 × Brick and mortar stores: 300 sales/day (153,300 sales/day)
• Apple Store App: 10,000 sales/day
• Apple.com Online Store: 1,000,000 sales/day
So perhaps—based on these arbitrary guesses—globally Apple might have 1,163,000 sales per day. Multiply by 8 days = 9,306,400 sales.
Multiply by the % of transactions paid with Apple Pay (assuming 15%) = $1,395,960.
So perhaps their upper budget is $1.4M dollars.
I think they would have been better off just saying what they’ll donate, rather than the gimmick of “Democracy! Vote with your money how much we donate”.
• From now until April 22 = within a period of 7-8 days
• $1.00 per transaction
• Only transactions at the Apple Store
• Only transactions made via Apple Pay = 10% of transactions? 15% to be conservative
From these metrics, it’s almost predictable what their total donation will amount to.
Let’s assume—during this global pandemic—that the daily sales are low:
• 511 × Brick and mortar stores: 300 sales/day (153,300 sales/day)
• Apple Store App: 10,000 sales/day
• Apple.com Online Store: 1,000,000 sales/day
So perhaps—based on these arbitrary guesses—globally Apple might have 1,163,000 sales per day. Multiply by 8 days = 9,306,400 sales.
Multiply by the % of transactions paid with Apple Pay (assuming 15%) = $1,395,960.
So perhaps their upper budget is $1.4M dollars.
I think they would have been better off just saying what they’ll donate, rather than the gimmick of “Democracy! Vote with your money how much we donate”.
Given some people genuinely believe Apple deleted the charger and EarPods to save the environment, you can’t blame Apple for promoting Apple Pay Day.
Meanwhile Apple is laughing all the way to the bank manufacturing and selling 50 different color Watch bands and iPhone cases.
If Apple truly cared about Earth Day instead of trying to score feelgood points maybe they should start in their own house
Every dollar will go to a disposable non-upgradeable product that strangles a sea turtle too. They forgot that part.
Maybe Apple should also get into the landfill business too if they were really serious about the environment?
These shallow gestures just make poor Timmy still look like a fool and still just a bean counter pretending to be on a mission.
Maybe Apple should also get into the landfill business too if they were really serious about the environment?
These shallow gestures just make poor Timmy still look like a fool and still just a bean counter pretending to be on a mission.
Have fun; I hear the gas they sell at Apple stores is pretty expensive.
Apple Celebrates Earth Day by Donating $1 for Every Apple Store Purchase Made With Apple Pay
Loving all the whines about Apple not donating enough. While those calling Apple out won't even donate $1 on their own.
Many advanced countries in the world already have a carbon tax in place. That tax way is more than $1 a day.
And? Is there a point, seeing as Apple is not a country? As an aside, I suspect Apple's donation will be greater than $1/day x 7 days = $7.
I've donated $50k to charities this year, most recently to Doctors Without Borders.
How about you?
Which God bless Tim Cook?
I would like to bless him too, but not sure which one to pick...
so, potentially many hundreds or even thousands of dollars to some top heavy organization with buzzword-laden and indeterminately defined intent, with something something environment.
bravo.
bravo.
Point is, many people are contributing to helping the environment. Apple’s contribution to the environment is pittance compared to the billions of dollars it’s reaping in.
It is comments like this that show how little people understand about economics. Apple has a market cap of around $2.26 Trillion. Apple‘s sales last fiscal year were around $294 billion. Apple’s gross profit last year was around $104 billion. $1 billion is about 1% of their gross profit, not something that qualifies as a rounding error.
What is your money, is the money in your wallet. I pick where to spend mine based on any factors I want. I like some companies better than others, I don't buy from certain countries or other places, etc. The $1 doesn't matter to me, but if it were more, it would.
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The rules:
1. Buy our stuff
(Yes yes the manufacturing, shipping, snd packaging harms the environment but shhh)
2. Oh yeah you gotta use Apple Pay
3. Remember it’s only for our stuff!
4. That new $1500 MacBook? Ok sure we’ll donate $1. 😄
5. Just make sure you use Apple Pay
yayy Earth Day 🌲
1. Buy our stuff
(Yes yes the manufacturing, shipping, snd packaging harms the environment but shhh)
2. Oh yeah you gotta use Apple Pay
3. Remember it’s only for our stuff!
4. That new $1500 MacBook? Ok sure we’ll donate $1. 😄
5. Just make sure you use Apple Pay
yayy Earth Day 🌲
Very nice apple
Other companies donate nothing at all
Other companies donate nothing at all
With respect to helping the environment, how about the many billions of dollars Apple has invested in solar and other renewable energy (along with mandating its suppliers to use renewable energy), significantly reducing its carbon footprint?
Likely over a million to an organization whose total staff budget is less that 7% of their total budget, and fundraising expenses are about 9%. Both quite good, but I guess it is easier to complain than actually bother to check.