Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

Apple CEO Tim Cook: Apple's 'Ecosystem Has Never Been Stronger' and Long-Term Health Has 'Never Been Better'

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,443
11,830



Apple CEO Tim Cook will appear on CNBC's "Mad Money" show this evening, where he will speak with host Jim Cramer, and ahead of the interview, CNBC has shared some of what was discussed.

The topic was, of course, Apple's recent guidance downgrade, where Cook said that factors like poor sales in China, a strong U.S. dollar, and cheap battery replacements impacted Q1 2019 earnings.


According to Cook, Apple's ecosystem of devices and services is "probably underappreciated" by naysayers, which is something that he's heard over and over again over the years.
"I'm not defensive on it. This is America and you can say what you want," Cook continued. "But ... my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated."
Cook went on to say that he wasn't surprised at the drop in Apple stock following the news, because the market is "quite emotional in the short term." Cook says that Apple "looks through all of that" and focuses more on the longer term.

EXCLUSIVE: Tim Cook to Apple naysayers: 'The ecosystem has never been stronger' See full interview on @MadMoneyOnCNBC at 6p ET tonight. https://t.co/oWUs1GKh3h pic.twitter.com/knuQAy6bX7 - CNBC Now (@CNBCnow) January 8, 2019

Apple's long-term health has "never been better," the product pipeline has "never been better" and the "ecosystem has never been stronger," especially when it comes to services, according to Cook.

***TONIGHT*** Wall Street has taken a bite out of $AAPL's stock, but CEO @Tim_Cook tells @JimCramer that "@Apple's health is better than ever" - Don't miss this exclusive sit down covering everything from China to fighting off the naysayers pic.twitter.com/grDJwJqQKv - Mad Money On CNBC (@MadMoneyOnCNBC) January 8, 2019

Cook's full interview on "Mad Money" with further commentary on Apple's upcoming earnings is set to air tonight at 6:00 p.m. Eastern Time.

Article Link: Apple CEO Tim Cook: Apple's 'Ecosystem Has Never Been Stronger' and Long-Term Health Has 'Never Been Better'
 

bigboyz12000

macrumors regular
Jan 2, 2011
100
445
USA
I don't know too many CEO's that go on record saying business is down even when business is down. With that being said, I can appreciate some of his remarks. Yet, the iPhone is getting heavier and more expensive by the year. I just want an affordable, sexy, awesome phone that does not cost a monthly mortgage payment hehe.
 
Comment

cocky jeremy

macrumors 601
Jul 12, 2008
4,654
2,489
Columbus, OH
Apple will be fine, but you can't really tell that by that empty ass store in the picture. I'd love for either of our Apple stores to EVER be anywhere close to this empty. lol.
 
  • Like
Reactions: oneteam
Comment

Naraxus

macrumors 65816
Oct 13, 2016
1,064
5,011
“Culture of innovation”? Just stop Tim. You haven’t given a DAMN about innovating anything in years. You’ve been coasting on your predecossor’s legacy and it’s showing.

“I’m not being defensive...”

There was a time when Apple’s products stood for themselves but more and more Tim you’ve been sending your minions out to do damage control. The sooner you are removed from Apple the better off the company will be.
 
Last edited:
Comment

thadoggfather

macrumors G5
Oct 1, 2007
12,579
10,216
I'm so over these puff piece tv interviews that are staged as 'hard hitting'

Why doesnt any 'brave' journalist ask if Tim thinks the pricing model is whack as hell?

I think watching paint dry is more exciting than watching Tim speak in hyperbolic terms and gaze off in the distance.
 
Last edited:
Comment

mtneer

macrumors 68030
Sep 15, 2012
2,944
2,205
Apple will be fine, but you can't really tell that by that empty ass store in the picture. I'd love for either of our Apple stores to EVER be anywhere close to this empty. lol.

Its quite something to think that they have an entire Apple Store just to be a set for TV interviews.
 
Comment

HacKage

macrumors 6502
May 14, 2010
446
745
These TV interviews that Cook comes out and does every so often to defend the company for one reason or another feels exactly like Theresa May coming out every couple of weeks to say the exact same crap while everyone knows Brexit is happening in the background and it's going to be a disaster. It would be best if he, and her just shut up and listed to what people are saying and act on it.

They both have the leadership of a supply teacher in high school. Placeholders, nothing more.
 
Comment

swingerofbirch

macrumors 68040
Apple's stock is valued like a blue chip, so when revenues go down the stock drops. It's all about what Apple can provide now, rather than what they might do in the future. Rather than being truly innovative, they can find new ways to remain a steady blue chip (like "services" which is just a copy of many other companies' existing businesses).

If investors thought Apple were innovative, the P/E ratio would have been far higher even before the recent news.
 
Comment

TheShadowKnows!

macrumors 6502a
Sep 30, 2014
858
1,727
National Capital Region
"Apple's long-term health has "never been better," the product pipeline has "never been better" and the "ecosystem has never been stronger," especially when it comes to services, according to Cook."

Ahhh.... never. Repeated thrice.

[never : not in any degree : not under any condition]​

Tone down the superlatives and get back to letting the products to speak for themselves.
Good outcomes will follow.

Just my view.
 
Comment

bigchief

macrumors 6502a
Feb 26, 2009
893
177
The year after year higher premium prices for their phones are starting to slow down their sales. I love their products but the majority of the people cannot or just will not upgrade every year or even every other year. My iPhone x is still like a new phone and I have no intention of buying a new one any time soon.
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.