Apple CEO Tim Cook: Apple's 'Ecosystem Has Never Been Stronger' and Long-Term Health Has 'Never Been Better'

Discussion in ' News Discussion' started by MacRumors, Jan 8, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple CEO Tim Cook will appear on CNBC's "Mad Money" show this evening, where he will speak with host Jim Cramer, and ahead of the interview, CNBC has shared some of what was discussed.

    The topic was, of course, Apple's recent guidance downgrade, where Cook said that factors like poor sales in China, a strong U.S. dollar, and cheap battery replacements impacted Q1 2019 earnings.


    According to Cook, Apple's ecosystem of devices and services is "probably underappreciated" by naysayers, which is something that he's heard over and over again over the years.
    Cook went on to say that he wasn't surprised at the drop in Apple stock following the news, because the market is "quite emotional in the short term." Cook says that Apple "looks through all of that" and focuses more on the longer term.

    Apple's long-term health has "never been better," the product pipeline has "never been better" and the "ecosystem has never been stronger," especially when it comes to services, according to Cook.

    Cook's full interview on "Mad Money" with further commentary on Apple's upcoming earnings is set to air tonight at 6:00 p.m. Eastern Time.

    Article Link: Apple CEO Tim Cook: Apple's 'Ecosystem Has Never Been Stronger' and Long-Term Health Has 'Never Been Better'
  2. WiiDSmoker macrumors 65816


    Sep 15, 2009
    Hermitage, TN
    Products should always be better each iteration, but that doesn’t mean they are enticing.
  3. bigboyz12000 macrumors member


    Jan 2, 2011
    I don't know too many CEO's that go on record saying business is down even when business is down. With that being said, I can appreciate some of his remarks. Yet, the iPhone is getting heavier and more expensive by the year. I just want an affordable, sexy, awesome phone that does not cost a monthly mortgage payment hehe.
  4. HiVolt macrumors 6502


    Sep 29, 2008
    Toronto, Canada
    Meh, I'll pass on another strictly scripted/controlled "damage control" interview.
  5. cocky jeremy macrumors 68040

    cocky jeremy

    Jul 12, 2008
    Columbus, OH
    Apple will be fine, but you can't really tell that by that empty ass store in the picture. I'd love for either of our Apple stores to EVER be anywhere close to this empty. lol.
  6. twocents macrumors regular


    Mar 31, 2016
    California, USA
    Not to come off too negative, but I never bother watching these "interviews." Just about as scripted as their keynotes, though they get another opportunity to promote whatever political / SJW trending topic.
  7. Bustycat macrumors regular


    Jan 21, 2015
    Kaohsiung, Taiwan
    He forgot saying Apple’s product prices have never been cheaper.;)
  8. Naraxus, Jan 8, 2019
    Last edited: Jan 8, 2019

    Naraxus macrumors 6502a


    Oct 13, 2016
    “Culture of innovation”? Just stop Tim. You haven’t given a DAMN about innovating anything in years. You’ve been coasting on your predecossor’s legacy and it’s showing.

    “I’m not being defensive...”

    There was a time when Apple’s products stood for themselves but more and more Tim you’ve been sending your minions out to do damage control. The sooner you are removed from Apple the better off the company will be.
  9. phoneme macrumors regular

    Sep 27, 2015
    like tim said "This is America and you can say what you want" so he can say whatever he wants but the numbers and stats don't lie. they are not better.
  10. thadoggfather, Jan 8, 2019
    Last edited: Jan 8, 2019

    thadoggfather macrumors G4


    Oct 1, 2007
    I'm so over these puff piece tv interviews that are staged as 'hard hitting'

    Why doesnt any 'brave' journalist ask if Tim thinks the pricing model is whack as hell?

    I think watching paint dry is more exciting than watching Tim speak in hyperbolic terms and gaze off in the distance.
  11. OneBagTravel, Jan 8, 2019
    Last edited: Jan 8, 2019

    OneBagTravel macrumors 6502


    Oct 18, 2013
  12. weup togo macrumors 6502

    May 6, 2016
    Apple made it through the 2000-2003 downturn without any cost-cutting layoffs, because SJ cared deeply about that. We will know how sick Apple truly is when they have a layoff.
  13. mtneer macrumors 68030


    Sep 15, 2012
    Its quite something to think that they have an entire Apple Store just to be a set for TV interviews.
  14. rmoliv, Jan 8, 2019
    Last edited: Jan 9, 2019

    rmoliv macrumors 6502a

    Dec 20, 2017
    He always says that. Won’t even bother to read.
  15. HacKage macrumors 6502

    May 14, 2010
    These TV interviews that Cook comes out and does every so often to defend the company for one reason or another feels exactly like Theresa May coming out every couple of weeks to say the exact same crap while everyone knows Brexit is happening in the background and it's going to be a disaster. It would be best if he, and her just shut up and listed to what people are saying and act on it.

    They both have the leadership of a supply teacher in high school. Placeholders, nothing more.
  16. sunapple macrumors 65816


    Jul 16, 2013
    The Netherlands
    It's pretty hard to think long-term if Apple is so secretive. Not that sharing all their plans is a good idea, but I get why people wouldn't believe him. What's next after iPhone? When is AirPower coming? Nobody knows.
  17. calzon65 macrumors 6502a


    Jul 16, 2008
  18. swingerofbirch macrumors 68040

    Oct 24, 2003
    The Amalgamated States of Central North America
    Apple's stock is valued like a blue chip, so when revenues go down the stock drops. It's all about what Apple can provide now, rather than what they might do in the future. Rather than being truly innovative, they can find new ways to remain a steady blue chip (like "services" which is just a copy of many other companies' existing businesses).

    If investors thought Apple were innovative, the P/E ratio would have been far higher even before the recent news.
  19. justiny Contributor


    Jul 28, 2008
    Fairfield, NJ
    Tim’s correct on the naysayers regarding Apple’s ecosystem. Android can’t come close.

    But his “never been better” and “never been stronger” reeks of as much condescension as their continued raising prices and lacking innovation. And I say this as an Apple shareholder.
  20. AngerDanger, Jan 8, 2019
    Last edited: Jan 8, 2019

    AngerDanger macrumors 68040


    Dec 9, 2008
    I like how the chairs they're in make it look like they're planning on removing them in post, so they float for the whole interview.

  21. Cosmosent macrumors 6502a


    Apr 20, 2016
    La Jolla, CA
    ALL I want to know is if the AAPL Board has asked Cook to RE-sign ???

    And if NOT, why NOT ???

    ALL the signs (for a Mgmt change) are there !
  22. jardinager macrumors regular


    Apr 24, 2015
  23. TheShadowKnows! macrumors 6502a


    Sep 30, 2014
    National Capital Region
    "Apple's long-term health has "never been better," the product pipeline has "never been better" and the "ecosystem has never been stronger," especially when it comes to services, according to Cook."

    Ahhh.... never. Repeated thrice.

    [never : not in any degree : not under any condition]​

    Tone down the superlatives and get back to letting the products to speak for themselves.
    Good outcomes will follow.

    Just my view.
  24. bigchief macrumors 6502a

    Feb 26, 2009
    The year after year higher premium prices for their phones are starting to slow down their sales. I love their products but the majority of the people cannot or just will not upgrade every year or even every other year. My iPhone x is still like a new phone and I have no intention of buying a new one any time soon.

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