Nothing to say IF Apple had done that they wouldn't be where FB/Twitter/Google are today. Apple trades off privacy now because it doesn't have as many tentacles in social media and couldn't possible compete if it tried. The space is too mature. But back in the early days of FB/Twitter/Google no one really understood the concept of scraping user data and selling to the high bidder. In fact, the media didn't think it was so damning back in 2008 when a certain presidential candidate based a good chunk of strategy on that user data.
Also people act like "fake news" is something news. But editors have been shaping news since the news existed. It's called "yellow journalism." Just before the turn of the 20th Century, years before the even radio broadcasting, that got the U.S. into a war with Spain.