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Apple CEO Tim Cook recently sat down for an interview with Mad Money's Jim Cramer, which aired today at 6:00 p.m Eastern Time. CNBC shared tidbits of the interview this morning, but now the full discussion is available.

Cook covered topics that include Apple's recent earnings downgrade, Apple's performance in China, iPhone upgrades, how well the iPhone XR sold, and more.

iphonexr.jpg

When asked about reports that the iPhone XR was a flop, Cook says he calls "bologna on that." The iPhone XR has, in fact, been the most popular iPhone "every single day" since it started shipping out to customers.

Cook did, however, demur when asked about iPhone XR sales relative to other sales, saying only that he'd like to sell more, and that Apple is "working on that."

According to Cook, naysayers have been saying similar things about Apple for many years now, but Apple is focused on the long term. Cook pointed towards Apple's large active install base, high customer satisfaction rating, and growing services business as positives.

On the topic of poor iPhone sales in China, Cook said that the Chinese economy is slowing, and that trade tension with the U.S. created a "more-sharp downturn." He said that he believes trade tensions are temporary, and that he's heard "some very encouraging words" recently.

As for upgrades, which were impacted in 2018 by the availability of cheaper $29 battery replacements for older devices, Cook said he's not bothered, and that the number of iPhones sold in a 90-day period, which many analysts believe is the "most important metric" is "far, far, far" down on his list of concerns.
This is far, far, far down my list. The point is, if somebody decides to buy an iPhone a little later, because of the battery, huge discount that we gave, they decide to hold on a little longer, I'm I'm great with that.

I want the customer to be happy. We work for them. And so the important thing is that they're happy. Because if they're happy, they will eventually replace that product with another. And the services and the ecosystem around that will thrive.
Apple does plan to encourage upgrades, however, through features like new phone setup, data transfer, and older device trade-ins to lower the base cost of a new device.

Cook went on to explain that Apple's "not about making the cheapest" products, instead focusing on making the "best product that enriches people's lives."
Now, the best phones, we knew that, as we went to the X and then the follow-on of the XS and the XS Max, that everybody would not want to spend $1,000 for the phone. So we made the iPhone XR.
The most important thing, says Cook, is that "customers are satisfied."

A full transcript of Cook's Mad Money interview is available from CNBC.

Article Link: Apple CEO Tim Cook Calls Reports That iPhone XR is a Flop 'Bologna'
 

goobot

macrumors 604
Jun 26, 2009
6,550
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long island NY
The low upgrades this year are because of price and the lack of anything new in the XS. I’ve upgraded every year since the 3g and I’m not going to spend over 1k for almost nothing new. You could also argue that anyone who is in the market for something other than a phablet was pretty much given the finger because apple wanted to try and grow their user base in China.
 

Act3

macrumors 68020
Sep 26, 2014
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bologna / baloney. “Bologna” is the name of a city in Italy, pronounced “boh-LOAN-ya.” But although the sausage named after the city in English is spelled the same, it is prononced “buh-LOAN-ee” and is often spelled “baloney.” ... When it means “nonsense,” the standard spelling is “baloney.”May 19, 2016

https://brians.wsu.edu/2016/05/19/bologna-baloney/



Just a common error in spelling, maybe.
 

rlhamil

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Feb 6, 2010
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Act3

macrumors 68020
Sep 26, 2014
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USA
I gotta believe it is indeed a flop. In NYC, which is extremely loyal to new iPhones and where I constantly see iPhone X/XS’s and even a lot of Max’s, I have yet to see a single XR in the wild!

And exactly how close do you get to a stranger's phone in the wild to determine whether it was an X, Xs, Xs max or an Xr? Throw a case on those and it is hard to tell from a distance other than the camera on the back.


Cook, says its been their best selling phone since its was introduced. What does that say about the rest of them including the Xs and the max?
 

Matt Leaf

macrumors 6502
Feb 5, 2012
453
450
Isn't this comparable to what they did with the 5c? Previous gen hardware, new colors. How did the 5c sales compare to the Xr?

The 5c was vastly cheaper, also it’s plastic case was highly durable and basically did away with the need for a case, making these models highly recognisable in the wild.

Still waiting for a smaller XR, this is the model everyone will buy.

I actually picked up a 7 recently due to a failing SE, but I returned it. The size just doesn’t suit me. So I got my SE fixed up at a third party vendor for cheap and now I’m back on the road. Cmon 2019 XR mini >_<
 

brendu

Cancelled
Apr 23, 2009
2,472
2,703
I gotta believe it is indeed a flop. In NYC, which is extremely loyal to new iPhones and where I constantly see iPhone X/XS’s and even a lot of Max’s, I have yet to see a single XR in the wild!

See you are clearly in a circle of people and working around people who spend a lot of money to have the best things. This makes sense that it would be in a place like nyc. I’ve seen several Xr models in the wild.
 

1050792

Suspended
Oct 2, 2016
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“Now, the best phones, we knew that, as we went to the X and then the follow-on of the XS and the XS Max, that everybody would not want to spend $1,000 for the phone. So we made the iPhone XR.”

He’s already saying the XS/XS Max isn’t worth the money at all. ;)
 

44267547

Cancelled
Jul 12, 2016
37,642
42,493
earnings calls are a common thing... and the fact that apple used to release numbers sold, and now stated that they won't is a questionable thing

Sure, it is questionable, but Apple doesn’t owe anyone numbers, period. The fact they cut them off doesn’t hide the market degradation in China amongst the smart phone saturation.
 
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