Apple CEO Tim Cook Evades Questions on Alleged Plans to Build Three 'Big' U.S. Factories

Discussion in 'Politics, Religion, Social Issues' started by MacRumors, Aug 1, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Last week, United States President Donald Trump told The Wall Street Journal that Apple had plans to build three "big, big, big" manufacturing plants in the United States, a statement that allegedly came from Apple CEO Tim Cook.

    Unsurprisingly, Cook was questioned about the president's statement during the question and answer portion of today's earnings call, and he deftly dodged it by highlighting Apple's overall efforts to increase jobs in the United States.

    Apple CEO Tim Cook at the Executive Tech Summit at Trump Tower in December of 2016​

    Cook said Apple has created two million jobs in the United States, across three separate categories. The first, responsible for about 2/3rds of those jobs, is the App Store and the Apple developer community.

    Cook said Apple is making an enormous effort in this area by encouraging children and college students to get into coding through Swift-based curriculum that's been introduced in schools around the world.

    The second category, according to Cook, is Apple's manufacturing purchases. Last year, Apple purchased $50 billion in goods and services from U.S. based suppliers, and has been aiming to increase that. Apple in May announced a $1 billion Advanced Manufacturing Fund meant to encourage innovation among U.S.-based manufacturers. Corning became the first recipient of the fund in mid-May, and Cook says the money will be used to expand the company's Kentucky plant to make innovative glass.

    "There are several plants that can benefit from having some investment to grow, expand, or set up ship in the U.S. for the first time," said Cook. "We're excited."

    The third category relates to Apple's own facilities in the United States, like its Cupertino-based campuses that employ thousands of employees. Cook didn't have much to say about this category, but he hinted at announcements coming later this year, potentially giving some weight to Trump's statement about job creation.

    "Two thirds of our employee base is in the United States, despite only one third of revenue being here," Cook said. "We have some things we'll say about that later in the year."

    Cook said that Apple does feel that it has a responsibility to create jobs in the United States. "We do view that we have a responsibility in the United States to increase economic activity and increase jobs. Apple could only have been created here," Cook said.

    Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

    Article Link: Apple CEO Tim Cook Evades Questions on Alleged Plans to Build Three 'Big' U.S. Factories
  2. Menopause macrumors 6502a


    Feb 26, 2011
    "We're excited". Of course you're excited. You're exited 365 days a year. Parroting the same old rehearsed lines, that have zero value in them. Telltale signs of a weak and incompetent leader.
  3. Relentless Power, Aug 1, 2017
    Last edited: Aug 1, 2017

    Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    That "incompetent" leader has taken Apple
    To great heights and created Jobs all over the country, making Apple the most profitable company in the world. Stop making it sound as if he is not capable of leading Apple. He is a leader and leading this Company accordingly.
  4. FactVsOpinion, Aug 1, 2017
    Last edited: Aug 1, 2017

    FactVsOpinion macrumors 6502

    Jul 27, 2012
    But that is how Apple operates.

    They invest in facilities and the companies that own the facilities, and then also buying products and services from those companies.

    They don't do their own manufacturing with Apple-owned plants.
    --- Post Merged, Aug 1, 2017 ---
    He was saying they were particularly excited about a particular front. Nothing wrong with that.

    You'll notice they don't say they are excited about the future of the iPod line; rather, perhaps extremely proud of its past.

    What's more, Apple has as much right as any other company to express excitement. It is certainly NOT a "telltale sign" of incompetence. Give me a break.
  5. KPOM macrumors G5

    Oct 23, 2010
    My guess is that the "3 factories" include the Foxconn facilities and perhaps Corning and another supplier.
  6. Pilgrim1099 Suspended

    Apr 30, 2008
    From the Midwest to the Northeast
    #6 mean like when the late Nintendo CEO said in one infamous Wii U promotion video near the end, bowing and saying " PLEASE be excited for our new Wii U " in an extremely awkward manner when it turned out to be a dud? I remember this extremely well.

    You just don't simply say you're excited about something you've no idea how to answer honestly when it's really beating around the bushes. It sounds like Tim's full of it if he keeps telegraphing the " excited this, excited that " line. It's a dodgy attitude. Trust me. I can smell a liar when a person keeps using that line over and over, unable to be more articulate in detail and sophistication.
    --- Post Merged, Aug 1, 2017 ---
    We'll see how he acts on the next keynote sweating like a pig regarding the iPhone 8, especially Phil who might attempt to insult our intelligence again. I'll bet you they're going to use a comedy introduction video in the start of the September keynote to allay any sense of fear coming from Apple, proving 'everything is all rosy' just because of the recent iphone 8 leak.

    This September is THE keynote that will either tarnish his reputation, or not.
  7. jbarley macrumors 68040


    Jul 1, 2006
    Vancouver Island
  8. Gasu E. macrumors 601

    Gasu E.

    Mar 20, 2004
    Not far from Boston, MA.
    "Parroting the same old... lines, that have zero value in them." Hmmm...
  9. gumblecosby macrumors 6502

    Jun 22, 2010
    Does anyone feel that these manufacturing plants will be quickly be automated in the near future? Would that be the only way to make manufacturing in the US feasible in order to keep prices down?
  10. iReality85 macrumors 6502a

    Apr 29, 2008
    It seems to me that, at least, Apple and Trump share a similar design ethos: big and beautiful.

    Big beautiful doors.

    Big beautiful buildings.

    Big beautiful glass windows.

    As such, I expect that Apple's "big big big" manufacturing plants would be beautiful as well.
  11. Kaibelf macrumors 68020


    Apr 29, 2009
    Silicon Valley, CA
    I suppose you want erratic nonsense and company plans thrown out for you to consume? Are you even a shareholder?
  12. Alenore macrumors 6502

    Apr 7, 2013
    So, let's round that to 1.4 million jobs for app developers.
    70 billion reversed to developers since the app store was launched (

    70 000 000 000 / 1 400 000 = $50 000 in 9 years. And that is, if ALL developers are from the USA.
    Can you say you created a job when you don't even make a 5 figure income out of it?
  13. mossy macrumors regular


    Sep 11, 2013
    This statement is a legitimate response. Well the first part. We come to Mac Rumours for example - to find out whats happening (to consume). A few plans - well yea - I am all ears (unless you also meant "erratic company plans" - which would make the entire statement legitimate).

    You let yourself down here though. I could write a list the length of my arm of what is wrong with this statement - but it would take ages.

    "We're excited" - buzz words are part of corporate communications. Now, he and his employees could also be genuinely excited. I'll give him the benefit of the doubt and go with the latter :)
  14. mdriftmeyer macrumors 68030


    Feb 2, 2004
    Pacific Northwest
    I agree and its name is Donald J. Trump.
  15. Denmac1, Aug 1, 2017
    Last edited: Aug 1, 2017

    Denmac1 macrumors 6502a


    Apr 22, 2007
    Lost in Space
    I'm not thrilled with the direction Tim & Co have taken. Some thoughts:
    1. No update for entry level Mac, as in Mac Mini. Last update 1020 days and crippled with minimal ability to update/upgrade
    2. iMac Pro: Overuse of 'Pro' for too many reasons....and overpriced. I predict there will be quality issues
    3. Promise of an 'improved Mac Pro"..Any word on this? See #2 above...Hmmmm.
    4.Tim being excited with a 'pipeline' that doesn't seem to generate anything new and exciting. Promises, Promises...
    5.Apple Music..use to get 'Radio' for free. Now have to deal with subscription. I like to own my music, not paying $10 a month to have to search/listen, deal with Urban DJ's. (IMHO)
    6. Apple TV...where were we...???

    At least Tim is not going to feed Trump's ego by committing to 'big, big, big factories' Manufacturing in USA is now down to IT and robotics. Jobs (Steve or otherwise) are not coming back in the numbers we used to have.

    Too much money in the bank with not much to show....IMHO.

    We have become a society of demanding instant gratification, but not willing to strive for making our USA a better place to live.

    Rant out.....
  16. ThunderSkunk macrumors 68030


    Dec 31, 2007
    Milwaukee Area
    "Sure, we're excited about the prospect of building three new giant plants in the US; we'll obviously have to get our numbers guys on it, but if it works out, yeah, that'd be great!" is probably the least crazy thing you can get away with feigning support for that keeps you involved the discussions around the mad hatters table.
  17. unobtainium macrumors 68020

    Mar 27, 2011
    Even if they build a few factories, it's pure tokenism. Manufacturing is not coming back to wealthy developed countries.
  18. BaltimoreMediaBlog macrumors 6502a


    Jul 30, 2015
    DC / Baltimore / Northeast
    If the US tax cuts go through, Apple will be out of the Irish tax haven within minutes!
    And also, that will be a strong blow to the European Union in general, which is largely based on failed socialism.

    Apple will always be making some products in Asia, but they'll have absolutely no use for Ireland.

    As for manufacturing, Apple has in the past actually BUILT Apple Macs in the US. Nobody seems to remember that.
    With the extreme level of automation in factories today, there's no reason developed countries could not produce these things. It's more a matter of WANTING TO. Europe has given up. The US will not.
  19. meaning-matters macrumors 6502


    Dec 13, 2013
    What about the gigantic Tesla plant?
  20. BaltimoreMediaBlog macrumors 6502a


    Jul 30, 2015
    DC / Baltimore / Northeast
    With the Space X, Elon Musk's only real competitor is the incompetent US and Russian governments, proven failures at running a commercial capitalist business for various reasons.

    Let's see how Elon Musk does with mainstream products against all the world's many capitalist automobile manufacturers, including the Japanese and S. Koreans.

    We'll see. :D
  21. Thunderhawks Suspended

    Feb 17, 2009
    Please enlighten us and mention just a few of your qualifications to lead Apple better than TC does.
    You can't even seem to distinguish between marketing and PR bravado and corporate results.
  22. mossy macrumors regular


    Sep 11, 2013

    Ehh - no they won't (not for that reason). Europe has a lot of red tape. They are best having a HQ here.
    How is it a blow to the E.U if they never paid the taxes?????
  23. lunarworks macrumors 65816

    Jun 17, 2003
    Toronto, Canada
    Trump was blurting out unfinished or misunderstood plans to impress a crowd. Surprise, surprise.
  24. RogerWilco macrumors 6502a


    Jul 29, 2011
    Yes, in "wealthy developed countries" like the USA, real incomes (per Fed data) have gone nowhere since the mid '90s. Keep that up long enough and you will see guillotines. Is there an app for that?:cool:
  25. unobtainium macrumors 68020

    Mar 27, 2011
    I didn't say anything about income inequality. It's a serious problem and Trump/the Republicans would be the last ones to solve it.* Either way, manufacturing is not returning to countries like the U.S., Canada, Western Europe etc. It's over.

    *In case it's not clear, I meant Trump has no ability or desire to end income inequality. Bernie Sanders would've stood a better chance. Either way, manufacturing will not be the solution. Any new plants that open here are pure tokenism.

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