Part of me agrees with you. He could have just left. He's got f-you money. And what's the point in having F-you money if....
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Apple CEO Tim Cook Invited Back to White House for Tech Event
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Better for Cook, but it just passes the kowtowing on to the next Apple CEO / representative. It doesn't change what's happening to Apple, it just changes what's happening to Cook.
I guess no-one wants to draw that short straw in this particular situation.
Agree, and absolutely, but it doesn’t surprise me at this point, my opinion has gone steadily downward ever since he took over after Steve. Hope next Apple CEO can make a better work for Apple.
Because Timmy have not - even if the stockholder’s have got a lot richer - the quality have lowered from my perspective in many ways.
Apparently, the latest tariffs on India have really screwed Apple. India has retaliated and has caused a lot of production problems for Apple. We will see if all this affects the cost of the Apple products from here on out.
100% this. Tim HAS to be there. For the reasons stated above and many more (some covered throughout this thread).
Things like political preferences, opinions around policies, qualifications, character and morals are all irrelevant here (and by "here" I mean "the event in DC" not "this thread"). Tim catches a lot of flack. Comes with the gig. But there are few that can play this gross game as well as he does and has. No way Steve could have. Which is why he selected Tim. Tim doesn't make iPhones. Doesn't dream up the "next thing." That's not his job. He has one MIT: make Apple, and its shareholders, a F-ton of money. To date, his year-end reviews have been pretty stellar.
Yes. God forbid someone decides they can live with only four luxury yachts instead of five.
The one thing I've learned over the past decade is that there are a lot of Chamberlains in this world and far too few Churchills. And far too many people who mistake the former for the latter.
There's also a hell of a lot of people who talk tough on the internet but, in the real world, would fold far more quickly than the people they're criticizing for folding.
And that's very much the situation on this thread.
If you are disgusted by Apple's behavior here, throw all your Apple gear the bin. Otherwise this is just empty virtue signaling.
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So, do the American thing. F-k the constitution and f-k human rights, as long as my gas is cheaper*.
(*..except that the gas probably won't actually be cheaper)
Apple lost me as a customer over a decade ago, so you're definitely barking up the wrong tree here.
Would you rather people just let really bad things happen and not say anything? Because, you know, that really worked out in the past, didn't it?
if i were a gay man with his wealth, i would have left the USA. dunno if he feels like can handle this administration (thinking he can just wait it out?), or if he's so rich that not much that happens affects him.
Darth Tulhu
macrumors 68020
I have no idea. I know nothing about Cook except for his professional role.
If I were to guess, I would say it's a mix of waiting it out ( he waited out a previous Trump administration successfullY) and loyalist/responsibility to Apple ( He's paid the big money, it's his job to have to deal with Trump, if he doesn't do it, someone else is.).
Cook is a company man. though and through, I imagine. He could just take his money and run, and let someone else deal with this, but I don't think he's wired that way. In that respect, he's not Musk. I'd imagine he feels obliged to be the one to do it.
Biut agian, I really don't know, as I don't know the man.
I do think a lot of the comments on this thread are lack self-awareness though. It's very easy to criticize from these ieliens when you're not the one sticking your neck out.
I also think, if Cook took a far more belligerent stance with Trump, Trump would cripple Apple through tariffs and restrictions on their offshored manufacturing, and the same people criticizing Cook would be howling in rage at significant price increases in Apple products.
It must feel real pathetic to be at the beck and call of not only an Orange Marmalade but also Melania who has no clue what she’s talking about when it comes to AI.
I didn't get invited. I am the CEO of small potato but I can vote and decide who will be running the WH 
this was a good reminder to me to hold off on all Apple purchases for as long as possible
lol, this made me sign-in.
The after effects of spelling appeasement guess Apple thought it was worth it.
But you’re not doing anything as for “the past”, what are you alluding to?
If you invoke Godwin’s Law, I’d point out to you that I’m not American and I live in a country that directly suffered from war far mire than the USA has ever done.
Given there’s a pretty big war going on a ten hour drive from where I live, I’m not really impressed by gravity you’re trying to project in your comment.
Sure, but that's just an ad hominem fallacy. The fact that anonymous people might not be self aware isn't relevant.
So you're stance is to let the bully have your lunch money because he might try to punch you in the face.
Cook doesn't have to be belligerent. Other than the two different bribes that he's given the president, he's done a fairly good job working with the administration without supporting the administration. Through multiple presidents.
But the two bribes were wrong and cowardly. Apple isn't without power here. Illegal tariffs have certainly been threatened, but Apple has the resources to fight back. Both in the courts and in public opinion.
Given the rest of your comment, I'm pretty sure you know what I'm alluding to.
I'm sorry to hear that. Not sure if you could tell from my weird AI-Generated avatar, but I'm not American, either, but I have to live pretty uncomfortably close to that country.
Then cover your ears and yell "LA LA LA LA" and pretend it isn't happening. I don't know what you think you want to hear, but it isn't the truth about what is happening right now. Invoking a tired out internet meme about pointing out similarities between current events and historical ones doesn't change the fact that:
1) Armed military personnel have been deployed to American cities to act as an alternate civilian police force.
2) Residents (including American citizens) with no criminal history are being arrested by masked police officers, with many being sent to internment camps and others being sent to foreign jails, without ever talking to a judge.
3) The president of said country is openly threatening military action against allies.
4) The president of said country is actively using the vast economic power of that country to destroy the economies of many other countries, including long-time allies.
5) Just yesterday, said country carried out a military strike on a civilian vessel from a country that is currently not at war with the United States, that was nowhere near any American state or territory, and which posed no threat to any American military asset or civilian vessel.
You can p*ss and moan about "Godwin" all you want. But we're now at the "openly committing war crimes" stage of this whole scenario now.
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My guess is that Steve Jobs would have stepped aside by now because he realised that he is not as good at playing the political game compared to Tim Cook or whoever his successor would be?
And that's the uncomfortable reality many people here will likely have to accept. That even if Tim Cook doesn't do any of this, his successor would, and you would all just be scolding someone here in this thread.
The vitriol against the president is gross. Unamerican....
