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Apple CEO Tim Cook: 'More Exciting Things' in Store For This Year

Caliber26 said:
What, specifically, is it you want to see them add to it?
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For me, it's more what I'd like them to remove: cost. It would be great if they would expand the Apple TV product line by acknowledging that not everyone wants to be able to play games through their Apple TV. An "Apple TV mini", if you will, would require less built-in storage (cost savings) and could use a non-X series processor (cost savings) as it doesn't need to maintain parity with Apple Arcade. These changes could get us back to the $99 price of the Apple TV 2 (or lower!).

I just got a Roku 4K streamer in anticipation of their AirPlay 2 implementation. We'll see how it works in practice once that update is out. Maybe Apple is happy to seed this part of the market to them. I'd prefer the Apple TV UI, but not for a $140 premium.
 
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xander09 said:
For me, it's more what I'd like them to remove: cost. It would be great if they would expand the Apple TV product line by acknowledging that not everyone wants to be able to play games through their Apple TV. An "Apple TV mini", if you will, would require less built-in storage (cost savings) and could use a non-X series processor (cost savings) as it doesn't need to maintain parity with Apple Arcade. These changes could get us back to the $99 price of the Apple TV 2 (or lower!).

I just got a Roku 4K streamer in anticipation of their AirPlay 2 implementation. We'll see how it works in practice once that update is out. Maybe Apple is happy to seed this part of the market to them. I'd prefer the Apple TV UI, but not for a $140 premium.
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They're already moving all the Apple TV features to smart TVs. It's shocking how many devices can access Apple TV+ (the streaming service). I fully expect the Apple TV hardware to disappear within a few years.
 
hot-gril said:
They're already moving all the Apple TV features to smart TVs. It's shocking how many devices can access Apple TV+ (the streaming service). I fully expect the Apple TV hardware to disappear within a few years.
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That has been surprising! Also the spread of HomeKit and AirPlay 2. So yes, in the long run, I agree that all the core Apple TV competencies seem that they'll be subsumed by smart TVs. Privacy remains a concern for me, as are things like ads on the home screens of streamers and smart TVs, as well as more general UI considerations, but I don't think there's a significant enough market there.

People don't replace their TVs all that frequently though, so as older models' "smart" capabilities are left to progress, there will be a market to upgrade the smarts. For example, my 2016 LG 4K hasn't received apps for HBO Max, CBS, Apple TV+, Peacock, etc. I'm not going to replace it until it breaks, but I think that, like smart TVs, Apple may be pivoting to address integrations with its platforms that don't require the purchase of an Apple-branded streamer.
 
when is the event expected/rumoured? Need a new macbook but not committing to intel until I know more about apple silicon
 
MacRumors said:
During today's earnings call for the fourth fiscal quarter of 2020 (third calendar quarter), Cook said that while he doesn't want to give too much away, "this year has a few more exciting things in store."

Cook is likely speaking about the Apple Silicon Macs, as Apple has previously said the first Apple Silicon Mac will be coming before the end of 2020. There are rumors of a third fall event coming in November, which would likely be Mac focused
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You wearing us all out with this every rumor seen might be about Apple Silicon Macs you know. Its been Sept, Oct, now coming in Nov. Just put us all out of our misery Tim! :D
 
hot-gril said:
They're already moving all the Apple TV features to smart TVs. It's shocking how many devices can access Apple TV+ (the streaming service). I fully expect the Apple TV hardware to disappear within a few years.
Click to expand...
But then they don’t control the experience nor the updates. Most Smart TVs are like android phones - a couple of years of updates and then nothing more.

Apple TV+ content is one thing, tvOS apps are another.
 
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After Tim Cook saying "amazing products in the pipeline" I don't trust his overselling marketing nonsense.
Past few years, there were almost no "amazing" products. Mac Pro & Display would be an exception. The rest was just boring iterations.
So, Tim is not very trustworthy when it comes to hype as thats all that is - hype.

Regardless though, AS might be really amazing so lets hope the customers will benefit and they won't pump the prices to stratosphere :)
 
My 2012 Macbook Air died as soon as this Pandemic began, and I returned my unopened 2020 Macbook Pro 13 when the ASi news broke. This has been a long frustrating wait (thanks in no small part to the keyboard fiasco) and I'm sure I'm not alone. I hope the 14" Macbook Pro many are waiting for does arrive by Q1.
 
While everyone else is suffering a meltdown in the midst of a global pandemic, Apple is hitting out of the park. Home run after home run after home run. And they are still only just getting started.

Competition? There is none anymore for Apple. Not serious competition, anyway.
 
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BasicGreatGuy said:
I am not in the market for a Mac but, the silicon rumors have me curious.
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iPhones do not excite me currently, despite mine being a “luddite” 8. Silicon Mac on the other hand, that one does. I am not in the market either, but Silicon Mac can be tempting. Although I wonder if I should buy in the first wave. Been burnt with 2016 MBP fiasco, not just for keyboard.
 
I'm tired of Apple giving iPhone a Pro name without pro features...LOL! Make something more exciting for iPhone to sell more units. Making Pro Series iPhone a camera upgrade, but at best it's negligible to iPhone 12's dual camera is pretty sad.
 
Apple Silicon is the most important thing for the Mac in a generation. Apple, the company, has been doing fine. But iOS providing so many profits means the Mac itself isn't the bottom line to Apple as a company. The Mac has remained a premium-priced computer with many premium things about it. But it's less and less a go-to for production in a lot of industries. The MacPro is an incredibly over-engineered and over-priced and hasn't moved many units. Apple's Mac mojo for creatives is kind of simmering right now.

Apple Silicon could be where Apple really distinguishes itself as a company that makes something nobody else can, but wish they could. Or that makes something that may be pretty, but odd and expensive and not suited for most peoples' needs.

I'm optimistic that: 1) we're going to see something amazing that is a landmark in computing. I worry that: 2) it may be underwhelming, may hold back from the customer for petty reasons, and may be unsuitable for a lot of uses. Apple has a history of lurching between both of these trends.
 
I think those new products from Apple and Tim Cook are just performance improvement without any meaningful innovation.
 
I want a new Mac mini, but the old hardware and upcoming next generation Apple, uh, Macs, makes buying anything that doesn't come in colors a difficult purchase.
 
I wonder how much longer do you think Apple can keep this up, yet while stating a good profit really.

When supplies start having issues, it will bring Apple silcon a push forward, and quicker phase out of Intel. Apple may say intel supporte dfor next 3 years, but dur to COVID-19, i think Apple wil re-adjust that.
 
MarkAtl said:
But then they don’t control the experience nor the updates. Most Smart TVs are like android phones - a couple of years of updates and then nothing more.

Apple TV+ content is one thing, tvOS apps are another.
Click to expand...
They've had a long time to do this and haven't really gotten into it.

tvOS is also weird because by now there are several drastically different versions of it, like they couldn't make up their mind. I tried to be excited about it, buying the new model for 3 generations (since the first), then gave up. It's a nice device but doesn't seem to be going anywhere exciting.
 
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richpjr said:
Sure wish they'd update the Apple TV.
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Well yes I do hope they update the ATV 4K box. But really, the current ATV is still a capable device for doing all Apple needs. It's still a very excellent home theater hub.

Displaying Dolby Vision videos from the new 12 Pro? Check
Dolby Atmos compatible? Check
4K Youtube? Check

Unless Apple Arcade is getting more serious about AAA video games with the biggest PS5 graphics for the living room, there's no point of getting another upgrade just for the sake of it. Although yes, I would buy the new ATV once it's there.
 
xander09 said:
For me, it's more what I'd like them to remove: cost. It would be great if they would expand the Apple TV product line by acknowledging that not everyone wants to be able to play games through their Apple TV. An "Apple TV mini", if you will, would require less built-in storage (cost savings) and could use a non-X series processor (cost savings) as it doesn't need to maintain parity with Apple Arcade. These changes could get us back to the $99 price of the Apple TV 2 (or lower!).

I just got a Roku 4K streamer in anticipation of their AirPlay 2 implementation. We'll see how it works in practice once that update is out. Maybe Apple is happy to seed this part of the market to them. I'd prefer the Apple TV UI, but not for a $140 premium.
Click to expand...
Those are excellent points I hadn’t even considered. I would like that too, since I only use mine for Netflix, YouTube, and some occasional AirPlaying of content. I have an ATV4K in my bedroom but use (older) Roku Streaming Sticks on my other TVs, and it would be nice to switch them out for a more affordable Apple variant. Especially if they offered an HDMI stick, which is better for wall-mounted TVs.
 
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