Apple CEO Tim Cook on Augmented Reality: 'We Continue to Invest a Lot in This'

AR .... VR ..... I want some sort of Apple presence in this space.
What I don't want is bloody "Pokemon" to be the driving force behind that presence.
 
Apple needs to start taking performance seriously again as well [as] innovating.

There is one bright spot: for the last few years,
Apple's been rumored to be working on their own custom GPU ....

... he's just a salesman with a welded on grin when speaking to the public
from some VERY carefully scripted corporate statements.
He will say ANYTHING he needs to at any time.

True.

I'm sure he's also very excited at some of the amazing things Apple is working on.

Like what? A phone in another size? The car? Zzzzzzzz ....
 
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