Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apparently not. Today I saw a gaggle of University students with their iPhones plugged into battery packs in their backpacks wandering around collecting Pokémon. At least it gets them out of their parent's basements...
They still must be 8 year olds intellectually.
 
hehe.."pokemans" he has not yet seen the cartoon.

We do know based on Pokemon, if Apple does do something on iOS u bet it will be using iCloud.
 
  • Like
Reactions: Demo Kit
Sounds like a total PR BS, he's just saying what people want to hear. You can ask him about anything and he'll reply the same.

We have been and continue to invest a lot in this. We're high on [insert anything here] in the long run and we think there are great things for customers and a great commercial opportunity.

Yeah! And they've bought all those AR startups just to show those people what they want to hear!
 
Yeah, sorry the CEO of one of the most valuable companies in the world is not up to date with children´s and lonely grown-up´s games.
Congratulations for the most salty, passive aggressive comment I've received regarding this subject. Please develop a sense of humor. :rolleyes:
 
TIL: Having fun is only allowed for 8 year olds.
Yep, what keeps an 8 year old challenged and fun, should (note that i said should) not be the same thing that keeps an adult challenged and fun. But of course, we all know that most kids today don't ever grow up, are not expected to grow up, and in fact a lot don't even leave home. It is just easier to manage the population this way, that is with expectation so low.
 
  • Like
Reactions: Larry-K
Due to this Pokemon Go craze and surrounding publicity, I would think every global Fortune 500 company out there is trying to get in on augmented reality action somehow to make a quick buck.
 
All talk and no action. They also made a lot of noise about OpenCL before they left it to stagnate, and the GPGPUs on the Mac Tube before leaving them to stagnate with OpenCL.

No surprise Mac sales finally begin to stagnate. When companies let bean counters chase after higher margins by slashing R&D then this is the inevitable outcome. It works for a while, but eventually consumers wise up and the company can no longer cash in on their former reputation. Apple aren't there yet but the short-term profit vultures are circling overhead.
 
  • Like
Reactions: Demo Kit
Timberly Cook left out some key words. He meant to say:

We Continue to Invest a Lot of Time studying and copying Samsung's success with Oculus
 
  • Like
Reactions: Demo Kit
Yeah! Because Jobs and Wozniak never played video games when they're younger. They're very serious people and focused their life to be great. :rolleyes:
I think their choices were pong and space invaders at that time.
 
Are investors this flippant and insecure about what Apple is? DO they understand technology at all?

If it wasn't for the vision of Apple and it's software/hardware platform approach this game wound't have been as successful. Apple pretty much created this iteration of how things are done.

By this notion, Apple should be thanking IBM for developing the first enterprise computers before consumer computing was ever in the picture. Which in turn should thank Intel for the micro processing power to compute... I mean, you're digging into the past as if Apple was a true innovator into AR when in fact they're just another cog in the system.

Measurements in the tech industry is all about "First to Market." Apple was not first to market where Google has been. They were first to market with Glass and AR (which is now being retooled), and they were first to market to develop an open source IOT framework in Brillo (which ties into AR components). Now they will be first to market to close the gap between FPS and Retina FPS for VR devices in Project Daydream.

Why do you think Jobs was upset at Gates for releasing Windows (outside of the similarities of the OS)? Windows was first to market and it nearly killed Jobs. In this industry, you have to be both innovative and first to market in order to win!

Silicon Valley (HBO Series) also proves this notion. BTW, Hooli is a lot like Apple in that show. They were innovative at one point, but recently has been issuing out Lawsuits to hold development of devices and software, as well as acquiring technology to gain intellectual rights.
 
Last edited:
the accent over the "é" makes it make the "e" sound as in words like "mess" or "men", or in the French word "résumé" (yes, that is the correct way to spell it, not that most people do it that way anymore).
In French, "e" with an acute accent, "é", sounds more akin to the "a" in "cake" and "lake". If you're from the USA, you probably pronounce résumé as, "reh-zoo-may", which may be the source of your confusion.
 
"Apple CEO Tim Cook today told investors that Apple is continuing to invest in augmented reality, and that the company is "high on AR in the long run."


Translation:


We've been working hard, but our version really sucks.
 
We have been and continue to invest a lot in this. We're high on [insert anything here] in the long run and we think there are great things for customers and a great commercial opportunity
This is my impression too. Sometimes I wonder why they even have an earnings call and don't simply post their numbers without comment.
 
I have no interest in either augmented or virtual reality, and don't believe that either area offers anything of interest to the general public.

That said, Apple have quite a lot of money, so they may feel that they can afford to invest in these areas.
Augmented Reality was kinda fun on the Nintendo 3DS, but I must say it tended to be a bit of a gimmicky thing where the novelty wore off pretty quickly, so not so sure about this being the next big thing personally. Virtual reality on the other hand, for me has the potential to solve alot of problems, especially if combined with some of the input control methods I have heard about coming with it. By that, I mean the ability to touch the virtual screen in the air, rather than physical keyboards and mouse. It solves the tradeoff problem between having a device small enough to be easy to carry, without limiting you to a small screens and small keyboard, as the eyewear make the image full size, and the virtual touch controls mean infinite scope for controls without external peripherals to plug in, or just the screen size as the surface area to work from. If they wanted to add augmented reality to that to add the icing in the cake, that would be fine also (but that part would not be a deal-breaker for me). However, I don't want to discourage them from persuing this route, as I can see some potential possibilities. Microsft's HoloLens looked fun for all the above mentioned reasons, but to be honest, I'd much prefer to see Apple do it, as these last few years Microsoft just seem to be making a hash of everything.
 
Sounds like a total PR BS, he's just saying what people want to hear. You can ask him about anything and he'll reply the same.

We have been and continue to invest a lot in this. We're high on [insert anything here] in the long run and we think there are great things for customers and a great commercial opportunity.
Maybe Tim took part in the Futurama Execuspeak class: "Don't you worry about [blank]. Let me Worry about [blank]."
 
  • Like
Reactions: Mactendo
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.