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Apple CEO Tim Cook on Augmented Reality: 'We Continue to Invest a Lot in This'
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"internets" lol
[doublepost=1469631083][/doublepost]follow the money, its not about a geocaching app,
Yeah! And they've bought all those AR startups just to show those people what they want to hear!
Congratulations for the most salty, passive aggressive comment I've received regarding this subject. Please develop a sense of humor.
He's not "younger"Yeah! Because Jobs and Wozniak never played video games when they're younger. They're very serious people and focused their life to be great.
Yep, what keeps an 8 year old challenged and fun, should (note that i said should) not be the same thing that keeps an adult challenged and fun. But of course, we all know that most kids today don't ever grow up, are not expected to grow up, and in fact a lot don't even leave home. It is just easier to manage the population this way, that is with expectation so low.
Due to this Pokemon Go craze and surrounding publicity, I would think every global Fortune 500 company out there is trying to get in on augmented reality action somehow to make a quick buck.
All talk and no action. They also made a lot of noise about OpenCL before they left it to stagnate, and the GPGPUs on the Mac Tube before leaving them to stagnate with OpenCL.
No surprise Mac sales finally begin to stagnate. When companies let bean counters chase after higher margins by slashing R&D then this is the inevitable outcome. It works for a while, but eventually consumers wise up and the company can no longer cash in on their former reputation. Apple aren't there yet but the short-term profit vultures are circling overhead.
No surprise Mac sales finally begin to stagnate. When companies let bean counters chase after higher margins by slashing R&D then this is the inevitable outcome. It works for a while, but eventually consumers wise up and the company can no longer cash in on their former reputation. Apple aren't there yet but the short-term profit vultures are circling overhead.
I think their choices were pong and space invaders at that time.Yeah! Because Jobs and Wozniak never played video games when they're younger. They're very serious people and focused their life to be great.
By this notion, Apple should be thanking IBM for developing the first enterprise computers before consumer computing was ever in the picture. Which in turn should thank Intel for the micro processing power to compute... I mean, you're digging into the past as if Apple was a true innovator into AR when in fact they're just another cog in the system.
Measurements in the tech industry is all about "First to Market." Apple was not first to market where Google has been. They were first to market with Glass and AR (which is now being retooled), and they were first to market to develop an open source IOT framework in Brillo (which ties into AR components). Now they will be first to market to close the gap between FPS and Retina FPS for VR devices in Project Daydream.
Why do you think Jobs was upset at Gates for releasing Windows (outside of the similarities of the OS)? Windows was first to market and it nearly killed Jobs. In this industry, you have to be both innovative and first to market in order to win!
Silicon Valley (HBO Series) also proves this notion. BTW, Hooli is a lot like Apple in that show. They were innovative at one point, but recently has been issuing out Lawsuits to hold development of devices and software, as well as acquiring technology to gain intellectual rights.
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In French, "e" with an acute accent, "é", sounds more akin to the "a" in "cake" and "lake". If you're from the USA, you probably pronounce résumé as, "reh-zoo-may", which may be the source of your confusion.
"Apple CEO Tim Cook today told investors that Apple is continuing to invest in augmented reality, and that the company is "high on AR in the long run."
Translation:
We've been working hard, but our version really sucks.
Translation:
We've been working hard, but our version really sucks.
This is my impression too. Sometimes I wonder why they even have an earnings call and don't simply post their numbers without comment.
Augmented Reality was kinda fun on the Nintendo 3DS, but I must say it tended to be a bit of a gimmicky thing where the novelty wore off pretty quickly, so not so sure about this being the next big thing personally. Virtual reality on the other hand, for me has the potential to solve alot of problems, especially if combined with some of the input control methods I have heard about coming with it. By that, I mean the ability to touch the virtual screen in the air, rather than physical keyboards and mouse. It solves the tradeoff problem between having a device small enough to be easy to carry, without limiting you to a small screens and small keyboard, as the eyewear make the image full size, and the virtual touch controls mean infinite scope for controls without external peripherals to plug in, or just the screen size as the surface area to work from. If they wanted to add augmented reality to that to add the icing in the cake, that would be fine also (but that part would not be a deal-breaker for me). However, I don't want to discourage them from persuing this route, as I can see some potential possibilities. Microsft's HoloLens looked fun for all the above mentioned reasons, but to be honest, I'd much prefer to see Apple do it, as these last few years Microsoft just seem to be making a hash of everything.
Maybe Tim took part in the Futurama Execuspeak class: "Don't you worry about [blank]. Let me Worry about [blank]."