Apple CEO Tim Cook on New Products: 'We Have Our Head Down and Are Working'

[user_xyz]

Where's the More Emoji's??
Ha Tim??
Everybody wants more Emoji's??

 

[Detnator]

Been saying that for a while. The pipeline is a pipedream

I think it’s about time we see these amazing new products.

Good grief...

AirPods Pro, Mac Pro, 6K Display, 16” MacBook Pro. All NEW products. Not to mention less recent but still NEW under Tim: new MacBook Air, AirPods, Watch (this with some pretty amazing new features in every release), etc. and then more recently again, nicely updated and price reduced MacBook Air, etc.

All pretty amazing products that WERE in the pipeline in past times Tim said it and ARE now released. And some are things people on this forum were clamoring for.

But of course now that they’ve released all those past pipeline products, they’re done. There’s nothing new coming. Tim’s lying now. (/s)

Sigh... what do you people want from him? Seriously? I mean ok, maybe there are some specific features or whatever, that no, he’s not going to accommodate all your very specific individual desires. I have plenty of my own of those and not getting exactly what I want... sure, it’s a little frustrating, but he’s got hundreds of millions of other customers to cater to not all of which share my (or your) goals and desires. But to suggest he’s all talk and not actually putting out some amazing products is moronic, or just trolling.

I guess some people are just never happy.

 

[Jury]

Tim Cook is a boring product guy and that's why the people can't be amazed by new products from Apple.

 

[ericwn]

Where's the More Emoji's??
Ha Tim??
Everybody wants more Emoji's??

The Emoji team is currently working on a different project within the autocorrect group trying to come up with an algorithm that figures out all the wrong uses of the apostrophes in the English language and to send a small electrical current into the user’s hands upon each abuse.

 

[ericwn]

Tim Cook is a boring product guy and that's why the people can't be amazed by new products from Apple.

That’s just made up. Tim doesn’t even present most products himself. Neither does he design them. He just happens to be the head of the company.

 

[Detnator]

I contacted Apple support and they told me there’s nothing they can do. No replacement, no possibly for a firmware rollback.

That’s only because they know who you are and all the “(u)tter nonsense” you spout off here. Replacements available for everyone else. 😆

But more seriously, you did just destroy most of what little credibility you have left. Almost all your posts are illogical and/or BS attacks against Apple. Now you’ve been called out on it with facts.

My personal experience is that Apple’s support has ALWAYS been outstanding.

Some of Apple’s decisions are crazy in my opinion, and some of their products and services downright suck, but I still choose Apple over the competition. Why? Because the competition is even worse.

But even if there were no other reasons to buy Apple stuff, I’d choose them for the support alone.

So I don’t know what alternate reality (or fantasy) you’re living in but yeah, your claim here is ... well... utter nonsense.

 

[I7guy]

Tim Cook is a boring product guy and that's why the people can't be amazed by new products from Apple.

My take:

Tim Cooks' execution of his plan at Apple has been nothing short of amazing. It's why the company went to $1T dollars and somehow managed $58B in revenue last fiscal quarter. He gives the masses what they want, amazing and magical products, even if a few vocal critics don't understand why Apple doesn't make products to their specifications, run the company they way want and have the team in place they think should be running the company.

 

[Black Belt]

..I guess if you’re going to compare Tim to Steve, then I guess it’s fair to say that Tim has carried Apple heights Steve never did.

Wow now THAT's delusional! Steve saved Apple from Bankruptcy and turned it into the top performing company in the world. Tim has ridden on the coattails and Steve's pipeline of innovation which apparently has been forgotten. Tim can't even get Homekit competitive in the marketplace.

 

[otternonsense]

That’s only because they know who you are and all the “(u)tter nonsense” you spout off here. Replacements available for everyone else. 😆

But more seriously, you did just destroy most of what little credibility you have left. Almost all your posts are illogical and/or BS attacks against Apple. Now you’ve been called out on it with facts.

My personal experience is that Apple’s support has ALWAYS been outstanding.

Some of Apple’s decisions are crazy in my opinion, and some of their products and services downright suck, but I still choose Apple over the competition. Why? Because the competition is even worse.

But even if there were no other reasons to buy Apple stuff, I’d choose them for the support alone.

So I don’t know what alternate reality (or fantasy) you’re living in but yeah, your claim here is ... well... utter nonsense.

Cute adhominem, says more about anger management issues than anything else I may have written in the past.

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i don't think you did, or the support person you got has no clue what they're talking about.

i did this several days ago. i told them my ANC wasn't good. they asked if i redid the pairing, I said yes. so they said they'll send replacements. they placed a $300 hold on my credit card since I'm receiving a new pair while still using an old one. I just shipped out my bad AirPods after receiving the new ones.

my friend did it this morning and she got the same treatment as well.

there's also a reddit thread where many people did the same thing and got replacements

https://www.reddit.com/r/apple/comments/ezwvjt

i don't see anyone getting shot down from apple support except you.

View attachment 911267

Why would I lie about something so trivial? I didn't say I got shot down. They told me firmware downgrade is impossible and they didn't bring up the option of replacing my pair, even though I expressed concern about the degraded ANC. And indeed, I spoke to some junior guy, followed by a senior, who after 50' on the chat wanted to forward me to another senior but I had to hang up and get back to work. I'll try again and be more forthcoming about a replacement and see what happens.

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That’s just made up. Tim doesn’t even present most products himself. Neither does he design them. He just happens to be the head of the company.

And the head of the company's lack of care towards product design tends to cascade to the products themselves.
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Wow now THAT's delusional! Steve saved Apple from Bankruptcy and turned it into the top performing company in the world. Tim has ridden on the coattails and Steve's pipeline of innovation which apparently has been forgotten. Tim can't even get Homekit competitive in the marketplace.

Tim might just be the luckiest CEO in the universe for sheer timing alone. He inherited a rocket mid-flight and runs Apple like it was Blackberry in 2009, releasing the same products over and over and OVER with incremental spec bumps while enjoying the total lack of formidable innovative competition in their home market or abroad (like Apple itself that was unstoppable around late 2000's).

 

[I7guy]

...And the head of the company's lack of care towards product design tends to cascade to the actual products themselves.

I’m my opinion there is no lack of care. Of course, one persons’ anecdotal opinion outweighs another persons’ anecdotal opinion. And with 100s of millions of customers mistakes do happen.

 

[otternonsense]

I’m my opinion there is no lack of care. Of course, one persons’ anecdotal opinion outweighs another persons’ anecdotal opinion. And with 100s of millions of customers mistakes do happen.

When mistakes continuously build up to the point of generating class action lawsuits, I think we're beyond one person's anecdotal opinion.

 

[I7guy]

When mistakes continuously build up to the point of generating class action lawsuits, I think we're beyond one person's anecdotal opinion.

Is there one fortune company that hasn’t had a class action lawsuit? And yet some were dismissed, some never came to be and others really of no consequence. So we’re not really beyond anecdotal experiences. And lawsuits are irrelevant to your premise anyway, imo, as if Apple had no lawsuits prior to 2011.

 

[otternonsense]

Is there one fortune company that hasn’t had a class action lawsuit? And yet some were dismissed, some never came to be and others really of no consequence. So we’re not really beyond anecdotal experiences. And lawsuits are irrelevant to your premise anyway, imo, as if Apple had no lawsuits prior to 2011.

And how often did those happen before? You're still trying so hard to defend them. Say, e.g. the butterfly keyboard fiasco is "not really beyond anecdotal experiences"? The entire 16" MBP was one big mea culpa for how they messed up the MBP royally and didn't fix it for years. The Mac Pro is a big PR mea culpa after the outcry that followed the trashcan Mac Pro dying on the vine. Pre-bent iPad pros being a thing. The battery health indicator and discounted battery replacements etc. etc. None of these would have been flagged without user outcry that alludes to production slips and QA issues. We didn't have that many of those other than the "you're holding it wrong" ridiculousness (and that should have been a cautionary tale to have less, not more). And you know what, lawsuits are about as irrelevant to my point as you equating revenue with innovation.

 

[hdrummon]

In my opinion, I think you got a poorly refurbished MBP 16".

My new one has been flawless since they first came out. Wonderful laptop and very fast. I have no issues whatsoever. I've been an Apply customer since 1983 and have never been happier with their products. They are great and I have no problem saying that. I still have several MacBook Pro's that are 10 years old and just as fast as when they were new, 2018 mac-mini, 2012 mac mini, several Airpod pros, a 2010 Mac Pro, 2018 iMac Pro, and several iPad Pros. All working flawlessly. I did have one problem with a bad motherboard (short) on the iMac Pro and Apple replaced the entire unit under warranty without issue. I compare those machines to my 2017 ThinkPad and my 2018 Surface Pro and they are less responsive and performant but have had no issues to date with those either.

I think with any vendor, your mileage will vary. I do think you risk quality a little when you go refurbished. I did go that way for a number of years like with my 2012 mac mini. It's been fine though. I'd be tempted to try to sell it to Sell Your Mac as they could take it off your hands, give you some cash and then you can buy new. Yeah, it costs more but you get what you pay for. I believe in paying for quality and not going cheap when it affects my career and technical abilities. I'm using this equipment with customers and doing demos so I have to have the best working devices.

I wish you well, though. Just offering advice.

 

[d4rkc4sm]

Heads down and working it... ooh yeah baby... work it work it real good.

 

[Michael Scrip]

And how often did those happen before? You're still trying so hard to defend them. Say, e.g. the butterfly keyboard fiasco is "not really beyond anecdotal experiences"? The entire 16" MBP was one big mea culpa for how they messed up the MBP royally and didn't fix it for years. The Mac Pro is a big PR mea culpa after the outcry that followed the trashcan Mac Pro dying on the vine. Pre-bent iPad pros being a thing. The battery health indicator and discounted battery replacements etc. etc. None of these would have been flagged without user outcry that alludes to production slips and QA issues. We didn't have that many of those other than the "you're holding it wrong" ridiculousness (and that should have been a cautionary tale to have less, not more). And you know what, lawsuits are about as irrelevant to my point as you equating revenue with innovation.

Well said.

However... there aren't enough hours in the day to find all the problems that EVERY OTHER COMPANY has.

And let's be honest. Apple's problems aren't as horrific as other companies' problems.

Airbags that kill people... gas tanks exploding... sudden acceleration... the whole Boeing 737 Max fiasco... Tesla...

The transportation industry has A LOT more to worry about.

Is Apple faultless? Absolutely not. You've listed quite a few of their issues. And I agree. But their problems pale in comparison to other companies and industries.

 

[I7guy]

And how often did those happen before? You're still trying so hard to defend them. Say, e.g. the butterfly keyboard fiasco is "not really beyond anecdotal experiences"? The entire 16" MBP was one big mea culpa for how they messed up the MBP royally and didn't fix it for years. The Mac Pro is a big PR mea culpa after the outcry that followed the trashcan Mac Pro dying on the vine. Pre-bent iPad pros being a thing. The battery health indicator and discounted battery replacements etc. etc. None of these would have been flagged without user outcry that alludes to production slips and QA issues. We didn't have that many of those other than the "you're holding it wrong" ridiculousness (and that should have been a cautionary tale to have less, not more). And you know what, lawsuits are about as irrelevant to my point as you equating revenue with innovation.

You're still trying hard to make the case that lawsuits = not caring. Lawsuits are a part of the world we live in. Manufacturing QA defects are also a part of the world. The facetime group bug was dismissed. Was this a lack of not caring? Microsoft has been issuing patches that fix bugs for years, and is this a result of not caring also? https://www.foxnews.com/tech/man-su...ter-a-forced-windows-upgrade-destroyed-his-pc

The fact you dismiss lawsuits existed with any frequence to 2011 and prior, https://www.wired.com/2011/04/iphone-customers-lawsuit-data/ shows a bit of bias, they are out there. Customers sue for anything and everything if they believe a grievance is to be had and not the result of "not caring".

To be realistic, not saying Apple is perfect, but it isn't where you suggest either.

 

[Abazigal]

Tim might just be the luckiest CEO in the universe for sheer timing alone. He inherited a rocket mid-flight and runs Apple like it was Blackberry in 2009, releasing the same products over and over and OVER with incremental spec bumps while enjoying the total lack of formidable innovative competition in their home market or abroad (like Apple itself that was unstoppable around late 2000's).

But was it really sheer luck, when the internet was rife with suggestions on what Apple had to do (eg: release cheaper iPhones) in order to not be sidelined by cheaper android phones, or what Apple ought to spend their massive war chest on (eg: acquire Netflix). All of which turned out to be so very wrong in hindsight?

Instead, what I have seen Apple do under Tim Cook is continue to buck the status quo and go against popular opinion, and continue to prosper for it.

Remember when the forums nearly melted under the vitriol aimed at Apple when Samsung announced their folding phone? Remember how that turned out?

Then there are products like the Apple Watch and AirPods, which were subject to much derision when they were first released, yet went on to be immensely popular with the general public.

It seemed to me that if anyone else had been CEO of Apple, he or she would have run the company into the ground already doing things that may have made sense superficially, but actually ended up harming the company's prospects in the long term.

I have thought long and hard about why this might be the case, and I have a few theories.

The first is that there is simply too much focus here on specs and not enough on the user experience. There is not enough of “how does one use this product to get more out of technology”. The critical mistake many pundits make is that they often first cover an industry, then they attempt to draw a link to Apple from time to time. I feel this tends to lead to error and inaccurate analysis, because you are comparing Apple too much to other companies, and you are not allowing Apple’s unique attributes to speak for themselves or recognise how Apple is able to set themselves apart from the competition. Instead, it makes more sense (to me at least) to approach each individual topic from Apple’s perspective. First begin with Apple, then look outwards at different industries. It may seem backwards, because it sounds like I am automatically assuming that everything Apple does is right and the rest of the world is wrong, but I find that Apple is not your typical company, and this is really the only way to avoid being influenced or biased by what other companies are doing.

The second flaw, I find, and the reason why I feel this keeps happening is simply because the haters don’t understand Apple. Their view of the world is basically based on what they see around them most - cost leadership, divisional organizational structure, growth through M&A's, engineering-led. For them, Apple, being a design-led company, is a puzzle as it is different in every single way and brings them discomfort.

But as long as people continue to hold on to their preconceived notions of how they think Apple ought to be run, they will continue to read Apple wrong every time. But then again, underrating Apple has always been to their own detriment, never Apple's.

 

[Jury]

But was it really sheer luck, when the internet was rife with suggestions on what Apple had to do (eg: release cheaper iPhones) in order to not be sidelined by cheaper android phones, or what Apple ought to spend their massive war chest on (eg: acquire Netflix). All of which turned out to be so very wrong in hindsight?

Instead, what I have seen Apple do under Tim Cook is continue to buck the status quo and go against popular opinion, and continue to prosper for it.

Remember when the forums nearly melted under the vitriol aimed at Apple when Samsung announced their folding phone? Remember how that turned out?

Then there are products like the Apple Watch and AirPods, which were subject to much derision when they were first released, yet went on to be immensely popular with the general public.

It seemed to me that if anyone else had been CEO of Apple, he or she would have run the company into the ground already doing things that may have made sense superficially, but actually ended up harming the company's prospects in the long term.

I have thought long and hard about why this might be the case, and I have a few theories.

The first is that there is simply too much focus here on specs and not enough on the user experience. There is not enough of “how does one use this product to get more out of technology”. The critical mistake many pundits make is that they often first cover an industry, then they attempt to draw a link to Apple from time to time. I feel this tends to lead to error and inaccurate analysis, because you are comparing Apple too much to other companies, and you are not allowing Apple’s unique attributes to speak for themselves or recognise how Apple is able to set themselves apart from the competition. Instead, it makes more sense (to me at least) to approach each individual topic from Apple’s perspective. First begin with Apple, then look outwards at different industries. It may seem backwards, because it sounds like I am automatically assuming that everything Apple does is right and the rest of the world is wrong, but I find that Apple is not your typical company, and this is really the only way to avoid being influenced or biased by what other companies are doing.

The second flaw, I find, and the reason why I feel this keeps happening is simply because the haters don’t understand Apple. Their view of the world is basically based on what they see around them most - cost leadership, divisional organizational structure, growth through M&A's, engineering-led. For them, Apple, being a design-led company, is a puzzle as it is different in every single way and brings them discomfort.

But as long as people continue to hold on to their preconceived notions of how they think Apple ought to be run, they will continue to read Apple wrong every time. But then again, underrating Apple has always been to their own detriment, never Apple's.

There is nothing more to understand because Tim Cook is not a product guy hence the Apple Hardware Products innovation is underwhelming over the years and the fiasco of butterfly mechanism is unacceptable which is the first widespread problem for a computer company.

The AirPower inductive charging mat is a disappointment that Tim Cook wasn't even sure if is 100% working before making the product announcement in 2017. Undoubtedly, there will be lots of people lack of faith with the way Apple is working on new product after numerous failure in solving problems as fast as possible.

It is a possibility that Tim Cook won't be able to revolutionize product like wearable device such as Augmented Reality in 21st century albeit the technology already been available a long time ago and you can bet that the new product development is not progressing as scheduled.

 

[I7guy]

There is nothing more to understand because Tim Cook is not a product guy hence the Apple Hardware Products innovation is underwhelming over the years and the fiasco of butterfly mechanism is unacceptable which is the first widespread problem for a computer company.

Tim is a shrewd businessman who understands products and has taken Apple to $1T because he has released innovative and outstanding products.

The AirPower inductive charging mat is a disappointment that Tim Cook wasn't even sure if is 100% working before making the product announcement in 2017.

As has been pointed the trend of announcing unreleased products did not start with Tim.

Undoubtedly, there will be lots of people lack of faith with the way Apple is working on new product after numerous failure in solving problems as fast as possible.

By lots of people, if you mean the critics on MR, I agree. For the rest is us, Apple seems to be turning on a dime solving issues and releasing new products that matter to people.

It is a possibility that Tim Cook won't be able to revolutionize product like wearable device such as Augmented Reality in 21st century albeit the technology already been available a long time ago and you can bet that the new product development is not progressing as scheduled.

Medical science doesn’t have a vaccine for cancer either. What’s your point? That maybe no tech company will be able to do that?

 

[Jury]

Tim is a shrewd businessman who understands products and has taken Apple to $1T because he has released innovative and outstanding products.

As has been pointed the trend of announcing unreleased products did not start with Tim.

By lots of people, if you mean the critics on MR, I agree. For the rest is us, Apple seems to be turning on a dime solving issues and releasing new products that matter to people.

Medical science doesn’t have a vaccine for cancer either. What’s your point? That maybe no tech company will be able to do that?

Your response and the bizarre excuse is seemingly futile to my post which does not change any of the fact what went wrong with the new product development at Apple such as butterfly mechanism, Airpower inductive charging mat and more.

It's undoubtedly clear that you don't have a clue about the market cap and naively think that’s an accurate tool to gauge the aspect of product innovation and price point.

Frankly, you need to refrain from replying my post if you are just using useless anecdotes for unrealistic comparison about the problem of Apple Product Development.

 

[Abazigal]

Your response and the bizarre excuse is seemingly futile to my post which does not change any of the fact what went wrong with the new product development at Apple such as butterfly mechanism, Airpower inductive charging mat and more.

It's undoubtedly clear that you don't have a clue about the market cap and naively think that’s an accurate tool to gauge the aspect of product innovation and price point.

Frankly, you need to refrain from replying my post if you are just using useless anecdotes for unrealistic comparison about the problem of Apple Product Development.

Apple is a company run by human beings. There are going to be bugs and mistakes with every release, be it hardware or software. It happens to all companies. It happened under Steve Jobs, Bill Gates, and every other CEO that ran any other company.

The best thing Apple can do right now is ignore these armchair critics and keep doing what they’re doing: fix the bugs / issues, learn from the mistake, and move on. What else can you really ask of them? Perfection? Not possible and unreasonable. Greatness? Greatness is finding a bug and having a patch out in under 24 hours, which is more than can be said for companies like even google.

In the same vein, why does every critic seem to think that Apple is some sort of special snowflake, incapable of leveraging its massive user base or demonstrate the ability to iterate on its industry-leading products?

As if the company would somehow forget how to make a phone, or that developers would give up on a user base in the hundreds of millions, or that users would suddenly not care about nice things. All nonsense.

That, though, is my point: Apple has had a special run, thanks to its special ability to start with the user experience and build from there. It is why the company is dominant and will continue to be so for many years.

 

[I7guy]

Your response and the bizarre excuse is seemingly futile to my post which does not change any of the fact what went wrong with the new product development at Apple such as butterfly mechanism, Airpower inductive charging mat and more.

Your post is nothing more than some hyperbole. Focusing on one thing in the past and applying it as a statement to the future.

It's undoubtedly clear that you don't have a clue about the market cap and naively think that’s an accurate tool to gauge the aspect of product innovation and price point.

The performance of Apple is the one objective way to measure how apple is doing. It's obvious all you did was a wet finger in the air, made up a criticism and applied it as a fact going forward.

Frankly, you need to refrain from replying my post if you are just using useless anecdotes for unrealistic comparison about the problem of Apple Product Development.

This from "apple will sell a lightning to camera connector" for the iphone 12? Your posts are out of touch with reality.

 

[Baymowe335]

Instead of having your head down you should be climbing up people’s a**es like Jobs because your product lines are very delayed - like the Apple TV and the Mac Mini.
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Exactly! Jobs would not put up with it

Nice hard hitting analysis. First, you pretended to understand Apple's product roadmap, then you gave no evidence that their current strategy isn't working, and you brought up 2 products that aren't needle movers anyway.
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Wow now THAT's delusional! Steve saved Apple from Bankruptcy and turned it into the top performing company in the world. Tim has ridden on the coattails and Steve's pipeline of innovation which apparently has been forgotten. Tim can't even get Homekit competitive in the marketplace.

Your evidence for a CEO's failure is HomeKit?

Tim Cook has made Apple almost 5X more valuable than peak Steve Jobs. Fact. You don't create an additional $1T dollars in value by "riding on coattails."

Tim Cook is an absolute beast, probably the best CEO in the world by several objedctive measures, including shareholder value created...which is his #1 job.

 

[Jury]

Apple is a company run by human beings. There are going to be bugs and mistakes with every release, be it hardware or software. It happens to all companies. It happened under Steve Jobs, Bill Gates, and every other CEO that ran any other company.

The best thing Apple can do right now is ignore these armchair critics and keep doing what they’re doing: fix the bugs / issues, learn from the mistake, and move on. What else can you really ask of them? Perfection? Not possible and unreasonable. Greatness? Greatness is finding a bug and having a patch out in under 24 hours, which is more than can be said for companies like even google.

In the same vein, why does every critic seem to think that Apple is some sort of special snowflake, incapable of leveraging its massive user base or demonstrate the ability to iterate on its industry-leading products?

As if the company would somehow forget how to make a phone, or that developers would give up on a user base in the hundreds of millions, or that users would suddenly not care about nice things. All nonsense.

That, though, is my point: Apple has had a special run, thanks to its special ability to start with the user experience and build from there. It is why the company is dominant and will continue to be so for many years.

I think your response is beyond vague and messy to let people comprehend what you are trying to explain. 🤦🏻‍♂️