Apple CEO Tim Cook on Privacy: 'We Very Much Are on Your Side'

Discussion in ' News Discussion' started by MacRumors, May 6, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    At the Berkshire Hathaway shareholder conference this weekend, Apple CEO Tim Cook sat down for an interview with CNBC's Becky Quick, and that interview aired this morning on Squawk Box.

    During the discussion, Cook covered topics like Warren Buffett's Apple investments, Apple's company mission, how Apple runs, internal debate topics, privacy, acquisitions, and more.


    Cook said that when he heard that Warren Buffett invested in Apple stock, he said he thought to himself "Wow, this is really cool." An investment from "the ultimate long-term investor" is an "honor and a privilege," Cook said. "I mean, wow, it's Warren Buffett is investing the company. And yeah, so, it felt great."

    Buffett's decision to invest in Apple meant that he viewed it as a consumer company, not a technology company because Buffett doesn't invest in tech companies he doesn't understand. Cook says that while Apple is in the tech industry, the consumer is the company's focus. "We think technology should be in the background, not the foreground," said Cook. Cook went on to reiterate something that he's said many times before - Apple's goal is to enrich people's lives.
    Apple is a large company, but Cook says that in "some ways," it's "like a big startup." Apple is organized, but teams work together on projects and are "empowered to come up with new things." Apple has a "heavy debate culture" where the best ideas are debated. "And then we choose the best of the best to decide what to spend our time on," said Cook.

    Apple employees debate on trends, new technologies, features, and categories to enter or not enter. One "healthy debate" was when Apple entered into the smart watch business.
    Cook said that he himself has always believed that to enrich someone's life, wellbeing is in the "top two or three," and he went on to speak about the importance of democratizing access to health features like the ECG in the Apple Watch Series 4. "Things like this, these are profound things," said Cook.

    Privacy comes up in almost all interviews with Cook, and the CNBC interview was no exception. Cook said that privacy is "foundational" to the way that Apple runs, because Apple "works for the consumer." Cook said that Apple feels a "level of responsibility" to protect everything on your phone because of the depth of information that it contains.
    Cook went on to say that he's frustrated tech is seen as monolithic, lumping Apple in with other companies like Facebook. "We don't traffic in your data," said Cook. "We very much are on your side. We also curate our platform."

    Pivoting to acquisitions, Cook said that Apple has purchased 20 to 25 companies over the course of the last six months or so, purchasing a company "every two to three weeks." Some of those acquisitions are known, but many of them go under the radar for months and even years.

    Cook's interview, with more detail on privacy and other topics, can be watched in its entirety over at CNBC.

    Article Link: Apple CEO Tim Cook on Privacy: 'We Very Much Are on Your Side'
  2. miniroll32 macrumors 65816


    Mar 28, 2010
    "...if we can't make the best product, we don't go in"

    *Except for smart speakers.
  3. macfacts macrumors 68040


    Oct 7, 2012
    If apple is on "our" side, why don't they encrypt iCloud backup data on the iPhone before uploading?
  4. grad macrumors regular

    Jun 2, 2014
    'We Very Much Are on Your Side'

    ... said the wolves to the sheeps.
  5. nburwell macrumors 601


    May 6, 2008
  6. alexandr macrumors 6502a


    Nov 11, 2005
    "and we know what your side is because we use our devices to spy on you" - cook later added

    just kidding, relax.
  7. LeeW, May 6, 2019
    Last edited: May 6, 2019

    LeeW macrumors 6502a


    Feb 5, 2017
    Glasgow, Scotland
    They still have much to do with privacy/security but I will take Apple over Google every day of the week.
  8. fumi2014 macrumors regular

    May 21, 2014
    Tim Fake.

    Cannot believe anyone would fall for this nonsense.
  9. mikethemartian macrumors 6502

    Jan 5, 2017
    Melbourne, FL
    Does he give interviews every single day of his life?
  10. thadoggfather, May 6, 2019
    Last edited: May 6, 2019

    thadoggfather macrumors G4


    Oct 1, 2007
    I find it hard to believe it's more than a PR pitch.
  11. Martius macrumors 6502


    Jul 12, 2008
    Prague, CZ
    I wish someone asked Tim about the MBP keyboards in this kind of interview. You know, direct question in front of a camera.
  12. nutmac macrumors 601

    Mar 30, 2004
    When Apple designed HomePods, its primary goal was to deliver great sound. While speakers are subjective, I think it's fair to say HomePods is among the best sounding speakers in its class.

    When it comes to Siri however, the "smart" component of HomePods, it does fall short of what its competitors can do, not just in terms of voice recognition and/or natural language processing deficiencies, but capabilities.

    I am hoping Apple will continue to invest in this category, and WWDC 2019 rumors point to hopeful future.
  13. centauratlas macrumors 65816


    Jan 29, 2003

    If you really care about privacy, please encrypt everything leaving the device with an on-device key so that Apple can't be forced to turn over any information from iCloud.

    Users who really care about privacy.
  14. hermes16 macrumors member

    Jan 17, 2019
    I think his real job title is PR not CEO.
  15. mdnz macrumors 6502

    Apr 14, 2010
    The Netherlands
    The rest of the time he's a political activist.
  16. mikethemartian macrumors 6502

    Jan 5, 2017
    Melbourne, FL
    Business press isn’t the same as enterprise “shoe leather” reporting. They are basically serving a PR service not actual news. Apple probably dictates to them what they are allowed to ask about.
  17. rinik macrumors newbie


    Oct 27, 2016
    Then how will you browse the iCloud data on your “other” devices if it has on device key?
  18. realtuner macrumors 6502a


    Mar 8, 2019
    And when you lose your phone? Your data is permanently lost.
  19. Piggie macrumors G3


    Feb 23, 2010
    Or keyboards
    Or Pro grade computers
    Or laptops that don't thermally throttle
  20. Jimmy James macrumors 601

    Jimmy James

    Oct 26, 2008
    The future will be won or lost on privacy and data handling practices.

    That, or we’re all screwed long-term.
  21. Rogifan macrumors Core


    Nov 14, 2011
    It’s easy for Tim to say this now when the bulk of apples revenues and profits come from selling hardware. But what happens now that Apple is getting into the subscription business? How do they offer a compelling TV product if they know nothing about me and what I like to watch and can’t share that with the content creators making the shows? Also how does Tim propose non-hardware companies make money when people don’t want to pay for things? The reason the advertising model exists is because people want services like Facebook and Google search to be “free”.
  22. Intellectua1, May 6, 2019
    Last edited: May 6, 2019

    Intellectua1 Suspended


    Jun 3, 2016
    Seattle, Washington
    Me on Privacy: Hey Timmy, I think your crusade on privacy is fake and used only to sell more iPhones as well as make your customers paranoid of anything but Apple devices. I can handle my own privacy, ok! How about you open up that OS and let me do what I want with it, since you know, I'm paying $1000+ for it!
  23. TheFluffyDuck macrumors 6502

    Jul 26, 2012
    Well, as Apple transitions to a services company lets see how they handle freedom of speech issues that are not aligned with "progressive" values. They were quick to jump onto silicon valley cartel of banning Info Wars ("first the came from the crackpots, but I was not a crackpot so I did not speak out..."). So I have little faith they "have our back" as they were.

    It's easier to get rid of consumer rights if the consumer doesn't own anything, but everything owned by Apple and just "rented" out to the user. We are seeing that with their Phone upgrade program, music, movies and even credit cards. Seriously this is how the dystopia begins. In the near future you wont own anything, you just have several subscriptions, both for content AND hardware. All with user agreements which dictate what you can do, and say, on that hardware to a much, MUCH tighter control then if you owned it. So anything we dont like, and you are off the platform, which is essentially exile in the 21st century. With Apple and google in the marketplace to govern your money as well, the consequences could be dire.

    Honestly, what has more effect on a country, Silicon Valley companies like Twitter and Facebook tampering and banning accounts of minor MEP candidates in the UK (Foreign meddling in an election one could say), or some spicy pepe memes from a Russian bot? Seriously, you think Apple is any different?

    Apple is cut with the same cloth as Facebook, Twitter and Google. How many stories do we read of Apple hiring ex-google, microsoft employees, or board members, etc? They all hire talent from one another. They are effectively a single political entity at this stage, they are no different. Don't believe this spin. Your data is not safe, Im not worried about third parties getting hold of it, I am worried about Apple passing political judgment on it down the track. We are sleep walking into dystopia one "$9.95 per month" at a time.
  24. SoyCapitanSoyCapitan macrumors 601


    Jul 4, 2015
    Presumably the keyboard that you have no problem to type all these posts with /s
  25. BootsWalking macrumors 65816

    Feb 1, 2014
    The $9 Billion Google pays Apple every year says differently.

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