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Apple CEO Tim Cook 'Optimistic' About iPhone 12 Sales, Early Data 'Quite Good'

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Apple's iPhone 12 lineup launched too late to be included in the Q4 earnings results being shared today, but Apple CEO Tim Cook today said in an interview with CNBC that he's "optimistic" about Apple's iPhone 12 sales because of 5G support, carrier promotions, and a loyal install base.


According to Cook, initial data points on iPhone 12 sales are "really quite good." During the earnings call, Cook went on to say that the iPhone 12 lineup is the strongest lineup that Apple has hard by far. 5G also represents a once in a decade opportunity due to the excitement around 5G technologies. "We're off to a great start," said Cook.

iPhone 12 sales will be included in Apple's Q1 2021 earnings results rather than this quarter, but Apple declined to provide guidance for Q1 2021. Cook says that Apple again declined to offer guidance due to the ongoing global health crisis leading to a "sufficient level of uncertainty" that's "not an environment to guide into."

Sales in China were down for the year, and were a weak point for Apple. Sales dropped to $7.95 billion, down from $11.13 billion in fiscal 2019. Cook said he's confident that will turn around next quarter.
A larger percentage of China revenue is made up of new iPhones. And so that's the reason the number for the total quarter started with a minus sign. But given what we see in the early going with the new iPhones, we're confident we'll grow in Q1."
Apple today reported record Q4 2020 results with $12.7 billion profit on $64.7 billion revenue, with services revenue hitting a new all time high.

Article Link: Apple CEO Tim Cook 'Optimistic' About iPhone 12 Sales, Early Data 'Quite Good'
 
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Chicagoblah

macrumors newbie
May 19, 2017
22
12
Quite good = not great. Im still on a Max S phone and have no plans to upgrade this year. Maybe if there wasnt a pandemic and I could actually go places I’d consider but we got at least 8 more months of this garbage.


Edit- actually nvm, it looks like Tim just prefers to use the word good after seeing some of his statements from previous years...either way I’ll wait another year
 
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Mr. Awesome

macrumors 6502a
Feb 24, 2016
681
1,394
Idaho, USA
Quite good = not great. Im still on a Max S phone and have no plans to upgrade this year. Maybe if there wasnt a pandemic and I could actually go places I’d consider but we got at least 8 more months of this garbage.


Edit- actually nvm, it looks like Tim just prefers to use the word good after seeing some of his statements from previous years...either way I’ll wait another year
Just saying: your opinion doesn’t represent the majority of iPhone owners. Just because you aren’t upgrading doesn’t mean there aren’t plenty of iPhone 8 and earlier owners who will be upgrading this year.
 
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mtneer

macrumors 68030
Sep 15, 2012
2,969
2,274
What happened to the unequivocal "super cycle" that analysts were forecasting? This seems like a rather lukewarm public statement from Tim.
 
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Chicagoblah

macrumors newbie
May 19, 2017
22
12
Just saying: your opinion doesn’t represent the majority of iPhone owners. Just because you aren’t upgrading doesn’t mean there aren’t plenty of iPhone 8 and earlier owners who will be upgrading this year.
Actually my work phone is an 8 and I will not be upgrading that either, so I guess you are wrong! lol
 
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BuddyTronic

macrumors 65816
Jul 11, 2008
1,300
908
What happened to the unequivocal "super cycle" that analysts were forecasting? This seems like a rather lukewarm public statement from Tim.

Apple hasn't really been big on the "super cycle" talk - that's all. iPhone 6 was a real super cycle year though and the super cycle this year is real too. Late iPhone launch makes it tough to compare quarters year over year though. Apple did mention that they are 4 weeks delayed (iPhone 12 and 12 pro) and 7 weeks delayed (for iPhone 12 pro max and mini). Nevertheless, the next quarter is the big one. China is going to be buying up a lot of iPhone 12 Pro Max units. The iPhone line up has something for everybody.

The fiscal Q4 Apple just reported ended Sept 30th - that's BEFORE the new iPhone's were being sold. So there is no sales data of new model 12 iPhones in today's quarterly report - perhaps you did not realize that. So the talk of "Super Cycle" is coming in the Christmas quarter (Apple fiscal Q1). And even that quarter will present difficulties for year over year comparison, because of the delay. Get it?

Every year people make remarks that doubt they can sell iPhones, but every year has been a record revenue breaker. The iPhone super cycle this time will become apparent in several months time like the end of April!. You'll know it's happening though.

Quarterly YOY comparisons are becoming difficult. It used to be that one quarter had 2 more days in it than the other and that was enough to make a billion dollar difference in YOY (Year over year) comparisons. Now with the covid delay on the new iPhone's, it's going to take some thought to consider the truth. Analysts probably won't take that into account properly - when do the analysts ever get it right?
 

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Baymowe335

Suspended
Oct 6, 2017
6,640
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Quite good = not great. Im still on a Max S phone and have no plans to upgrade this year. Maybe if there wasnt a pandemic and I could actually go places I’d consider but we got at least 8 more months of this garbage.


Edit- actually nvm, it looks like Tim just prefers to use the word good after seeing some of his statements from previous years...either way I’ll wait another year
Just avoid speculating in the future. Your anecdote isn't representative (obviously) and CEOs don't go out of their way to use any adjectives when things are not good at all. They only say what they have to say or what they are actually confident in delivering, particularly Cook.
 
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DeepIn2U

macrumors G3
May 30, 2002
8,174
2,987
Toronto, Ontario, Canada
iPhone 12 is and will sell like hot cakes.

Don’t be fooled by quarter over quarter compares that have product release timing differences. iPhone 12 wasn’t baked in at all in this quarter’s results.
Possibly, however ...

A larger percentage of China revenue is made up of new iPhones. And so that's the reason the number for the total quarter started with a minus sign. But given what we see in the early going with the new iPhones, we're confident we'll grow in Q1."

I don't believe this fully. I'm saying there is a LOT of competition across the price range and China is very traditionally an Android market and even with non-top shelf cpu's lots of people are buying at cheaper price points.

Time will tell yet I'm not betting on the Chinese market - not until these trade issues loose their steam.
 
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DeepIn2U

macrumors G3
May 30, 2002
8,174
2,987
Toronto, Ontario, Canada
Better to overdeliver and undersell than the other way around, what you are suggesting.
Nah man.

Undersell, over deliver - this way nothing hits face - easy to save face when promise is not delivered. Oversell and under ... nah doesn't look good.

Then again if you're appeasing stock traders or mutual funds and index companies doing BIG investments, then definitely YES you're right in my opinion ... just an inexperience opinion at that.
 
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DeepIn2U

macrumors G3
May 30, 2002
8,174
2,987
Toronto, Ontario, Canada
Apple hasn't really been big on the "super cycle" talk - that's all. iPhone 6 was a real super cycle year though and the super cycle this year is real too. Late iPhone launch makes it tough to compare quarters year over year though. Apple did mention that they are 4 weeks delayed (iPhone 12 and 12 pro) and 7 weeks delayed (for iPhone 12 pro max and mini). Nevertheless, the next quarter is the big one. China is going to be buying up a lot of iPhone 12 Pro Max units. The iPhone line up has something for everybody.

The fiscal Q4 Apple just reported ended Sept 30th - that's BEFORE the new iPhone's were being sold. So there is no sales data of new model 12 iPhones in today's quarterly report - perhaps you did not realize that. So the talk of "Super Cycle" is coming in the Christmas quarter (Apple fiscal Q1). And even that quarter will present difficulties for year over year comparison, because of the delay. Get it?

Every year people make remarks that doubt they can sell iPhones, but every year has been a record revenue breaker. The iPhone super cycle this time will become apparent in several months time like the end of April!. You'll know it's happening though.

Quarterly YOY comparisons are becoming difficult. It used to be that one quarter had 2 more days in it than the other and that was enough to make a billion dollar difference in YOY (Year over year) comparisons. Now with the covid delay on the new iPhone's, it's going to take some thought to consider the truth. Analysts probably won't take that into account properly - when do the analysts ever get it right?

Canada's CCM brand of the late 70's early 80's in that pic! Love it, brought a chuckle to my face :D
 
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Baymowe335

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Oct 6, 2017
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Possibly, however ...



I don't believe this fully. I'm saying there is a LOT of competition across the price range and China is very traditionally an Android market and even with non-top shelf cpu's lots of people are buying at cheaper price points.

Time will tell yet I'm not betting on the Chinese market - not until these trade issues loose their steam.
Yes, let’s rely on your color than that from the source.

China grew is every segment except iPhone, according to Cook, and is entirely based on iPhone release timing...again confirmed by Cook. They can’t lie on investor calls.

He also had October actuals and indicated China is doing very well.
 
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ghanwani

macrumors 68020
Dec 8, 2008
2,425
2,171
Based on the image in the article, I like the white phone the best. It's a pity that it has PWM.
 
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DeepIn2U

macrumors G3
May 30, 2002
8,174
2,987
Toronto, Ontario, Canada
Yes, let’s rely on your color than that from the source.

China grew is every segment except iPhone, according to Cook, and is entirely based on iPhone release timing...again confirmed by Cook. They can’t lie on investor calls.

He also had October actuals and indicated China is doing very well.

what the hell are you talking about or implying about my post being about “my colour”?!

you need to seriously define that properly - your stance for such a statement cause it’s WAAY left field and out of order.

what I meant by trade deals is the taxes affecting assembly and imports.

the ONLy reason sales have someone increased from 5% 3yrs ago is not simply by better products that previous iteration by Apple. Heavy presence in high end fashion designed retail spaces, big pushes on Chinese New Year salsa and bundles - the only country Apple does this on launch day sales or new year celebrations.

lots of Android smartphones that don’t use high end chips are giving serious value/dollar against iPhone. The earnings call specifically mentioned this - pent up demand is still conjecture as it’s an opinion not a lie on an earnings call - VERY different things. That’s why “looks promising” “from what we’re seeing” are words used. Semantics buddy it’s all in the words chosen.
 
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