Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO Tim Cook Sells Stock Worth $24 Million
- Thread starter MacRumors
- Start date
- Sort by reaction score
He's earned every penny of that $24 mil. Here's to many more years at the helm!
Scott Forstall should come back and run Apple
I would recommend NOT selling your investments today. History will show, as it always does (examp 2008 and 2020) that things always bounce back. Selling would force any gains to be paid, plus any investments (maybe other than Tesla) will return to normal when the pendulum swings the other way. In others, sit tight. It's going to be bumpy but not doomsday.
Not to mention Vision Pro, the scummy nature of their advertising and peddling of services, poor software quality, the list goes on. They're a visionless company under Cook.
This is the only hope I have for a resurrection of the Apple I grew up loving but it's not going to happen. He got burned hard, I wouldn't return if I were him.
Unfortunately I've retired and am in the selling portion of life. I'll just try to minimize for awhile.
The pendulum might not swing back this time. When the string breaks the ball falls.
There's the problem right there: becoming emotionally attached to something that is not yours and is out of your control.
This is how all (smart) executives handle their sales, otherwise they would be open to accusations of trading on inside information. It is also a smart practice because it forces a disciplined approach to taking money off the table.
You seriously think Tim Cook selling $24 million worth of stock is a stock dump? 😂
You're not wrong, there's a subjectivity to my comment and what makes it more than that is that I use Macs, iPhones and iPads daily. There's a completely functional, objective element at Apple that is not working as it used to.
you are correct.
many people in this thread have correctly pointed out that these shares' vesting schedule was known in advance, etc etc. therefore, etc etc. all of that is of course, correct.
but your correct, spot on point, is that when/if a person (including the CEO) thinks that holding onto those finally vested stocks is in his best interest, they of course wouldn't have (in the more recent past), put in an "immediately sell upon vesting" order if he felt that holding onto those vested stocks is better to do long term.
on the other hand, for transparency sake, a simple "upon vesting, immediately sell" standing order would be the type of thing that i would expect transparent CEOs of reputable companies would in fact do, to mitigate any semblance of insider trading. making it an automatic process.
Last edited:
It’s time for Tim to go. Outside of the Apple Watch, everything is just recycled. iPhone has had the same design since the 11 and now we are on the 16. The ios hasn’t seen a visual update since os7. Like really.
Apple CEO Tim Cook today earned over $24 million selling Apple stock, according to a filing with the SEC. Cook sold 108,136 shares that he received on April 1 when restricted stock units vested.
The RSUs that vested yesterday were part of a time-based stock award that Cook was granted back in 2020. One-third of the shares vested in 2023, one-third in 2024, and the final third vested in 2025. The shares that were sold today were put in Cook's trust.
Restricted stock units are given to Cook regularly as bonus compensation, encouraging him to stay on as Apple's CEO. Cook has served as CEO since August 2011, and now that his RSUs have vested, Apple may give him another grant to keep him at the company for an even longer period. Cook also regularly receives RSUs that vest based on Apple's performance, with that award typically happening in October.
Apple executives that include Jeff Williams and Katherine Adams also received and sold stock worth $7,950,684 and $8,664,682, respectively.
Article Link: Apple CEO Tim Cook Sells Stock Worth $24 Million
The RSUs that vested weren’t all from that single award granted in 2020. They were from that grant and similar grants made in 2021 and 2022.
At the beginning of each fiscal year Mr. Cook receives a similarly structured RSU award that includes time-based shares which vest in 3 annual blocks, beginning about 2-1/2 years after the award, and performance-based shares which vest all at once about 3 years after the award. So each year at about this time he has portions of 3 overlapping awards vesting at the same time.
Tomorrow we should get a separate SEC filing, a Form 4, showing that he had 218,568 total shares vest from those 3 awards. (What was filed today was a Form 144.) More than half of those shares will have been withheld for income tax purposes. The remaining 108,136 is what he sold.
Last edited:
I wonder if he realizes that buying 6000 more Vision Pros won't make that much of a dent.
Yes, I agree it’s a big mess. Apple is not like what it used to be, even their Tech center when you call, they will put you on hold and look up for the same information that you would have done on your own. The root of the AI problem is Siri and their anticipation to integrate AI in every function in their devices, which is a big mistake.