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Good thing he did it today, because it's already down more than 6% after hours because of the crash that will happen tomorrow morning. I wish I'd sold everything I own today.
I guess, but 6% less on 24MM is a drop in bucket for Cook's overall wealth.
 
Tim Apple doesn't deserve any stock after the disaster that is Apple. Nothing has gone right for Apple since Steve stepped down.
Yes, not one thing has gone right for Apple since Steve. Apple turning into one of the most successful companies in the history of companies is proof of that! I don't don't understand why Cook wasn't fired years ago for the sin of not being Steve. /s
 
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Tim Apple doesn't deserve any stock after the disaster that is Apple. Nothing has gone right for Apple since Steve stepped down.

Nothing has gone right? Overall Apple revenue, iPhone sales and revenue, iPad sales and revenue, Mac sales and revenue, etc. are all up (some quite significantly) under Cook. There are also the various new products introduced under Cook including Apple Watch, AirPods, AirTag, Apple TV, various services, etc.
 
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This was set up years in advance and is done this way to avoid the appearance of trading on inside information. It has absolutely no bearing on Tim’s thoughts on Apple’s future performance.

I was thinking the timing is kinda perfect with the tariffs
 
I was thinking the timing is kinda perfect with the tariffs
Timing did work out well, but if you look back at previous stock awards he did the same thing numerous times. Sold the day after he received the award in 2021, for example:


He actually has a plan filed with the SEC that goes over this. So, my only point was for all of these people saying "he thinks Apple is cooked (lol)" or "he sold to get ahead of the tariffs" don't know what they're talking about. It's a very common thing with CEOs who are mostly paid with stock because by definition the CEO can't trade the stock without knowing inside information. This way it's out of their hands.

Although given his wealth, this probably isn't a factor for Cook, it is generally a good idea for anyone paid in stock to sell immediately and put the proceeds into an investment not tied to your employment. Ask Enron's former employees why.
 
Before anyone jumps to any conclusions, read the article. It was a time-based award, so this was scheduled. And years in advance, at that.
Well, the timing of the tariff announces could be linked to this though. Typically the announcements were early in the day, and yesterday's were done after the selling occurred.
 
So please, enlighten us as to how it works. Because it certainly seems like 1/3 of the stocks he earned in 2020 vested on 4/1 and he sold them soon after. As he did with the other shares that vested...
Yep, the same thing happened last year at this time-

 
Whilst people say what happened to other giants like Nokia, Blackberry etc could happen to Apple I think it's impossible. The western world doesn't have the mental energy or capacity to shift to another phone OS now, even if the brand is a bit tacky and MAGA associated, it's still mostly held in high regard by the masses because it's still top hardware.
Exactly, and the key element of what you say there is OS - aka. Ecosystem.

Moving from a Nokia to Sony, I would and could do that every 12months at contract renewal, near zero effort. Now you have people comitted and invested (as apps/games have been purchased), the move is much harder. Personally I have likes and dislikes of both iOS and Android, which is why I run two phones.

Now, if someone could harness the best of both, and provide a pathway for purchases to be reinstated, I am 👀.
 
Nobody/a single person should get bonuses this high period.
The whole bonus thing should be banned around the world, including getting a car from
the company.
Lower-paid people won't get these perks, why not is beyond stupidity.
It's a different thing Ii you own a company.
 
not a good sign when 3 c-level execs do a stock dump at the same time
I am shocked how many people here don't know what a pre-planned stock sale is. C-level Insiders of public companies sell stock on a schedule. This is done to prevent insider trading. These stock sales would have happened if the stock was trading at $1,000 per share, or $100 per share. It's public information that they are going to sell stock on these dates. Also, this is not news.
 
I am shocked how many people here don't know what a pre-planned stock sale is. C-level Insiders of public companies sell stock on a schedule. This is done to prevent insider trading. These stock sales would have happened if the stock was trading at $1,000 per share, or $100 per share. It's public information that they are going to sell stock on these dates. Also, this is not news.
He received his RSUs on 4/1/25 and sold it on 4/2/25. Did someone twist his arm and FORCED him to sell it?
 
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